KINK LIFESTYLE CENTER

THE NEW DESTINATION

Revan Hyatt- Nucleus Research | nucleusresea rch@protonmail.com

ANNUAL REVIEW | 1
SUMMARY
This report is the product of over 3 years of market research,
consultations, surveys and strategic planning. We’ve
collaborated with successful ventures across the West Coast
and overseas to bring this vision to reality.

P a r t O n e : S t a t e O f T h e M a r ke t
A c o m p r e h e n s i v e m a r ke t &
competition analysis, covering
d e m a n d , u n t a p p e d o p p o r t u n i t y,
m a r k e t g a p s , a n d s t a t u s q u o . We l a y
out exac tly why the time is ripe for
this venture.
P a r t Tw o : P r i n c i p l e s F o r S u c c e s s
Drawn from successful ventures
elsewhere, new ideas and trends, and
ex te ns iv e ma r ket r ese a rch , w e la y o u t
how we can create the premier
ex pe ri en ce for th is g r owi ng m a rket
Part Three: The Plan
A detailed description of the premier
kink destination, from finance to
design

ANNUAL REVIEW | 2
THE PITCH
THE DESTINATION
Exploration. Discovery. Ambiance. Excitement.
If you’re a kinkster on the East Coast, you’d be hard pressed to find the kind
of upscale experience you love to have for your night out. Instead, you’d have
to choose between a few single-room, converted warehouses with minimal
decoration and a dilapidated experience. And good luck if you’re a newcomer.
These places were built by the community for their community. Why can’t
you have both?

WELCOME TO THE FUTURE

Why not opt for a place run by professionals? Pick a room that suits your
kinks and your tastes. There will be plenty. Feel safe knowing that the
volunteers of yore have been replaced with trained security staff. Browse a
wide selection of merchandise you can use that night, the moment you meet
someone special. Whether it’s from a local crafter or a great deal from a good
brand, the prices and quality won’t be beat, although you might be. Enjoy live
performances while grabbing a bite or a beer. And if you’re feeling a bit
overwound, there’s a lounge for that. From the lighting to the design, from
the furnishings to the ambiance, you’ll feel the quality and attention to detail
with every step.

IT’S NOT ALL ABOUT SEX

Not everyone wants to be bombarded with paraphernalia. From the décor to
the merchandise, everyone will find something else to get excited about. Step
outside the real dungeon and play some Dungeons and Dragons. Check out
our sci-fi playroom. If you’ve ever dreamed of kinky fun out in space, it’s just a
room away.

And rest assured, we know there are plenty of people who love kink but tend
towards the asexual side of things. There will be plenty of room for you to
feel safe, practice kink, and enjoy yourself there.

ANNUAL REVIEW | 3
State Of The Market With the demographic
interested in these venues,
the following revenue
opportunities are being
This market is largely untapped. Surveys and data missed:
• Buying Local
indicate huge customer interest numbering in o Craft Beer
hundreds of thousands across the tri state area o Local
and beyond. The information below explains why Produce
the current state of the market is incongruous o Local
Musicians
with demand. Leaders are making business o Local Artists
decisions based on their personal interests, not • Rental of retail
the organization’s. space
o Local
toymakers
o Fetish/Kinky
In short, there are minimal obstacles to market entry booksellers
• Media Creation
for a proficient and efficient organization. This is o Production
largely due to the quasi-nonprofit organizational room for
weekly
structure of virtually every kink venue. Prior to podcasts
conducting business analysis, viability was in doubt and videos
on kink
due to the rampant closures and reopenings of lifestyle
venues. Upon completion of research, however, it and
dynamics
became clear these were due to financial
• Door attractions
mismanagement, unqualified individuals in Executive o Professional
Director roles selected mainly for their “fame” in the ly produced
entertainm
community, and in some cases outright ent and
embezzlement. music
o Spotlighting
local talent
Governance • Variety/Maximizing
Time Spent
• The two largest entities, The Baltimore o Multiple
attractions
Playhouse and The Crucible, are governed and to keep
run by leaders with almost no corporate people
experience or familiarity with nonprofit inside.
• Premium look and
organizations. design
• The views of governance do not reflect the views
of many clientele. The venues’ discoverability,
existence, and function are deliberately

ANNUAL REVIEW | 4
 downplayed due to the owners’ desires for exclusivity. To be clear,
admittance is granted to anyone, and there is no “velvet rope” policy. When
surveyed, 86% of clients of these venues disagree with this approach.
• Scale and growth are not pursued by leadership
• While we envision an upscale, explorable, sectioned nightclub atmosphere,
they have simply added BDSM equipment to dilapidated warehouses and
have yet to embark on any significant venue-focused capex.
• Charged-access public performance of audiovisual copyrighted works occurs
regularly in these locations in an unlicensed manner, opening them to severe
penalties if sought by MPA/RIAA/ASCAP, etc. Copyright infringement
judgements generally range in the high millions/hundreds of millions if the
infringement is profited from rather than for personal use.
• When governance was interviewed as to the legality and risk of unlicensed
public performance for profit, they likened the practice to torrenting a movie
for personal use. Noncompliance with copyright law presents a huge risk for
sustainability.
Retail
• These venues provide small kiosks with heavily marked up goods targeted to
the 45-60, $300,000-400,000 demographic.
• Market research shows that the 18-30, $75,000-120,000 demo spends more
frequently on toys.
• A mix of locally sourced and wholesale goods would greatly increase
revenue. According to surveys and door interviews, many would have
preferred less expensive options, and data indicates BPH’s inherent
advantage of immediate use within the venue is squandered by their retail
strategy.
This is in contrast to The Baltimore Eagle, a less kink-centric venue that does
implement such a store model with great success, although their lack of a
playspace mitigates the immediate use advantage.
Entertainment Model
• Virtually all of these spaces operate on a rental basis, and various organizations
assume responsibility for the management and maintenance of the space on any
given night. Other similar venues have found great success in implementing
smaller, discrete rooms catering to specific interests and activities. This setup

