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Q2 2012
www.businessmonitor.com
VIETNAM
BUSINESS FORECAST REPORT
INCLUDES 10-YEAR FORECAST TO 2021
Published by BUSINESS MONITOR INTERNATIONAL LTD
ISSN 1745-0764
Published by Business Monitor International Ltd.
Copy Deadline: 10 February 2012
2
VIETNAM – MACROECONOMIC INDICATORS
2011e 2012f 2013f 2014f 2015f 2016f 2017f 2018f 2019f 2020f 2021f
Nominal GDP, US$bn [3] 120.4 135.7 153.6 175.9 200.6 228.7 259.2 292.3 329.7 372.0 419.8
Nominal GDP, VNDbn [3] 2,487,631 2,854,800 3,195,190 3,617,838 4,077,805 4,597,168 5,183,695 5,846,181 6,594,585 7,440,183 8,395,743
VIETNAM Q2 2012
Nominal GDP, EURbn [3] 86.7 105.2 122.9 140.7 160.5 183.0 207.3 233.8 263.8 297.6 335.8
GDP per capita, US$ [3] 1,357 1,512 1,694 1,921 2,170 2,452 2,754 3,080 3,447 3,861 4,326
GDP per capita, EUR [3] 976 1,172 1,356 1,537 1,736 1,961 2,203 2,464 2,758 3,089 3,461
Real GDP, % chg y-o-y [3] 5.9 5.8 6.5 7.3 7.3 7.4 7.4 7.4 7.4 7.5 7.5
Private consumption, % of GDP [3] 66.8 66.8 66.3 65.5 64.7 63.9 63.0 62.2 61.4 60.6 59.7
Private final consumption, VND real growth % y-o-y [3] 6.4 5.7 5.8 6.0 6.0 6.0 6.0 6.0 6.0 6.0 6.0
Government final consumption, % of GDP [3] 6.5 6.5 6.4 6.2 6.1 6.0 5.8 5.7 5.6 5.5 5.3
Government final consumption, VND real growth % y-o-y [3] 5.9 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0
Fixed capital formation, % total GDP [3] 35.2 35.0 34.6 34.2 33.8 33.3 32.9 32.5 32.1 31.6 31.2
Fixed capital formation, VND real growth % y-o-y [3] 4.9 5.1 5.4 6.0 6.0 6.0 6.0 6.0 6.0 6.0 6.0
Population, mn [4] 88.8 89.7 90.7 91.6 92.4 93.3 94.1 94.9 95.6 96.4 97.0
Unemployment, % of labour force, eop [5] 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0
www.businessmonitor.com
Consumer prices, % y-o-y, ave [1,5] 18.6 8.5 5.0 5.5 5.0 5.0 5.0 5.0 5.0 5.0 5.0
Lending rate, %, ave [6] 19.5 13.0 11.0 10.0 9.0 8.0 8.0 8.0 8.0 8.0 8.0
Central Bank policy rate, % eop [7] 15.0 11.0 9.0 8.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0
Exchange rate VND/US$, ave [8] 20,653.31 21,035.00 20,800.00 20,565.00 20,330.00 20,100.00 20,000.00 20,000.00 20,000.00 20,000.00 20,000.00
Exchange rate VND/EUR, ave [8] 28,708.10 27,135.15 26,000.00 25,706.25 25,412.50 25,125.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Budget balance, US$bn [9] -3.1 -4.6 -4.2 -4.3 -4.3 -4.4 -4.4 -4.8 -5.3 -5.9 -5.7
Budget balance, % of GDP [9] -2.6 -3.4 -2.7 -2.5 -2.2 -1.9 -1.7 -1.7 -1.6 -1.6 -1.4
Goods and services exports, US$bn [2,10] 87.7 97.5 109.8 123.7 139.3 156.8 176.6 198.9 224.0 252.2 284.0
Goods and services imports, US$bn [2,11] 102.9 114.6 127.6 142.2 158.4 176.5 196.6 219.1 244.1 272.0 303.2
Balance of trade in goods and services, US$bn [2,12] -9.3 -17.0 -17.8 -18.5 -19.1 -19.6 -20.0 -20.2 -20.2 -19.9 -19.2
Balance of trade in goods and services, % of GDP [13] -12.6 -12.6 -11.6 -10.5 -9.5 -8.6 -7.7 -6.9 -6.1 -5.3 -4.6
Current account, US$bn [13] -5.7 -6.6 -6.3 -5.8 -5.2 -4.3 -3.1 -1.6 0.3 2.6 5.5
Current account, % of GDP [13] -4.7 -4.8 -4.1 -3.3 -2.6 -1.9 -1.2 -0.6 0.1 0.7 1.3
Foreign reserves ex gold, US$bn [13] 19.6 21.2 23.5 26.9 31.3 37.1 44.4 53.7 65.3 79.6 97.4
Import cover, months g&s [13] 2.7 2.6 2.6 2.7 2.8 3.0 3.3 3.6 3.9 4.3 4.7
Notes: e BMI estimates. f BMI forecasts. 1 Base year 2000; 2 Includes Investment Income flows up until 2004; Sources: 3 Asian Development Bank, General Statistics Office. 4 World Bank/UN/BMI; 5 General
Statistics Office; 6 IMF; 7 State Bank of Vietnam; 8 BMI; 9 Ministry of Finance; 10 Asian Development Bank, General Statistics Office from 2010; 11 Asian Development Bank, General Statistics Office from 2015;
12 Asian Development Bank, General Statistics Office from 2020; 13 Asian Development Bank.
Executive Summary.................................................................................................................................. 5
Core Views ......................................................................................................................................................................................5
Major Forecast Changes ................................................................................................................................................................5
Key Risks To Outlook ....................................................................................................................................................................5
Core Views
Vietnam's real GDP growth is expected to remain subdued at 5.8% Major Forecast Changes
in 2012 before we see a recovery in external demand, which is We have downgraded our real GDP growth forecast from 6.3% to
expected to come only in late 2012. The threat of a severe credit 5.9% for 2011 and we expect a further slowdown in growth to 5.8%
The recent surge in month-on-month headline consumer price commodity prices continue to trend higher in 2012, we could see
inflation (CPI) from 0.5% in December to 1.0% in January should the central bank adopting a more hawkish stance on monetary
prove to be transitory, in our view. We are convinced that headline policy. Delays in normalising interest rates would present significant
CPI will resume its downward trajectory over the coming months, downside risks to economic growth.
given the fact that fundamentals with regards to money supply and
commodity prices remain unchanged. Devaluation Risks From Persistent Trade Deficit: Despite multiple
devaluations since late 2009, Vietnam's trade deficit has witnessed
Despite encouraging evidence of a steady improvement in Vietnam's a steady improvement. However, should we fail to see a sustained
balance of payments position in recent months, we are keeping a improvement in the trade balance, we would not be surprised to see
cautious stance on our outlook for 2012. Given that we are beginning the Vietnamese dong coming under further selling pressures.
Cambodia
Myanmar
Malaysia
Indonesia
Thailand
Philippines
Brunei
Vietnam
Singapore
Laos
(CPV) has fervently tried to defend over the decades. In light
of the recent political turmoil in the Middle East and large-scale
protests against authoritarian governments in countries such as
China and Russia, international political observers are beginning Source: BMI
to warn of a similar political uprising in Vietnam. From our
perspective, we believe that examples of successful uprisings Conditions In Vietnam Are Starkly
in the Middle East, which have toppled authoritarian govern- Different
ments and paved the way for democratic reforms in the case of We note that several factors separate Vietnam from countries
that have experienced some form of major political uprising government's agenda in 2012. Indeed, success in tackling cor-
in recent years. Firstly, in terms of the direction of the CPV's ruption would represent a major step in reinforcing confidence
economic policies over the past decade, we have witnessed a in the CPV's leadership and this would, in turn, boost the CPV's
great amount of effort from the government in ensuring that credibility in pushing forward with further political reforms
the lower-income population has been given a fair chance to over the coming years.
participate in the country's growth. Although the poverty rate
in Vietnam remains relatively high, we have witnessed a sig- A Decisive Shift Towards Further
nificant improvement from 22.0% in 2005 to 9.5% in 2010. A Reforms
In recent years, we have witnessed a decisive shift in the CPV's
Social Stability Remains A Concern
Short-Term Political Risk Rating policymaking process whereby senior conservative members
100 within the politburo have taken a step back from economic
95 policy decisions and more towards a supervisory role within
90
the CPV. The National Assembly – a 493-member unicameral
85
body that is re-elected every five-years – has also been given
80
75 more power in setting the direction of the country's economic
70 policies. We see these developments as a positive sign that the
65 government will allow for more economic reforms while tak-
60
ing further steps in the direction of democratic reforms. More
55
50 importantly, we believe that these reforms will be crucial for
Policy-Making
Policy Continuity
Security/External
Social Stability
Threats
Source: BMI
Divisions within the Communist Party: High inflation and That said, the regimes in Beijing and Hanoi share the same
devaluation have opened schisms within the CPV leadership ideological base and political system, and contacts between
between proponents of continued economic reform and a more their respective politburos have decreased tension between
conservative wing which believes that a deceleration or even re- them. Nonetheless, we believe Vietnam will seek increasingly
versal of reform policies would benefit macroeconomic stability. close relations with the US – and potentially India and Japan –
in the defence sphere, as a hedge against China's rising power
Ethnic and regional tensions: Vietnam is relatively homogene- in the region.
ous, with ethnic Viet comprising almost 90% of the population.
