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Chapter 13

_ Marketing Mix : 4Ps + Product + Price + Place + Promotion

Product  Ideas , Market Research, Target customers, Design, Test, Complete

Market Research  Question, collect data, analyze data, choose the best option

Segmenting: divide market to smaller to smaller on and focus that that smaller on to earn market

Niche market: really small market to earn profit

Ex: Volumn seg: Apple music’s lover to VS to define its market

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