1

Oracle Business Intelligence

Foundation Suite
Market Definition

2
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated
into any contract. It is not a commitment to
deliver any material, code, or functionality, and
should not be relied upon in making purchasing
decisions. The development, release, and timing
of any features or functionality described for
Oracle’s products remains at the sole discretion
of Oracle.

3
 Agenda

• BI Market
• Oracle’s BI Strategy
• Integration Delivered with Oracle BI Foundation Suite

4
 , April 2010

“The business intelligence software market was one

of the segments that significantly outperformed the
overall enterprise software market in 2009.

Organizations largely continued their BI projects,

hoping that resulting transparency and insight
would enable cost-cuts and improved
productivity and agility

5
 Top 10 companies
✓Financial Services in…
82% ✓High Tech

Fortune Global 500 ✓Healthcare & Pharmaceutical

use Oracle BI/EPM ✓Telecommunications
✓Transportation
✓Aerospace & Defense
✓Utilities & Energy
…use Oracle BI/EPM

6
 Top 10 SAP customers in…
✓Financial Services
89% ✓Healthcare & Pharmaceutical

of SAP customers in ✓Telecommunication

Fortune Global 500 ✓Transportation
use Oracle BI/EPM
✓Aerospace & Defense
✓Utilities & Energy
…use Oracle BI/EPM

7
 Oracle Positioned in Leaders Quadrants
http://www.gartner.com/technology/media-products/reprints/oracle/article121/article121.html

Magic Quadrant for Magic Quadrant for

Magic Quadrant for Data Warehouse Database
Business Intelligence
CPM Suites, 2010 Management Systems, 2010
Platforms, 2010

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain
vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors
placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.
Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 1Q07” by Kurt Schlegel, Bill Hostmann, and Andreas Bitterer, 26 January 2007
Gartner, Inc., “Magic Quadrant for CPM Suites, 2006 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007
Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2007” by Donald Feinberg and Mark A. Beyer, 10 October 2007

8
 Management Excellence:
The Next Competitive Edge : 2nd Wave
Smart – Deep Insight
Competitive Agile – Decisive Action
Advantage Aligned – Across the
extended enterprise

MANAGEMENT EXCELLENCE

OPERATIONAL EXCELLENCE
Cost – Lean and Mean
Quality – Six Sigma, TQM
Speed – Real-time, JIT

9
Today’s Reality for many Organisations:
Management Processes are Fragmented
• Disconnected
Management processes
OPERATIONAL SIX SIGMA
PLANNING
VARIANCE
ANALYSIS
• Inconsistency in business

ANALYZE GOAL
decisions
PERFORMANCE SETTING

FINANCIAL • Strategy is not linked to

MODELING

SCORECARDS FINANCIAL
Execution
REPORTING

• Analytics & Reporting are

ROLLING
MONITOR separate from Business
RESULTS
FORECAST
Processes

10
 Today’s Reality for many Organisations:
BI often Fragmented and Disconnected
DISCONNECTED DIFFERENT DISPARATE BI TOOLS FRAGMENTED
MANAGEMENT METRICS & REPORTING SYSTEMS DATA SOURCES
PROCESSES

Metric FINANCE
Definition
Multiple ERP

Planning
Multiple
Multiple Versions
OPERATIONS Supply Chain

Management
Reporting Non-Integrated Multiple Data
Warehouses
Specialized
Analytics Fragmented IT
PLANNING
Multiple Legacy
Applications
Financial
Reporting
Multiple Point
Applications

11
 Today’s Reality for many Organisations:
BI often Fragmented and Disconnected

VARIANCE
OPERATIONAL
PLANNING
SIX
SIGMA • Continuous change driving need for Agility.
• Desire to integrate complex business
ANALYSIS

ANALYZE GOAL
PERFORMANCE SETTING

operations spanning multiple lobs and

SCORECARDS FINANCIAL
REPORTING business partners.
ROLLING
MONITOR
RESULTS
• Increasing regulatory requirements (SOX,
FORECAST

HIPPA, Hydrocarbon reporting, IFRS

(international financial reporting standard)
• De-centralized decision making
• Desire to extract intelligence from new and
increasing data: petabyte-sized Data
Warehouses
• Business demand for near real-time 24x7.