Ethnic minorities in the Central Highlands have previously Vietnam's long-term political risk rating of 53.8/100 is weighed
objected to government policies promoting migration of ethnic down by a score of 27.6 in the 'characteristics of polity' sub-
Viet into the highland region. While protests have died down, component. This is due to the limited independence of the
judiciary, the ban on political parties other than the CPV and a crackdown on demonstrators by security forces in order to
severe limitations on the media and civil society. While these stay in power. A violent suppression of street protests as seen
factors may presage stability in the short term, the experience in Beijing in 1989 and in Myanmar in 2007 could easily result
of other South East Asian nations shows that rising wealth and in a number of deaths and the imposition of sanctions by the
development later lead to calls for political liberalisation. We international community. If so, Vietnam would likely face not
have thus drawn up three scenarios for Vietnam's political future: only diplomatic isolation but also economic weakness as exports
and foreign direct investment tumble.
Scenarios For Political Change
Core Scenario: CPV Turns Into A
Technocratic Regime
Our core scenario is for the Communist Party of Vietnam
(CPV) to shift increasingly towards a technocratic form of
government aimed at maintaining high economic growth levels
and an acceptable distribution of wealth across the population.
Ambitious young Vietnamese are already joining the CPV as
a career path and as a means to serve their country rather than
because of ideological convictions. We thus foresee a continu-
ation of economic reforms in spite of the criticism emanating
from older more traditionally-minded party members. However,
intermittent periods of harsh repression against pro-democracy
activists and other government critics are a strong indication
that political liberalisation is not in the offing.
10 -4
2008
2009
2010
2011f
2012f
2013f
2014f
8
Public Spending Private Consumption
Gross Fixed Capital Formation Net Exports
2006
2007
2008
2009
2010
2011e
2013f
Nov-10
Jan-05
Jun-05
Jan-10
Jun-10
Jul-07
May-08
Feb-07
Mar-09
Feb-12
Apr-06
Oct-08
Apr-11
Sep-06
Dec-07
Aug-09
Sep-11
to be weaker than we initially expected. Thus, it is possible to the year (see chart below). We are convinced headline CPI will
see the trade deficit widen in 2012. As mentioned before, as soon resume its downward trajectory over the coming months,
our global team is pencilling in a bleak outlook for eurozone, given the fact that fundamentals with regards to money supply
US and China growth, we in turn expect Vietnamese export and commodity prices remain unchanged. Accordingly, we are
growth to ease from an expected 15.0% in 2011 to 8.9% in 2012. maintaining our forecast for headline CPI to average a comfort-
Consequently, we continue to see net exports as a key drag on able 8.5% in 2012. We continue to see 400 basis points (bps)
growth and we are happy to maintain our forecast for real GDP worth of rate cuts by the State Bank of Vietnam (SBV), bringing
growth to come in at 5.8% in 2012, down from 5.9% in 2011. the policy rate from 15.00% to 11.00% by the end of the year.
A Seasonal Phenomenon
Headline CPI, % chg m-o-m
4.0
3.0
1.5
transitory, in our view. In terms of the fundamentals behind the outlook -0.5
for inflation, namely money supply growth and commodity prices, we -1.0
Jan-07
Jul-07
Oct-07
Jan-08
Jul-08
Oct-08
Jan-09
Jul-09
Oct-09
Jan-10
Jul-10
Oct-10
Jan-11
Jul-11
Oct-11
Jan-12
Apr-07
Apr-08
Apr-09
Apr-10
Apr-11
remained convinced that we will see a sustained slowdown in headline
CPI to average a comfortable 8.5% in 2012. Accordingly, we continue
Source: General Statistics Office, BMI
to see 400 basis points worth of rate cuts by the State Bank of Vietnam,
bringing the policy rate from 15.00% to 11.00% by the end of the year. Weak Money Supply Growth To Keep
Inflation In Check
In line with our expectation that inflationary pressures would According to figures published by the SBV, M2 money supply
resurface during the Tet holiday season (Vietnamese lunar new growth is expected to come in at 10.0% in 2011 while the central
year), latest figures showed that headline consumer price infla- bank is targeting M2 growth of 14.0-16.0% in 2012. This, in
tion (CPI) accelerated from 0.5% month-on-month (m-o-m) in comparison to M2 growth rates that averaged 32.5% over the
December to 1.0% in January (see our online service, January past five years (2006-2010) reinforces our view that inflation-
20, 'Near Term Upside For VNI, But Bonds Over Equities View ary pressures will be kept in check. We also expect demand for
Holds For 2012'). From our perspective, this surge in inflation, credit to cool, in line with our view that growth in export-related
which has broken the trend of a steady decline in month-on-month industries will continue to slow over the coming months.
inflation in Q411, will be transitory as indicated by historical
data. Looking at monthly data on inflation over the past five Since early 2011, the SBV has been consistent in its hawkish
years (2007-2011), we note that there is clear evidence of a rhetoric on bringing inflation down to the single-digit levels.
tendency for headline CPI to accelerate in the first two months of We believe that this has contributed significantly towards an-
choring inflation expectations and investor confidence in the towards the downside. Should the global economy deteriorate
Vietnamese dong. Clearly, the government recognises that the further over the coming months, we would consider revising our
central bank's credibility in fighting inflation is a crucial element growth forecasts downward. If such a scenario were to transpire,
in supporting ongoing efforts to de-dollarise the economy and this would prompt the SBV to take a more dovish stance on
address the structural imbalances that have contributed to the monetary policy, raising the possibility of additional rate cuts.
macroeconomic instability in recent years. Having witnessed a
decisive shift in the government's agenda towards accepting a
more sustainable model of growth for the economy, we are op-
timistic that policymakers will stick to their promise to maintain Balance Of Payments
price stability even at the expense of weaker economic growth.
Consequently, we believe the SBV will continue to stick to Global Economic Headwinds Cloud
its inflation and money supply targets for 2012, which should Outlook For BoP
translate into a sustained slowdown in headline CPI.
BMI VIEW
Back To Single-Digits Vietnam's balance of payments position remains vulnerable to global
Headline Consumer Price Inflation
40 economic headwinds in 2012. While the trade deficit has narrowed sig-
20 squeeze from European banks continue to cloud the outlook for the
15
financial account.
10
5
Despite encouraging evidence of a steady improvement in
Vietnam's balance of payments position in recent months, we
0
Headline CPI, % chg y-o-y are keeping a cautious stance on our outlook for 2012. Our
-5
Annualised m-o-m 3mma, %
core view that global economic headwinds will continue to
-10
drag on external demand and investor sentiment, suggests that
Jan-06
Jul-06
Oct-06
Jan-07
Jul-07
Oct-07
Jan-08
Jul-08
Oct-08
Jan-09
Jul-09
Oct-09
Jan-10
Jul-10
Oct-10
Jan-11
Jul-11
Oct-11
Jan-12
Jul-12
Oct-12
Apr-06
Apr-07
Apr-08
Apr-09
Apr-10
Apr-11
Apr-12
Jan-06
May-06
Jan-07
May-07
Jan-08
May-08
Jan-09
May-09
Jan-10
May-10
Jan-11
May-11
Jan-12
Sep-05
Sep-06
Sep-07
Sep-08
Sep-09
Sep-10
Sep-11
We are pencilling in real GDP growth of 5.8% for Vietnam in Vietnam's persistent trade deficits remain a major concern for
2012 and we caution that the risks to our outlook remain skewed policymakers as the country remains heavily reliant on remit-
tances and foreign direct investment (FDI) inflows to offset Not Counting On A Trade Surplus
its trade shortfall. This over-reliance on remittances and FDI Looking at the latest trade figures, we have witnessed a steady
inflows inevitably means that Vietnam's balance of payments improvement in the trade deficit since the SBV devalued the
position is highly vulnerable to global economic downturns. Vietnamese dong by 8.5% in February 2011. We should point
As demonstrated during the 2008-09 global financial crisis, a out, however, that this improvement in the trade deficit was
simultaneous decline in exports, remittances and FDI inflows, not entirely a result of a weaker dong against the US dollar.
