BUSINESS SCHOOL

Fundamental of Marketing
QUIZ I
Dettol Marketing strategy

Submitted by:
Moater Imran L1S19BBAM0137

Submitted to:
Sir Agha Mahmood Ali

Session of Submission:
Spring 2021
Question # 1

The emergency of Covid 19 has achieved a quick change in market elements. Few organizations
make campaign to bring awareness about social distancing and hand-washing, some others are
advancing items that help one's indemnity. As Corona virus proceeds with its charge, brands are
wrestling with the new truth of social distancing and self-isolate lockdowns, with many fitting
their messages to remark on the infection, while others are holding onto the second to promote
products with immunity boosting properties. Dettol is a company which highly take advantage of
the situation and raise their prices because the Dettol products are very mandatory for this
condition. Every products of Dettol is very important for cleanliness as Dettol is a brand of
safety. The products have different categories and types It includes three variations Moisture,
containing aloe vera and milk protein; Refresh, containing grapefruit concentrate and Soothe,
containing lavender and grape separates. The Dettol brand needed to extend its essence in the
fluid soap area as it has huge demand due to the covid situation year-on-year volume
development, with against bacterial cleansers. Showcasing and publicizing action will
incorporate and TV commercials, alongside in-store advancements. Many campaigns are made
and advertisements are published. Campaigns are include in which they inform people about the
precautionary measures by introducing their product to them and told them to use them the
mission of campaign will have a gentler edge to target health concerns and health conscious
buyers. The people who are health conscious will definitely buy their products and through this
the sale of their products increases. If, we simply talk about Dettol hand sanitizers, The growth
and sales of hand sanitor increase as compared to past years due to corona situation. The sales
and growth of all products increase due to people health concerns about covid and also campaign
and advertisements play an important role in this