12
 Oracle Business Intelligence
Embedded Business
Continued Investment and Innovation Intelligence

Oracle
Business Intelligence 11g

Oracle Exadata
EPM System
BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query
Database Reporting
OLAP

BI Releases 1.2 1.6 2.0 8i 8.3 9i 10g 10g R3 10g R5 11g

1995 2000 2005 2010

13
<Insert Picture Here>
James Richardson & Dan Sommer

“Oracle has a BI & Performance Management Portfolio to

complement what is arguably the deepest technology stack
available (DB to Middleware to Apps) and an opportunity to sell BI
alongside and within those elements.”

“The propensity toward stack buying behaviour is growing”

Source: SWOT: Oracle Business Intelligence Platform, Worldwide

June 2009 14
Oracle’s Strategy – The “Stack”
Complete. Open. Integrated.

• Engineered to work together

• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Supported together
• Managed together

15
Customer Benefits – The “Stack”
Complete. Open. Integrated.

• Better performance,
reliability, security
• Shorter deployment times
• Easier to manage and
upgrade
• Lower cost of ownership
• Improved support
experience

16
Complete and Integrated – The “Stack”
From Storage To Scorecard

Oracle Hyperion Performance Management

Applications
Oracle Business Intelligence Applications

Oracle Business Intelligence Enterprise Edition

Oracle Business Intelligence Publisher
Oracle Essbase
Oracle Data Integrator
Oracle Golden Gate

Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning

17
Business Intelligence and EPM at Oracle
Complete, Open and Integrated

Operational Dashboards
Business & Analytics
Planning Modeling
& Budgeting
GRC, Financial Close
& Reporting

Ultra-fast
Data Warehouse

18
 Market-leading Performance Management
Applications
Strategic Planning Planning and Budgeting
Set Strategic
Cascade Targets
Objectives

Treasury Long-Term Detailed

Strategies Planning Forecasting
Budgeting

Corporate Allocate
Development Resources

Master Data
Business Rules
Metrics/KPIs
Targets, Plans & Actuals

Financial Close Process Cost and Profitability Management

Define Costing
Methods

Internal External Define Cost

Data Report & Analyze
Consolidate Reporting & Reporting &
Cleansing Drivers
Analysis Compliance
Perform
Allocations

19
 Oracle’s Unified BI Foundation
Meeting All BI Pyramid Needs
• What-if • Replaces Excel applications
• Advanced Visualisation • Modeling new outcomes
• Advanced Analysis Essbase • Maintained by analysts
• Predictive Analytics

• Consistent definitions • SINGLE Source

• Role-based views
Common of Truth
• Model-driven
Enterprise • Replaces
Information Model custom systems
• Information
• Interactive Dashboards consistency
• Ad-hoc query • Managed
Oracle BI Suite EE Plus centrally by IT
• Report Publishing
• BI Driven Business
Processes

20
 Unifying Reporting Across the Enterprise
Core OBI11g Scorecard
Strategy to Execution Solution and Strategy
Management

Core Essbase • Forward-looking analysis

Solution Management • Financial and operational KPI’s
Better OBIEE Reporting
With • Fully-allocated costs
• Business Models

Core BI Applications Core Hyperion

Solution and OBIEE Operational Financial Solution Applications
Better Essbase Analytics Reporting Better Essbase
With With and OBIEE

• Detailed operational data • Process-based

• Self-service reporting • Audited consolidated results
• Role-based dashboards • GAAP, IFRS, Tax
• Pervasive to all users • Budget Planning

21
Oracle BI Foundation Suite

http://www.oracle.com/bi
-> Business Intelligence -> White Papers
-> Oracle Business Intelligence Foundation Suite (PDF)

22
23
24