prompted the State Bank of Vietnam (SBV) to draw down Indeed, the impact of the devaluation was further amplified by
foreign reserves in an attempt to defend its fixed exchange an appreciation in regional currencies across-the-board, result-
ing in a significant boost in the competitiveness of Vietnamese
A Precarious Position
Foreign Reserves Excluding Gold, US$mn exports to Asia. Accordingly, we see the Vietnamese dong's
30,000 performance relative to its regional peers as an important factor
to consider in determining the outlook for exports. Given that
25,000
we are expecting a challenging economic environment ahead for
20,000 export-reliant economies, we see increasing risk of a competitive
devaluation in the region as policymakers attempt to prop up
15,000
economic growth. Indeed, should Vietnam's key trading part-
10,000 ners decide to depreciate their currencies against the US dollar
and by extension, the Vietnamese dong, this would reduce the
5,000
attractiveness of Vietnamese exports in the region. In line with
0 our conviction that external demand will continue to cool on
Jan-02
May-02
Jan-03
May-03
Jan-04
May-04
Jan-05
May-05
Jan-06
May-06
Jan-07
May-07
Jan-08
May-08
Jan-09
May-09
Jan-10
May-10
Jan-11
May-11
Sep-02
Sep-03
Sep-04
Sep-05
Sep-06
Sep-07
Sep-08
Sep-09
Sep-10
(see our online service, August 2 2011, 'Indonesia Shines As Overall, we are beginning to see positive evidence that a decisive
A Regional Favourite For FDI'). According to a statement shift in the Vietnamese government's stance towards ironing out
from the Ministry of Planning and Investment, FDI inflows the macroeconomic imbalances in the economy has helped to
are estimated to have surged by 34.1% from US$8.2bn in 2010 stabilise Vietnam's balance of payments position. However, as
to US$11bn in 2011. Looking ahead, we expect FDI inflows mentioned above, stubborn global economic headwinds continue
to grow at a much slower pace in 2012. According to a report to present significant downside risks to the economy, which
published by the UN Conference On Trade And Development, compels us to take a cautious stance on the country's balance
Hong Kong is the largest investor in Vietnam with committed of payments outlook in 2012.
FDI of US$2.9bn, followed by Singapore (US$1.4bn), Japan
(US$0.9bn), China (US$0.6bn) and South Korea (US$0.5bn) Sizeable European Exposure
Foreign Claims From European Banks, US$mn & % chg y-o-y
in 2011. More importantly, we note that FDI inflows coming
from China and Hong Kong combined, amounted to US$3.5bn 14,000 140
or 31.8% of total FDI inflows in 2011. Given that we are begin- 12,000 120
ning to see signs of a hard landing for the Chinese economy 10,000 100
4,000 40
Keeping A Close Eye On FDI Inflows
Foreign Direct Investment Inflows, US$mn (LHS) & 2,000 20
% chg q-o-q (RHS) 0 0
3,200 250
-2,000 -20
2,700 200
-4,000 -40
Q101
Q301
Q102
Q302
Q103
Q303
Q104
Q304
Q105
Q305
Q106
Q306
Q107
Q307
Q108
Q308
Q109
Q309
Q110
Q310
Q111
Q311
2,200 150
700 0
200 -50
-300 -100
Q102
Q302
Q103
Q303
Q104
Q304
Q105
Q305
Q106
Q306
Q107
Q307
Q108
Q308
Q109
Q309
Q110
Q310
Q111
Fiscal Policy
FDI Inflow s, US$mn %chg q-o-q
tion in 2012. Despite aggressive measures introduced by the significantly from 37.4% in 2010 to 45.5% in 2011. We see this
Vietnamese government to cut public spending and address as a positive move by the government to boost the productivity
growing concerns over the country's persistent budget deficit, we and quality of Vietnam's labour force, which should help sup-
believe that stubborn global economic headwinds will continue port the country's long-term economic growth. However, there
to undermine progress on this front. Welfare subsidies are set was a negligible reduction in the share of welfare subsidies as
to increase as cooling external demand translates into higher a total of social expenditure from 32.7% in 2010 to 31.3% in
unemployment for the manufacturing sector. Furthermore, we 2011. This reinforces our view that the government is unlikely
expect tax revenue growth to slow significantly as a result of to implement any credible plans to reduce welfare subsidies
cooling private sector income growth. Accordingly, we expect within the short-to-medium term.
the budget deficit to widen from an expected 2.6% of GDP in
Welfare Subsidies To Inflate Budget Deficit
2011 to 3.4% in 2012. However, given that we see a potential Share Of Total Social Expenditure, %
recovery in external demand in late 2012, we are pencilling a Others
900,000 1 Education
0
800,000
-1
700,000
-2
600,000
-3
500,000
-4 Science &
400,000 Technology
-5
300,000 -6 Health
200,000 -7
2005
2006
2007
2008
2009
2010
2011e
2013f
Total Revenue Our global team expects growth to remain depressed in the US
Total Expenditure
Budget Deficit, % of GDP RHS
and is pencilling a mild recession in the eurozone for 2012.
f = BMI forecasts. Source: Ministry of Finance, BMI Meanwhile, the Chinese economy is increasingly at risk of a
hard landing. Given that these economies remain the largest
Increase In Education Spending export destinations for Vietnam's manufactured goods, we see
Positive, But Subsidies Remain High an increasing risk that a slowdown in external demand could
Back in February 2011, we highlighted the structural weaknesses eventually result in higher unemployment in the manufactur-
in the allocation of the fiscal budget and the resulting imbalances ing sector. This would trigger the need for additional welfare
in the Vietnamese economy (see our online service, February 1 subsidies by the Vietnamese government, further weighing on
2011, 'Fiscal Balance Not So Easy'). Looking at the latest figures the country's already weak fiscal position.
published by the Ministry of Finance, we note that education
subsidies as a share of total social expenditure have increased
30
25
20
15
10
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011e
2012f
2013f
2014f
2015f
production in the country become apparent for a wider range of to lead to the elimination of less efficient firms and layoffs, an
manufacturing firms. However, we believe the global environment unappealing prospect for the political leadership. Vietnamese
will be less conducive to external demand-driven economies in firms are still less efficient than their Chinese counterparts, as
the years to come, meaning Vietnam will not be able to reach evidenced by the large amount of cheap Chinese goods flood-
real GDP growth rates above 8.0% as seen in 2004-2007. Indeed, ing the Vietnamese market and the six point advantage (51.7
the near-exclusive focus of the government on meeting highly compared with 45.2) China enjoys over Vietnam in our business
set growth targets through accommodative fiscal and monetary environment ratings. The massive US$11.1bn bilateral trade
policy has led to serious macroeconomic imbalances in the form deficit in China's favour in 2008 means that the Vietnamese
of high inflation and ballooning trade and fiscal deficits over 2007 government will be averse to taking any steps that will impair
and 2009. We believe steps will need to be taken going forward the relative cost- competitiveness of domestic firms.
to curb overheating tendencies, including currency appreciation.
This would inevitably come at the cost of lower growth in the An appreciating currency would dampen inflationary pressures,
medium term, and we expect the government to start targeting and we foresee consumer price inflation stabilising at around
annual real GDP growth of 7.0-7.5% over 2012-2016, instead of 5% annually from 2013 onwards. However, this is conditional
8.0-8.5% as it has been previously. on the government resolving bottlenecks in infrastructure and
power supply. Vietnam's limited road, rail and port capacity is
We do not foresee this constituting a turning point in the Viet- still putting it at a disadvantage compared with China when it
namese growth story, merely adjusting growth rates to lower comes to foreign investment in export-focused manufacturing.
more sustainable trajectories. The main effect will be to de- Moreover, the continued divide between demand and supply of
crease the share of net exports from a massive -15.2% of GDP energy and resulting power cuts is a key threat to both growth
(in nominal terms) in 2008 towards -9.2% in 2013 and -3.6% and inflation. Energy policy is an area that will have to be ad-
in 2020 as export growth starts outpacing import growth after dressed with more resolve than at present, as the government
private consumption and fixed gross capital formation settle at has impaired investment in power generation by its reluctance
more sustainable levels. A decreasing trade deficit combined to expose state-owned EVN to competition.
with continued growth, albeit at a slower pace, of remittances
and foreign direct investment should mean that upside pressure Continued reform of the economy through the ongoing 'equitisa-
on the dong should resume once the government has tightened its tion' process of raising efficiency at state-owned enterprises and
fiscal and monetary policy to curb the stimulus-driven increase transferring ownership to private hands will also be required
in domestic demand in 2009. We thus expect the dong to start to reach annual GDP growth of 7%, as well as a concerted ef-
to appreciate beyond the initial depreciation needed in 2010 fort to improve standards at all levels of the education system.
and 2011. We are currently envisaging a mild 1.1% apprecia- Skilled staff are becoming increasingly difficult to find, result-
tion in 2012 to be followed by an average 2.8% appreciation ing in upward pressure on wages and increased costs for firms,
over 2013-2020. particularly in the fledgling financial sector. Vietnam will need
to increase the number of high-standard university graduates in
Key Risks: Competition With China, areas such as finance and science if it wants to avoid becoming
Inflation, Infrastructure and Education trapped in low-value manufacturing.
