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TM

LEAN PUBLIC RELATIONS CANVAS


DESIRED OUTCOME
HYPOTHESIS

ASSUMPTIONS
KEY RELATIONSHIPS MUTUAL BENEFIT
RISKIEST ASSUMPTION

TIMING CONVERSATION PLATFORM

RELATIONSHIP EXPERIMENT BENEFIT EXPERIMENT TIMING EXPERIMENT PLATFORM EXPERIMENT

MEASURE MEASURE MEASURE MEASURE

COPYRIGHT THINK | DIFFERENT [LY] 2015


TM

B B B
R R R

B B B
R R R
CANVAS TM
DESIRED OUTCOME
HYPOTHESIS

ASSUMPTIONS

RISKIEST ASSUMPTION

TIMING

EXPERIMENT EXPERIMENT TIMING EXPERIMENT EXPERIMENT

MEASURE MEASURE MEASURE MEASURE

COPYRIGHT THINK | DIFFERENT [LY] 2015


TM
LEAN PUBLICITY CANVAS
DESIRED OUTCOME
HYPOTHESIS

ASSUMPTIONS

RISKIEST ASSUMPTION

EXPERIMENT EXPERIMENT EXPERIMENT EXPERIMENT

MEASURE MEASURE MEASURE MEASURE

COPYRIGHT THINK | DIFFERENT [LY] 2015

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