Administraci6n
y competitividad
estratégica
aI. o
Alconcluir el estudio de este capitulo, usted serd capaz de:
1, Definirel significado de competitividad estratégica, 4. Utilizar el modelo basado en los recursos para
estrategia, ventaja competitiva, rendimientos explicar cémo las empresas pueden obtener
superiores al promedio y proceso de administracion rendimientos superiores al promedio,
estratégica. 5. Describir a visi6n y la misién y explicar su valor. i
2. Describirel panorama competitive en elsiglomy
explicar como lo han configurado la globalizacion
| ylos cambios tecnol6gicos.
3. Definirlos grupos de interés y describir su capacidad i
para influir en las organizaciones, 2
7. Describir la labor de los lideres estratégicos.
3. Utilizar el modelo de la organizacién industrial (0!)
pata explicar como las empresas pueden obtener 8 Explicar el proceso de administracién estratégica
rendimientos superiores al promedio,
Una tates Ge General Motors podria utlizar para mejorar su desempetio esa
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