While a shift in economic policy is needed, it is far from guar-
anteed. Less accommodative fiscal and monetary policy is likely
BMI's long-term macroeconomic forecasts are based on a variety of quantitative and qualitative factors. Our 10-year forecasts assume in most
cases that growth eventually converges to a long-term trend, with economic potential being determined by factors such as capital investment,
demographics and productivity growth. Because quantitative frameworks often fail to capture key dynamics behind long-term growth determinants,
our forecasts also reflect analysts' in-depth knowledge of subjective factors such as institutional strength and political stability. We assess trends in
the composition of the economy on a GDP by expenditure basis in order to determine the degree to which private and government consumption,
fixed investment and the export sector will drive growth in the future. Taken together, these factors feed into our projections for exchange rates,
external account balances and interest rates.
or include dispute resolution procedures in their contracts – 'the people'. Legislation has, however, progressively enhanced
however, even these are far from fail-safe. the status of private investors in recent years. The 1992 constitu-
tion granted stronger land rights to individuals, including rights
Foreign and domestic arbitral awards are legally enforceable in over commercial and personal property. Private land use rights
Vietnam since it acceded to the New York Convention on the (LURs) may now be granted for up to 50 years. Since July 1
Recognition and Enforcement of Foreign Arbitral Awards in 2004, the Land Law has allowed local private companies with
1995. Local courts must respect awards rendered by a recognised long-term LURs to lease land to foreign investors.
international arbitration institution. However, this provides no
assurance that contracts will be honoured. Non-judicial means Intellectual Property Rights: The enforcement of intellectual
are therefore frequently used to enforce debt obligations. property rights (IPR) is wholly inadequate, with widespread
pirating of products, particularly software, music and videos.
Firms generally avoid the judicial system because the process The requirements of WTO accession mean that the government
is lengthy and expensive, decisions are considered arbitrary and will have to beef up IPR protection substantially. In July 2006,
enforcement mechanisms are ineffective. Smaller companies rely a new Intellectual Property Law came into effect, designed to
on personal relationships while larger foreign companies may make clarify the responsibility of government agencies charged with
use of their access to government to ensure contract enforcement. protecting IPRs, though doubts remain over the effectiveness of
its implementation. The police service is generally slow to act
Property Rights on administrative orders where trademarks have been infringed.
The 2006 Uniform Enterprise Law has allowed foreign investors Often violators will seek to extract a pay-off in compensation
to form any type of company instead of only limited liability for ceasing the infringement. Despite improvements in the en-
companies. In general, foreign companies and the private sector forcement of IPRs in 2010, the US State Department has kept
are at a disadvantage compared with state-owned companies in Vietnam on its 2010 'Special 301 Report' watch-list of countries
terms of access to land, which is still viewed as the property of with inadequate protection of IPRs.
Corruption/Red Tape prime minister, and has the authority to suspend ministers and
Investors see official corruption as one of the biggest hindrances chairs of people's committees and people's councils if suspected
to running a business in Vietnam. Joint ventures with state-owned of wrongdoing. The committee discovered 584 cases of alleged
enterprises are particularly prone to corruption and abuse, though corruption, involving close to 1,300 people, in 2007. Among
surveys indicate that while corruption affecting businesses is the most noteworthy convictions of corrupt officials was that
quite prevalent the amounts involved are usually quite small. of former deputy trade minister Mai Van Dau, who was handed
However, rapid economic growth provides opportunities for a 14-year prison term in March 2007 for accepting bribes in
graft to grow more quickly than government systems evolve. return for export licences.
Vietnam scored 2.7 out of 10 in Transparency International's
2010 Corruption Perceptions Index , placing it in joint 120th Japan and Vietnam have established a joint committee for fighting
place among the 180 countries surveyed. corruption concerning the use of Japan's official development
assistance in Vietnam, after two Ho Chi Minh City officials were
One of the best tools in restricting opportunities for corruption convicted of accepting bribes from a Japanese firm in September
has been the expansion of the 'One-Stop Shop' network – single 2009. Japan and Vietnam have also worked on a joint initiative
agencies that deal with applications for a range of activities, to improve regulations on bidding, purchase and implementation
including construction permits, LUR certificates, business of all official development assistance projects.
registrations and approvals for local and foreign investments.
The burden of red tape is amplified by the overlapping of gov-
The Law on Corruption Prevention and Control was passed by the ernment approvals. Vietnam ranks poorly in the length of time
National Assembly in November 2005. A central anti-corruption it takes to close a business. It can take about five years to close
steering committee was established in 2006, comprising repre- a business, compared with an average of 3.4 years in East Asia
sentatives from the government, the National Assembly, state & Pacific and 1.5 years in OECD states.
procurator, court and police. The committee is headed by the
ricultural employment to non-farm employment. The General One of the main regulatory burdens is the social protection
Statistics Office estimated that farmers constituted 52% of the system, which imposes a compulsory social insurance contribu-
workforce in 2008, with close to 21% working in industry and tion scheme in which employers must pay in 15% of the salary,
construction, and close to 27% working in the service sector. with employees proving 5%. Regulations for hiring workers are
significantly more onerous than the East Asia & Pacific aver-
Managerial talent and skilled workers are generally in short age. Whereas the hiring cost is 17% of the salary in Vietnam,
supply, which has the effect of raising costs. The expanding it is only 5% in Thailand, for example. The imposition of the
financial sector is particularly plagued by labour shortages and Chinese Labour Contract Law on January 1 2008 has, however,
is said to be in need of tens of thousands of skilled personnel by made many foreign companies view Vietnamese labour market
2010. Foreign companies are becoming increasingly troubled regulation more favourably. Employers are required by law to
by an excessive turnover of qualified workers, which is driv- establish labour unions within six months of setting up, and
ing up salaries for skilled personnel. Foreign companies have these must be members of the Vietnam General Confederation
previously been the prime choice of Vietnamese professionals of Labour. While most factories have trade unions, many of
as they pay 14% more than domestic firms on average, accord- these do not operate in practice. Trade unions are more active
ing to a 2007 survey by human resources consultancy Navigos in the public sector, and only one-third of foreign companies
Group. Working for domestic firms is, however, becoming have collective agreements with their workforces.
increasingly popular as they are currently closing the salary
gap with foreign firms. Vietnam does not have a bad industrial relations record. Most
strikes were at foreign-invested firms in the textiles and apparel
Labour shortages and a sharply progressive income tax system sector, despite working conditions often being better at these
have pushed up the costs for skilled personnel. Vietnam has, on firms than at state-owned enterprises. Most strikes have resulted
the other hand, maintained its cost advantage in manufacturing from legal or contractual breaches, including failure to pay wages
wages. We believe Vietnamese labour is still very competitively and benefits, failure to pay social insurance contributions, and
priced, in particular after the imposition of the Chinese Labour failure to pay severance pay at termination.
Contract Law on January 1 2008, which is estimated to have
raised labour costs in China by 5%-40% and which has prompted The government raised the monthly minimum wage rate for work-
many South Korean and Taiwanese firms to consider moving ers at foreign-invested enterprises from VND920,000-1,200,000
factories to Vietnam. (US$51-67), dependent on economic zone, to VND1,000,000-
1,340,000 (US$55-74) from January 1 2010. The 13-15%
The regulatory burden in Vietnam's labour market has tradi- imposed increases were lower than the 20-38% increase in the
tionally been high, but is easing over time. In 2003, legislation minimum wage rate for state- and domestic-employed workers
was introduced that allowed foreign companies to recruit staff to VND730,000-980,000 (US$40-55). This follows the govern-
directly, as long as they provide government agencies with a ment's roadmap to introduce a universal minimum pay rate for
list of recruited workers. However, the requirement to use em- all enterprises by 2012.
ployment service agencies continues to apply to branches and
representative offices of foreign companies.
