Madeline Burbach

madelineburbach@icloud.com | (847) 894-1974 | Morton Grove, IL 60053

WEBSITE, PORTFOLIO, PROFILES EDUCATION

● https://madburbach.weebly.com/ University of Illinois At Urbana-

Champaign
Champaign, IL
WORK HISTORY 08/2019

NielsenIQ. Chicago, IL Bachelor of Arts:

Communications Specialist | 08/2019 - Current Communications

● Develop, write and publish engaging thought leadership content for

North American markets, including web copy, infographics, articles, SKILLS
sales collateral and emails
● Work cross-functionally across global creative teams to develop ● Exceptional writing and
communication and marketing materials for internal websites, editing skills
newsletters, social media platforms and NielsenIQ.com ● Proactive project
● Liaise with media and trade journalists to deliver consumer insights management
and establish NielsenIQ as the industry-leading leading source of ● Wordpress website editing
consumer intelligence ● Associated Press Style
● Cision Communications Cloud
Illinois Business Consulting. Champaign, IL ● Nielsen Consumer Panel and
Strategic Operations Consultant | 08/2018 - 05/2019 Retail Measurement Services
● Social media marketing
● Developed, scripted and edited the Illinois Business Consulting Gies
College of Business website
● Coordinated a series of IBC-exclusive professional, philanthropic and
social events focused on student networking and fostering public
relations efforts
● Formed and implemented original marketing, professional
development and human resource initiatives alongside the Senior
Leadership Team and Gies College of Business

BB Dakota . Champaign, IL
Lead Campus Ambassador | 07/2018 - 01/2019

● Created and published content on campus centric Instagram and

Facebook accounts 5-7 times per week
● Organized and executed 3 BB Dakota promotional events to increase
brand awareness among students
● Hired and managed a team of 15 students to support campus
marketing and philanthropy initiatives