ASSIGNMENT 2

1. PESTEL analysis and Michael’s 5 Forces (P4)

- For PESTEL analysis ( see in the PESTEL doc file) (at least 2 factors)

Industry Rivalry (current competitor) (Đối thủ hiện tại)

Point out at least 1 or 2 competitive products/ companies.
Compare: Price; design and market growth or other competitive advantage
(lợi thế cạnh tranh); Strategy of your comp0any (if any). You had better
present the comparison by table as follows:

No Companies/ Products Price Design Market growth

1 Your selected
company
2 Current competitor 1

Notes: You may choose 1 specific products for comparison

Threats of substitution (Hàng hóa thay thế)

Point out the substituting product/ company  Compare: Price; design and
market growth or other competitive advantage (lợi thế cạnh tranh); Strategy
of your company (if any). You had better present the comparison by table as
follows:

No Companies/ Products Price Design Market growth

1 Your selected
company
2 Current Substitution 1

Notes: You may choose 1 specific products for comparison

Power of Buyer (Sức mạnh của khách hàng)

 Point out the characteristics of the target customer of the company
 Point out whether the customer is easy to switch your company to the
competitor? (khách hàng có dễ dàng chuyển sang mua sản phẩm khác hay
không?)

Power of Supplier (sức mạnh của nhà cung cấp)

 Point out the number of suppliers
Point out whether your company depends on the supplier and strategy to
respond if any. (Công ty có bị phụ thuộc nhiều vào nhà cung cấp hay
không?)

Threats of entry (Potential competitor) (Đối thủ tiềm năng, sẽ gia nhập):
Point out:
(i) To the chosen company’s product or service: point out what kind of market
structure: Perfect competition (cạnh tranh hoàn hảo); Monopolistic
competition (cạnh tranh độc quyền); Obligopoly (độc quyền nhóm) or
Monopoly (độc quyền cá nhân) and explain the reason.
(ii) Barrier to entry (rào cản gia nhập thị trường): Policy, law, culture; capital.

(iii) Barrier to exit (rào cản thoát khỏi thị trường): investment, technology,
commitment, policy, characters of product/ service, insurance.

2. Conduct internal analysis of the chosen company to figure out the

strengths and weaknesses of the chosen company by analysing at least 2
aspects among the followings: (At least 1 weakness and 1 strength must
be concluded). (P5)

(i) Core value or Mission or Vision;

(ii) Organizational structure;
(iii) Human resources;
(iv) Brand name or brand equity;
(v) Financial strength/ factors;
(vi) Fix/physical assets
(vii) Market resources
 (viii) Technology base or Research and Development.

3. Explain how strengths and weaknesses interrelate with external macro

factors. Choose at least 1 Business decision for explanation (P6)

- This business decision- making results from which Strengths or Weaknesses

(identified in P5)?

 At least, 1 strength and 1 weakness are used or the explanation of the

business decision

- Explain that whether this business decision- making is consistent with

the macro environment factors? (Identified in P4).

 At least, 1 factor of PESTLE are used for the explanation of the business
decision

4. Complete all of 6 factors (PESTLE model) with clear and specific

analysis of all 6 factors and good examples are given (M3)

5. Student needs apply SWOT model by concluding Opportunities or

Threats resulted from Competitive environment (5 forces model) and
Macro environment (6 PESTLE factors). (M4.1)

E.g. After explaining environment factor and its effect on the chosen company,
student needs conclude that environment factor results Opportunities or
Threats and how so. Specifically:

Environment factor:……….
Concludes: Threats: climate change damages the stabilities of manufacturing
 6. Student needs identify all of 6 criteria of Strengths or Weakness to
achieve (M4.2)

*** The evidences of Strengths and Weaknesses is provided compulsorily

1. Find an example to highlight how different companies have different

business decisions/ business responses to the effect of similar external
factors by following steps: (D2)

Step 1: Choose one Macro factor (among 6 factors) + 2 different companies to

compare the effects of the macro factor

Step 2: Different business decision

Step 3: Figure out the differences of impacts and explain the reasons. The reasons
may come from the Strengths and Weakness of each company (Internal
environment)