The Law on Foreign Investment (1989), which has been amended EPZ investments carry 10-12% profit tax. The first established
several times to make FDI more attractive. was the Tan Thuan zone near Ho Chi Minh City in 1991, where
more than 100 manufacturers currently operate. A number of
Government decree 24 of 2000, which carries a pledge to avoid others have since been built, though they have not been as suc-
expropriation, and guarantees the right to repatriate profits. It cessful as hoped, partly because all produce from EPZs must
also outlines the government's intention to treat private and be exported.
state sectors equally.
IZs are for use by firms in construction, manufacturing, process-
A revised bankruptcy law and a Law on Competition, both ing or assembly of industrial products, often food processing
passed by the National Assembly in 2004, in a bid to improve and textiles production. IZ firms pay a 10% profit tax and get
the FDI climate. Fully owned foreign banks are now allowed refunds if profits are reinvested. IZ firms may produce for the
to compete on an equal footing with domestic banks. domestic market as well as for the export market. Most FDI into
Vietnam comes from North East Asia, notably Taiwan, South
The Vietnamese legal code is currently in a state of flux, and Korea, Japan and China/Hong Kong. Canada and the US are
the authorities are drafting a unified legal framework for the the largest non-Asian FDI sources. Leading sectors for FDI are
conduct of business. A new Common Investment Law and a manufacturing, other industry and oil and gas.
Unified Enterprise Law came into effect in July 2006, as did a
new Intellectual Property Law designed to clarify the respon-
sales were up by 40% over the first eight months of the year. greatly reduce the number of importers, according to the director
of car dealer Tradoco, Pham Huu Tam, who also said that only
As of September 2011, GM Vietnam had sold 7,353 CBUs ytd 11 joint ventures will meet the requirements. Smaller dealers
with a market share of 9.1%. This puts the company in third place may be forced to become sales agents or close completely.
in the Vietnamese market, behind Thaco and Toyota Vietnam. Vehicle imports in the first four months of 2011 rose 71% to
The company's best-selling model is currently the compact Cruze, 14,330 units, according to the Ministry of Industry and Com-
which has sold 2,009 CBUs in the year to September 2011. merce. In value terms, growth was even more pronounced, up
88% to US$185mn.
Industry Forecast
Sales BMI still believes that more needs to be done to encourage
Vietnam's new vehicles market is characterised by fluctuating domestic production before attempting to slash imports. Total
tariffs, which often make it hard to identify sales patterns. Sales production accounts for little under one-third of total sales,
of domestically produced vehicles were affected by an increase leaving the country well behind its regional peers in the As-
in vehicle ownership tax in 2008. After the tax doubled to 10%, sociation of South Eeast Asian Nations (ASEAN), which can
the Vietnam Automobile Manufacturers Association (VAMA) largely serve their domestic and export demand. Industry policy
reported that average sales for the last four months of that year in Vietnam tends to be more restrictive than other countries that
dropped by around half compared with the first eight months of have promoted production in certain vehicle segments either
2008. The registration tax was raised again on January 1 2009 through investment or purchase incentives.
to 12% in Hanoi and 15% in Ho Chi Minh City. Furthermore,
the special consumption tax (SCT) was increased on April 1, Production
bringing a return to the days of prohibitively high vehicle prices Vietnam's domestic autos production capability could be set for
in the country. a considerable boost thanks to plans to create a national industry
hub in the Chu Lai Economic Zone. The aim of the project is
New vehicle sales fell by 6% y-o-y in 2010 with VAMA attrib- to increase the scale of domestic production in order to make
uting the decline to the ongoing effects of the economic crisis. the sector more competitive when import tariffs are eliminated
A further deterrent to sales was the country's ever-changing under the ASEAN Free Trade Agreement in 2018. Regardless
tariff regime. of the agreement's impact, BMI believes the Vietnamese autos
sector has been struggling to compete with its regional peers
New rules aimed at reducing the number of vehicles imported into for some time and that such a move would have been necessary
Vietnam are likely to see many smaller unauthorised importers at some point to win investment.
close down as the government looks to address the industry's trade
deficit and promote local production. Despite previous efforts In a positive development for the project, it has piqued the inter-
by the government to curb vehicle imports, an underdeveloped est of major South Korean carmakers Hyundai Motor and Kia
production industry means that imports remained strong in the Motors. Hyundai has already committed to an agreement with
early months of 2011. local company Truong Hai Automobile, which will act as the
company's exclusive distributor in the country. Hyundai will
The new regulation, which was due to come into effect on June also set up an engine production plant with an annual production
26, will require importers of cars with fewer than nine seats to capacity of 10,000 engines for the domestic market in the initial
provide documentation stating that they are authorised dealers phase, followed by an expansion to 50,000 to accommodate
for foreign carmakers. They will also be required to operate exports to China, after 2015.
customer service divisions for the imported models. This will
TABLE: VIETNAM AUTOS SECTOR – HISTORICAL DATA AND FORECASTS
2009 2010 2011e 2012f 2013f 2014f 2015f 2016f
Total Production, CBUs 33,689 37,199 40,322 43,872 48,170 52,805 57,789 63,252
Total Sales, CBUs 119,460 112,224 118,824 126,562 138,656 159,496 181,478 206,597
Total Imports, CBUs 76,300 53,100 47,790 49,988 52,338 54,798 57,428 60,184
Figures are for complete knocked-down kits/completely built units, f = forecast, * estimate. Sources: VAMA
Kia is in negotiations with the economic zone's management Trade believes the country will need 70,000-100,000 passenger
regarding a project to produce 100,000 cars a year from 2015. cars per year by 2016-2020 and if local factories cannot step
This would be a considerable boost to local production, as BMI up capacity to meet demand and become more competitive by
expects total industry output will be just shy of 60,000 units by the time tariffs are dropped in 2018, smaller companies will be
2015. There will be requirements placed on Kia and any other out of business.
carmakers planning similar projects. Within the first year of
operation, each company must achieve a local content rate of
47% and allocate at least 70% of output to export. By the time
the factory is running at full capacity, output should contain Food & Drink
60% local content.
Executive Summary
The government has set localisation rates before, which were The State Bank of Vietnam's aggressive monetary tightening
not met by the industry due to a lack of new investment in the measures are expected to take the steam out of domestic de-
supplier segment. A target of 25% local content was set for mand over the coming quarters. While inflationary pressures
2005, due to rise to 30% by 2007. However, the Ministry of are continuing to moderate, we remain concerned about the
Finance estimated that by 2004, the level of local content in lagged impact of monetary tightening on consumer spending.
vehicles was just 2-10%. However, given the positive dynamics of low unemployment
and strong tourism growth, there is still considerable scope for
This time, the government and the authorities of Quang Nam optimism in the country's domestic demand picture in the near
province, where the economic zone is based, are backing the term. Over the longer term, the domestic demand picture for
industry with a package of investment incentives. The Quang Vietnam looks brighter. A massive youthful population, sector
Nam authority has suggested exempting land for such projects immaturity and a plethora of macroeconomic driving factors
from leasing fees for the lifespan of the project, although the make the Vietnamese consumer goods sector a high-growth
Ministry of Finance has instead suggested an exemption for the prospect. In particular, the mass grocery retail sector is forecast
construction period plus the following 11 years. Quang Nam has to experience strong growth as it continues to attract consider-
also proposed a raft of tax breaks including an extension of the able attention from international retailers, despite the challenges
10% corporate tax rate from the usual 15 years for companies in involved in doing business in Vietnam. Given that it has one
the economic zone to 30 years, as well as delaying import and of the highest mass grocery retail growth forecasts in the Asia
luxury taxes for five years between 2015 and 2019. Pacific region, it is not hard to see why.
