Case analysis worksheet GBS Hubli

Roll No & Name: 19MBA202 Devaraj B Dodamani

Section Details
I. Executive Summary  Fishbay.in is an online shopping site where Indian consumers can
buy fish that is delivered to their dwelling.
 Unlike individuals, eateries usually purchased bigger quantities
and were more concerned with quality than price.
 The founder wonders whether he should stick to his first plan of
targeting individual consumers or shift his focus to the restaurant
business.
 Although the founder originally targeted families and individual
consumers, he soon found that restaurants were also interested
in buying fish online.

2.What are the key issues

3. Prioritise the issues or 1. ______________________________________

problems 2._______________________________________
3.________________________________________

3. identify the cause of the

problem (minimum 2)

4. Brainstorm the options /

logical reasoning
5.Evaluate the options Option Advantages Disadvantages
(solutions )

6. Selection of optimal
solution (best)
7. Your conclusion