QUESTION1: Analyze the growth strategies adopted by Atlas Group.

Unrelated diversification, related diversification and integration through acquisition.

Atlas group follows Conglomerate strategy (unrelated diversification). The diversified
companies are at different locations as well as in different industries. Atlas group businesses
are unrelated, such as Atlas power, Shirazi Trading, Atlas Engineering, Shirazi Investments,
Atlas metals, etc. The Group had also set up companies in Dubai such as Atlas Worldwide
and Atlas Ventures and an office in China. They also adopted related diversification. The
related businesses are (Atlas Honda, Honda Atlas Cars, and Atlas Auto parts), (Shirazi
investment, Atlas Insurance, Atlas asset management, and Shirazi capital). The Atlas group
also pursued growth through integrationjcbjdbcjdbjcb. The Group acquired three companies.
The first one was R.R. Industries (Pvt.) Limited (later on merged into Shirazi Trading
Company (Pvt.) Ltd) that primarily traded in office equipment. In 1979, the Group bought the
controlling shares of Muslim Insurance Company Ltd (MIC), later renamed as Atlas Insurance
Limited. In 1981, Allwin Engineering Industries Limited (now named Atlas Engineering
Limited) was the third company to be acquired by the Group.