BMI believes such measures are necessary to show investors Headline Industry Data
that the government and local authorities are serious about es- 2011 food consumption growth = +11.2%; compound annual
tablishing a viable industry hub. When tariffs are removed in growth forecast to 2016 = +5.1%
accordance with the terms of AFTA in 2018, Vietnam will be
competing with countries which have established and proven 2011 alcoholic drink value sales = +20.9%; compound annual
industry policies in place, such as Thailand, already dubbed 'the growth forecast to 2016 = +10.5%
Detroit of Asia', as well as Indonesia and Malaysia, which are
up-and-coming alternatives. 2011 soft drink volume sales = +7.4%; compound annual growth
forecast to 2016 = +6.3%
Although the government has tried to increase domestic pro-
duction in the industry before, particularly by raising import 2011 mass grocery retail sales = +15.1%; compound annual
tariffs on vehicles, there has been little in the way of rewards growth forecast to 2016 = +12.5%
for companies which have chosen to invest. This is reflected in
the 'Rewards' section of BMI's Industry Risk/Reward Ratings Key Industry Trends
for the autos sector in Asia, where Vietnam scores far below its Coffee Potential Perking Up Sector Investments: Masan
neighbours in terms of the industry rewards on offer. Consumer has launched a bid for a 50.1% stake, valued at
around VND1.07trn (US$51mn), in the Vietnamese coffee
There is a sense of urgency now, as the Ministry of Industry and producer Vinacafe Bien Hoa Joint-Stock Company. By
acquiring a controlling stake in Vinacafe, Masan clearly wants Food consumption in Vietnam is forecast to experience strong
to put itself in a strong position to leverage on the exciting growth of 5.1% on compound annual average terms between
demand dynamics in the Vietnamese coffee sector. According 2011 and 2016, at which point consumption is expected to
to the Vietnam Coffee and Cocoa Association, Vinacafe is the reach VND538.4trn (US$29.5bn). Meanwhile, per capita food
country's second largest coffee exporter, and Masan could tap consumption is forecast to grow by an impressive 4.3% on a
into Vinacafe's expertise and brand name to grow its presence compound annual average basis over the same period, reach-
in the domestic coffee sector. Reflecting Vinacafe's strength in ing a fairly modest VND5.8mn by 2016, reflecting the low
the Vietnamese coffee sector, the coffee producer consistently starting base.
grew its revenues over the past five years and recorded an im-
pressive 30% compound annual average growth in its headline This impressive level of growth in food consumption could
sales between 2006 and 2010. Also looking to capitalise on be attributed to two key factors: the rising affluence among
Vietnam's coffee potential, Nestlé plans to increase its coffee Vietnamese consumers and an ongoing expansion of the mass
sourcing from local farmers in Vietnam and has committed to grocery retail industry in the country.
a new coffee factory in the country. The US$270mn factory
will be constructed in the south-east province of Dong Nai and Currently, income levels in Vietnam are a long way behind
will produce Nescafé-branded products for the domestic and developed economies, and consumer purchases remain largely
international markets from 2013. centred on food staples and daily necessities. However, as in-
comes start to accelerate off a low base on the back of sturdy
Rural Market Potential Firmly In The Sights Of Consumer- economic growth, consumer tastes and preferences are expected
Facing Players: Fast-growing rural sales at Masan Consumer to calibrate towards the higher-value food and beverage seg-
have attracted the sights of global private equity firm Kohlberg ments, which should guarantee a receptive and growing audience
Kravis Roberts & Co (KKR). KKR agreed to acquire a 10% for branded food and beverage products in the medium term.
stake in Masan Consumer in April 2011 for US$159mn. In another
example, Vietnamese spirits major Halico's expansions in the This massive potential provided by the burgeoning size of the
rural market caught the attention of UK spirits producer Diageo, middle class in Vietnam is already attracting the sights of ma-
which agreed to acquire a stake of around 24% in Halico for jor consumer facing players in the country. Private equity firm
GBP33.0mn in March 2011 (US$53.9mn). These investments Kohlberg Kravis Roberts & Co's recent acquisition of a 10%
underline the fantastic fundamental long-term growth prospects stake in Masan Consumer, the largest producer of condiments
in the Vietnamese rural market, which ties in nicely with our including fish, soy and chilli sauce and the second biggest pro-
wider outlook on the country's domestic demand story. ducer of instant noodles in Vietnam, underlines its confidence
in the opportunities available in the mass-market segment. As
Key Risks To Outlook another case in point, according to Tran Vu Hoai, the head of
Downside risks to our economic outlook for Vietnam, which corporate relations for Unilever Vietnam, Unilever's Vietnam
includes a sputtering economic recovery in the US, sovereign debt sales have been growing at an annual average of 18.5% over the
concerns in the eurozone and a potential hard landing in China, past decade to reach US$700mn in 2010, of which rural sales
have escalated significantly in recent months. Our country risk make up about 50%, bearing out strong growth prospects in the
team has recently downgraded our real GDP growth estimate rural consumer market.
from 6.3% to 5.9% for 2011 to reflect a deteriorating economic
environment that we expect to persist through the coming months. In particular, we expect functional food products to garner
As weak economic momentum spills into 2012, this could weigh stronger appeal among Vietnamese consumers over the coming
on consumer sentiment and domestic demand growth. years. Given the nutritional health benefits of functional foods,
these products have witnessed strong demand in Vietnam over
Industry Forecast – Food the past few years in line with a growing shift towards health
Food consumption is forecast to expand at a compound annual awareness. In 2000, the functional food market comprised only
average growth rate of 5.1% between 2011 and 2016. a dozen imported functional food products. By 2005-2006, do-
mestically produced functional foods accounted for 33% of the
Per capita food consumption is also forecast to increase robustly entire food market, and in 2008, this figure doubled, underlining
at a compound annual average rate of 4.3% through to 2016. the burgeoning demand for functional food products.
The ongoing expansion of the mass grocery retail industry will The chocolate sub-sector will continue to outperform over the
also drive up per capita food consumption levels, provided next five years, with value sales in the sector forecast to grow
goods sold through such outlets remain competitively priced. at a compound annual average rate of 10.3% to 2016.
Ultimately, food consumption growth will be driven by the
government's ability to harness rural spending power and by Vietnamese confectioners are facing increasingly positive
modern retailers' ability to find a model that stirs consumer headwinds over the coming quarters. Prices across the global
interest, without forgetting that price will remain the major agricultural complex are moderating, which should provide some
purchasing determinant. relief to the profitability of domestic confectionery players. Over
the longer term, dynamics such as rising purchasing power, a
Canned Food massive youthful population, growing health awareness and
Canned food value sales growth is expected to outpace canned continued investments in the sector underpin a strong growth
food volume sales growth; value sales are forecast to increase outlook for the Vietnamese confectionery sector.
at a compound annual average rate of 10.4%, outperforming
volume sales growth of 4.3% between 2011 and 2016. The longer-term outlook for the Vietnamese confectionery
market is also positive. With factors such as rising purchasing
Buoyed by ongoing urbanisation and increasing affluence among power, favourable demographics, growing health awareness and
Vietnamese consumers, BMI is currently forecasting strong continued investments in the sector supporting confectionery
compound annual average growth of 10.4% in canned food demand, we are forecasting a compound annual average growth
sales, in value terms, to 2016, significantly overshadowing 4.3% of 8.5% in confectionery value sales in local currency terms
compound annual average growth in canned food volume sales. to 2016.
This stronger value growth in the canned food sub-sector reflects
an acceleration of a premiumisation momentum, as demand for Rising Disposable Incomes: Rapid wealth accrual (GDP per
higher-value products such as canned food picks up strongly on capita is forecast to more than triple to reach US$4,444 by 2020)
the back of rising disposable incomes. translates into a greater discretionary appetite for premium
confectionery products. As an increasing number of domestic
Vietnamese consumers are experiencing a growing awareness confectioners expand their upmarket product ranges, this should
of hygiene concerns and food origin as their living standards bolster value sales growth over the coming years.
improve and as numerous health scares beg their greater caution.
This will further encourage consumers to purchase processed A Massive Youthful Population: 51.9% of the Vietnamese
foods over fresh produce, and strong investment in this sector population is estimated to be younger than 30, and the matura-
from both domestic and international operators should help to tion of this demographic group means that there are dynamic
fuel sales growth. Meanwhile, city workers are increasingly opportunities in the mass market. Moreover, this demographic
cutting back on restaurant meals and opting for canned and group is generally more receptive to Western cultures, which
processed foods in order to save money, with major retailers should give an impetus to confectionery demand.
such as Saigon Co-op reporting a recent spike in sales.
Growing Health Awareness: Health awareness is prompting
Confectionery shifts of consumption habits towards functional and healthy
Confectionery value sales growth is forecast at 8.5% on com- confectionery products. Capitalising on the growing trend,
pound annual average terms to 2016. domestic confectioners such as Tan Tan Food & Foodstuff
and Vina Mit are expanding their functional product offerings.
