Assignment 1

 Individual (weekly)
o Read two chapters before coming to the class.
o Weekly quiz. Time is allocated on elearning (no extension) at the beginning of each
session.
 Group (weekly)
o Record videos to reflect your reading. Gdrive links for submission will be provided by
lecturers. Please Upload, NOT Share your videos.
o Deadline for submission is midnight, the night before the session.
o File name convention: GroupNo_Session#
o Requirement: all group members should contribute. Your names and faces shoule be
visible. Examples (not ones from textbook) should be included to show your
understanding.
 Group (upon request)
o Follow instruction from your lecturer at the end of each session.
o S3:
 Searching for report about PEST (or PESTEL) 2020 of Vietnam, from at least 3
sources and PPT presentation (about 20 slides) to report the finding, including
the theory, OR
 Video records 10 customers picking their things into carts at supermarket and at
Nguyen Kim (or TGDD or so) and report finding using theory.
o S4: research to show how your brand apply theory from chapter 5 and report your
findings using PowerPoint.
o S5: report your findings on the target segments of your brand, including source and
evidence.
o S8: collects evidence on how your brand using theory in setting prices, report your
findings using PowerPoint.
o S11: collects evidence on how your brand using theory in promotion, report your
findings using PowerPoint.