TABLE: FOOD CONSUMPTION INDICATORS – HISTORICAL DATA & FORECASTS
2010 2011f 2012f 2013f 2014f 2015f 2016f
Food consumption, US$bn 18.69 19.30 22.10 24.28 26.02 27.61 29.50
Food consumption, VNDbn 357,538 397,546 450,240 480,762 500,915 517,774 538,431
Per capita food consumption, US$ 212.7 217.3 246.3 267.8 284.2 298.7 316.2
Per capita food consumption, VND 4,069,939 4,477,277 5,017,705 5,303,117 5,470,722 5,601,030 5,771,427
Food consumption growth, VND, % chg y-o-y 10.72 11.19 13.25 6.78 4.19 3.37 3.99
NB Excludes beverage consumption. f = BMI forecast. Source: General Statistics Office of Vietnam, BMI
These products typically carry higher price tags, and their rising ment efforts to improve local food production and agricultural
demand should translate into higher value sales in the sector. industries. This will boost output and make more produce avail-
able for export, as well as improve the quality competitiveness
Continued Sector Investments: Sustained competition levels in of local exports.
the Vietnamese confectionery sector ensure that dynamism in the
market is unlikely to cool off anytime soon. Nabati Indonesia, Over the long term, increasing urbanisation and continued ex-
a leading Indonesian biscuit producer, recently announced plans posure to Western influences are expected to generate growing
to start distributing its biscuit products in Vietnam – a testament import demand, and increasingly busy lifestyles and rising interest
to the attractiveness of the sector. Meanwhile, domestic con- in branded produce will lead to growth in the processed-food
fectioners such as Kinh Do are expected to continue to invest industry. In order to meet this demand, local manufacturers will
in broadening its product ranges and expanding its distribution be forced to import the necessary raw ingredients.
channels.
Beyond 2016, the government is likely to be hopeful that its
investments and efforts to attract foreign investors will pay off,
and that much of this new and specific type of demand will be
Trade able to be accommodated domestically.
Export growth between 2011 and 2016 is forecast at a compound
annual average rate of 8.6%, stronger than import growth of 8.1%. Industry Forecast – Drink
Alcoholic Drinks
We see growing downside risks to our outlook for Vietnam's Alcoholic drink value sales are forecast to increase at a compound
food and drink exports. A sputtering economic recovery in the annual average growth rate of 10.5% between 2011 and 2016.
US, sovereign debt concerns in the eurozone and a potential hard
landing in China are placing increasing pressure on our outlook. The outlook for Vietnam's alcoholic drinks industry remains
With regard to imports, we are forecasting slower growth over very strong, and it continues to attract considerable interest
the coming months on the back of moderating domestic demand from foreign investors. A number of industry majors such as
and a slowdown in the broader economy. For 2011, we are cur- Diageo, Asia Pacific Breweries (APB) and Carlsberg have been
rently pencilling in a 7.7% growth in exports, outperforming a attracted by the alcoholic drinks sector's bright outlook, with
6.5% growth rate expected for imports. rising consumption fuelled by strong economic growth, rising
affluence and a fast-growing tourist industry. Their continued
Over the next five years, the outlook for Vietnam's food and drink investments in the sector will keep dynamism propped up to
trade balance is relatively stronger, as the country is forecast to buoy alcoholic drink value sales.
maintain a healthy and growing trade balance. While exports
are forecast to experience growth of 8.6% on a compound an- We are forecasting an increase of 7.5% in volume sales on a
nual average growth basis between 2011 and 2016, imports compound annual average growth basis between 2011 and 2016,
are forecast to experience compound annual average growth while value sales are forecast to experience stronger growth of
of 8.1% over the same period. 10.5% on a compound annual average growth basis as consum-
ers begin to trade up to higher-value drinks along with rising
A major driver behind the growth in exports is sustained govern- disposable incomes.
Beer will continue to dominate the alcoholic drinks sector, ac- continue to fuel demand for higher value food and beverage
counting for the vast majority of volume sales, and will be the products, such as coffee. Vietnam's massive youth popula-
main contributor to value sales. This is due to the strong interest tion, for whom visiting cafés and drinking coffee is a growing
the beer sector has been attracting from both local and interna- lifestyle choice, is another major positive behind our coffee
tional brewers, with volume sales expected to experience growth forecast. Moreover, as this group of young, aspirant consumers
of 7.5% on a compound annual average growth basis to 2016. enters the workforce, the accordant rise in their level of incomes
will serve to further buoy the demand for higher-value coffee
APB's recent investment in the Vietnamese beer industry is products. The tea sector is also set to experience strong growth
a strong testament to the sector's potential. APB will invest over our five-year forecast period, buoyed by rising incomes
SGD90mn in expanding production at its Ho Chi Minh brewing and increasing domestic demand.
joint venture by 50%. The company will increase output at the
facility, which is a 60:40 joint venture with Saigon Trading, These dynamics will continue to attract the sights of multina-
to 2.8mn hectolitres a year; add a second canning facility; and tional coffee producers, in turn imbuing the sector with greater
expand its warehouse space. Coupled with expansions under dynamism over our forecast period. As a case in point, Masan
way at its Danang and Hanoi sites, the brewer is expected to Consumer has launched a bid for a 50.1% stake, valued at around
have expanded total Vietnamese output by 25% before the end VND1.07trn (US$51mn), in the Vietnamese coffee producer
of 2011. Vinacafe Bien Hoa Joint-Stock Company. By acquiring a con-
trolling stake in Vinacafe, Masan clearly wants to put itself in a
Volume sales growth in the wine and spirits industry is also strong position to leverage on the exciting demand dynamics in
expected to be robust over our forecast period to 2016, albeit the Vietnamese coffee sector. According to the Vietnam Coffee
developing from much lower bases. Both are fairly immature and Cocoa Association, Vinacafe is the country's second-largest
industries which have been held back by an absence of mul- coffee exporter, and Masan could tap into Vinacafe's expertise and
tinational investment and their relatively higher price tags. brand name to grow its presence in the domestic coffee sector.
However, prolific wealth accrual among Vietnamese consumers Reflecting Vinacafe's strength in the Vietnamese coffee sector,
is fuelling shifts in consumption habits towards higher-value the coffee producer consistently grew its revenues over the past
alcoholic drink products, and this trend is particularly evident in five years and recorded an impressive 30% compound annual
the urban centres such as Ho Chi Minh City, Hanoi and Danang. average growth in its headline sales between 2006 and 2010.
Exposure to Western cultures is also driving the local demand
for spirits and wines. The biggest consumers of wine and spirits Also looking to capitalise on Vietnam's coffee potential, Nestlé
in Vietnam used to be Western expatriates and tourists, but local plans to increase its coffee sourcing from local farmers in Vietnam
consumers are developing a strong appetite for these products and has committed to a new coffee factory in the country. The
in line with rapidly growing affluence. The spread of organised US$270mn factory will be constructed in the south-east province
retail in the country acts as another impetus behind spirits and of Dong Nai and will produce Nescafé-branded products for the
wine sales, facilitating consumer reach to a greater variety of domestic and international markets from 2013.
brands in supermarkets, hypermarkets and local wine stores.
Soft Drinks
Looking ahead, investments in the Vietnamese spirits and wine We expect soft drink value sales to increase at a compound
sub-sectors are expected to intensify as an increasing number annual average growth rate of 8.2% to 2016, outperforming a
of investors recognise the higher margin growth opportunities 6.3% compound annual average growth in volume sales.
on offer in these sub-sectors, and this should instil further dy-
namism to drive volume sales. We are forecasting growth of 8.2% in the Vietnamese soft
drink sector, in value terms, between 2011 and 2016; over the
Hot Drinks same period, we expect volume sales to grow by 6.3%, both on
BMI is pencilling in a compound annual average growth of a compound annual average growth basis. Economic growth,
9.4% and 7.0% in coffee and tea sales, in volume terms, re- increasing urbanisation, external investments and rising tourist
spectively to 2016. numbers will all serve to drive this growth.
Vietnam's sturdy economic growth over the next few years will Although Vietnamese consumers will retain an interest in healthy
living as Western influences pervade consumption habits, we growth basis, with all modern formats present in the country
would expect carbonated soft beverages to be the highest-growth – supermarkets, hypermarkets and convenience stores – con-
sub-sector of the soft drinks industry to 2016, owing to their tributing to this growth.
popularity among aspirational young Vietnamese consumers
and their relative lower price tags when compared with energy There are two primary drivers of this growth forecast. One is
drinks and premium fruit juices. Vietnam's economic development. The country has proved
successful at attracting multinational investment in spite of its
Intensified rivalry between the country's major soft drinks play- often-restrictive foreign investment policies and underdeveloped
ers PepsiCo and The Coca-Cola Company is another key driver infrastructure. This investment has led to job creation, which in
behind our bullish growth forecast for the sector. PepsiCo has turn has led to the emergence of a new consumer class in the
set aside an investment war chest of US$250mn for Vietnam country – in major urban centres at least – which has an interest
over the next three years and will continue to invest in projects and can afford to participate in modern consumption methods
that include upping the manufacturing capacity of its Vietnam such as mass grocery retailing.
operations, strengthening existing brands and continuing product
development through innovation. We believe these investments With Vietnam increasingly becoming one of South East Asia's
will further strengthen PepsiCo's foothold in Vietnam, where top attractions, the country's increasing tourism levels will
it has already invested in two new manufacturing facilities, also assist the emergence of modern retail, particularly in the
including a beverage plant in Can Tho. Coca-Cola does not convenience sector. Recent government data show that tourism
intend to rest on its laurels. The company has invested more levels increased by 15.5% y-o-y in September 2011, and this
than US$280mn over the past decade and plans to invest an continued strength in the tourism sector is expected to provide
additional US$200mn in Vietnam by 2013. a strong fillip to domestic retail sales.
Mass Grocery Retail Rapid inflows of sector investment also should bolster growth
Overall mass grocery retail (MGR) sales are forecast to increase in domestic retail sales. Japanese retailer AEON has plans to
at a compound annual average growth rate of 11.1% to 2016. enter the Vietnamese market by 2013, while E-Mart recently
inked an agreement with U&I Investment Corporation to
The hypermarket sector is expected to witness the strongest establish a joint venture in Vietnam with an aim of setting up
growth among the MGR sub-sectors, recording a compound retail stores in the country. These investments clearly underline
annual average growth rate of 12.2% between 2011 and 2016. the massive potential on offer in the Vietnamese retail sector.
Vietnam continues to be one of the most promising markets It should also be noted that while multinationals pose a serious
for MGR in the Asia Pacific region, and we are continuing to threat to local enterprises operating in the attractive urban centres
forecast very strong growth rates in what is considered one of of Hanoi and Ho Chi Minh City, secondary and tertiary towns
the region's brightest new prospects. Through to 2016, BMI and cities in outlying provinces could reap considerable benefits
is forecasting that value sales through modern retail outlets in from multinational investment. In our view, multinational sector
Vietnam will increase by 11.1% on a compound annual average involvement will eventually lead to rapid crowding in Vietnam's
TABLE: MASS GROCERY RETAIL VALUE SALES BY FORMAT – HISTORICAL DATA & FORECASTS
2010 2011f 2012f 2013f 2014f 2015f 2016f
Supermarkets (VNDbn) 57,060 65,374 75,356 85,590 97,084 109,810 124,291
Hypermarkets (VNDbn) 22,804 26,270 32,054 36,747 41,523 46,691 52,494
Convenience stores (VNDbn) 17,962 19,828 21,992 24,355 26,811 29,631 32,740
Total mass grocery retail sector (VNDbn) 97,826 111,472 129,402 146,691 165,418 186,132 209,525
Total mass grocery retail sector growth, VND, (y-o-y) 25.14 13.95 16.08 13.36 12.77 12.52 12.57
Supermarkets (US$bn) 2.98 3.17 3.70 4.32 5.04 5.86 6.81
Hypermarkets (US$bn) 1.19 1.28 1.57 1.86 2.16 2.49 2.88
Convenience stores (US$bn) 0.94 0.96 1.08 1.23 1.39 1.58 1.79
Total mass grocery retail sector (US$bn) 5.11 5.41 6.35 7.41 8.59 9.93 11.48
e/f = BMI estimate/forecast. Source: Company information, Trade press, BMI
major urban centres, forcing retailers to turn to unexplored low prices offered by discounters would be unlikely to attract
regions in search of growth. buyers in rural communities, for whom self-sufficiency and wet
markets remain the sole methods of consumption. This point is,
Sales through the convenience store format are forecast to however, still a long way off. Retailers will invest in Vietnam
experience the slowest growth rate, at 8.7% on compound an- in line with their own need to expand, confident of the country's
nual average growth terms to 2016. The main reason behind economic development and growing consumer base.
this relatively modest growth is the format's low starting point,
with the concept still very much in its infancy. Accordingly, the
demand for convenience, with the pay-off of higher prices, is not
yet on the agenda for most consumers; they are still familiarising
themselves with the modern format in general. Nevertheless,
this subsector can be expected to attract growing interest from
retailers, with Japanese convenience retailer FamilyMart having
recently opened its first outlet in Ho Chi Minh City. The retailer
plans to have 300 stores in five years as it looks to capitalise on
the city's young and increasingly busy population.
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Global Outlook Chinese real GDP growth forecasts for 2012-2016. Our growth
forecasts for Japan and the eurozone have also been revised
Still Holding Together down for 2012, as well as the longer-term growth profile for the
Our forecasts for global growth have edged down since the eurozone. With the US still posting decent growth, and many
beginning of 2012, with the eurozone crisis simmering and the emerging market economies still expanding, the world is still
world's policymakers seeking ways to avert another economic set to avoid a full-blown recession. However, the recovery is
slump. We estimate real global GDP grew by 3.0% in 2011, fragile and susceptible to shocks. A eurozone break-up would
and will grow by 2.7% in 2012 (from a previous forecast of almost certainly push the world into recession.
2.8%) and 3.4% in 2013 (previously 3.5%). In line with our
view that China's economy faces a hard landing in 2012 – with On the monetary policy front, the biggest revision to our fore-
the external sector hit by a slowdown in global demand and casts comes in the wake of the Federal Reserve's adoption of an
domestic investment due a decline – we have revised down our official inflation target and pledge to keep policy interest rates
near zero until late 2014. We have revised down our end-2014 fallen to 1.0% from 1.1%, while the 2013 projection remains
Fed funds rate forecast to 0.75% from 2.50% accordingly, and steady at 1.9%. With downward revisions to Belgium, Finland,
believe that, on balance, the biggest risk to that projection is Portugal and Spain, our eurozone forecast has fallen to -0.5% from
rate hikes not beginning until 2015. -0.3% for 2012. Owing to the structural growth problems in the
periphery, we have revised down our 2013-2016 eurozone real
We have made two changes to our major currency forecasts. GDP growth forecasts by around 0.1 to 0.2 percentage points a
We now forecast the euro averaging US$1.29/EUR in 2012 year, resulting in a long-term trend growth rate below 2.0%. Our
(previously US$1.34/EUR) and US$1.25/EUR in 2013 (previ- 2012 real GDP growth forecast for Japan has been lowered to 1.4%
ously US$1.28/EUR). And instead of gradual appreciation for from 1.8%, while we have not changed our US growth forecasts.
the Chinese yuan, we now expect a re-pegging at CNY6.40/
US$, owing to pressure on the Chinese authorities to maintain Emerging Markets
export competitiveness. Our aggregate forecasts for emerging markets' real GDP growth
are 5.0% in 2012 (downwardly revised from 5.2% previously)
Developed States and 5.3% in 2013 (down from 5.4%). The biggest change is to
Our forecast for developed states' real GDP growth in 2012 has our China growth forecasts, as we now see a just 7.5% real GDP
expansion in 2012, down from 8.1% previously; and 7.1% in The only region revised favourably is Latin America, where
2013, down from 7.5%. Though we believe that the numbers we now see a 3.8% expansion in 2012 (from 3.7% previously),
do not tell the full story, this shift underlines our view for an though we have modestly revised down our 2013 forecast to
economic hard landing in China. For emerging Asia as a whole, 3.4% in 2013 (from 3.5%). We have bumped up our expectation
we have revised down our forecasts to 6.2% in 2012 (from 6.7%) for growth in Mexico, where we now project an expansion of
and 6.5% in 2013 (from 6.7%). 3.4% in 2012 (up from 3.1% previously).
In emerging Europe, we are forecasting growth of 2.6% in Sub-Saharan Africa's 2012 forecast has fallen slightly to 5.9%
2012 (down slightly from 2.7%) on the back of downgrades from 6.0%, with 2013's projection bumped up slightly to 6.0%
for Hungary (to -1.5% from -0.5%) and Ukraine (to 2.5% from from 5.9%. For the Middle East and North Africa our 2012 and
4.1%). For 2013, we see growth of 4.1% for the region (down 2013 forecasts are slightly lower, at 4.3% (from 4.4%) and 4.5%
from 4.2%), with slight downgrades for the Czech Republic (from 4.7%) respectively.
and Ukraine.
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