ANNUAL REVIEW | 5
 greatly increases impulse visits by customers, as their desire to go would not be
dissuaded by a singular theme per night.
• Current demand by target demographic is not being met. Consumers indicate
interest in a bar-style hours model, with business open daily.
• There are no live shows, major performances, or professionally produced
entertainment on offer
• The National Restaurant Association estimates that customers visiting on impulse
spend over double that of planned visits.

ANNUAL REVIEW | 6
MARKET RESEARCH
SUMMARY
Over a 3 year period, our research efforts have focused on ascertaining demand, viability, and
preferences within an inherently volatile culture. Our first step was distilling the constants and
variables within the kink/LGBTQIA+ community relating to cultural and economic factors.
We have identified several key shifts within the demographic that we feel represent an
opportunity for disruption. First, there was much more preference for a kink and LGBTQIA+
venue that resembled a standard multiplex style bar/club. The majority of respondents
expressed a huge preference for an identity and expression-positive lifestyle center with
various activities on offer rather than a traditional gathering space/bar with a singular focus.
This led us to envision a shopping-mall style of venue, where the events, activities, and culture
went hand in hand with other aspects and interests of daily life. The current activist culture
also places high value on blending their lifestyle with day to day activities.
As noted in the previous section, the current options available to this demographic lack agility
and capital to respond to a widely changing culture. As these cultural elements become more
normalized, the spaces in which they take place will also begin to resemble their “vanilla”
counterparts.
KEY FINDINGS
18-30- KINKY 18-30-LGBTQ 18-30- 30-60, KINKY 30-60, LGBTQ 30-60-KINKY,
KINKY+ STRAIGHT
STRAIGHT

ANNUAL REVIEW | 7
PRINCIPLES FOR SUCCESS
PRIVATIZATION
In California, venues such as these have consistent ownership while
maintaining the flexibility for themed nights. For-profit operations have
financial incentives for inclusivity. Ownership and management should be
consolidated.
LOCAL SUCCESS WITH SIMILAR CONCEPTS
Bar XIII has been profitably run with many of these principles. Its business has
remained stable while the community-run venues have risen, fallen, and been
revived. While kink is an element of their model, the focus is not as heavy as is
planned here, and it is run on a smaller scale. However, they attract large crowds
in an area not known for its sexual freedom.
All-In Playhouse in Hagerstown, MD, has a multiple room, same ownership, etc
model and is also successful. While kink is less of a focus as swingers is, a survey
and interview with the owner indicated more connections were made between
customers than in BPH or Crucible. The multiple room design was a factor in this.
CUSTOMER SERVICE: CASINO STYLE
Borrowing from the Casino customer service strategy would additionally
increase attendance. The convergence of LGBTQIA+ and neurodivergent
individuals would respond best to paid, trained staff members taking time to
make them feel welcome and settling them in as customers.
A feeling of apprehension is common when attending something often
characterized and marketed as “freeing” or “liberating”. This business
approach will alleviate the worry of “missing out” or “not fitting in” that was
common among survey respondents.
AVAILABILITY & CHOICE
A venue open for play, food, and drinks all day, every day gives people
flexibility, while the current practice of only being open for events precludes
a daily stream of paying customers.

ANNUAL REVIEW | 8
ALL INCLUSIVE EXPERIENCE
A kinky coffee room, a bookstore, a bar, a restaurant, a stage.
Different playrooms for different interests. A low-stimulation lounge for people
with autism similar to Royal Carribean’s offerings. A wealth of activities for
customers to choose from, with a consistency of openness and self expression.

COMPETENT LEADERSHIP :
Installing executives with a track record of success alongside
passion about the subject matter.
MARKETING
Advertise spaces as opportunities to meet, grow, and develop
connection. Host nights geared towards making new connections
Use social media influencers to combat the hierarchal structure
and promote spaces. Across the board strategy with TikTok being
an ideal first step.
BEST INTERESTS OF THE VENUE
o Set up a firewall between venue leadership and
performers/prominent individuals. Breaches of fiduciary duty are
commonplace currently, and there should be no decision making
power by those with conflicts of interests or personal ambitions
running contrary to financial interests.
o Develop a contract based framework for performers and
influential individuals with
clear financial and
operational boundaries. o Bar XIII in Wilmington, Delaware
returned to high profitability by
According to key demographics, mixing BDSM, live shows, and
the main errors being made are a addressing the growing demand
for craft beer. Their for-profit
community focus vs a destination nature, random free drinks, and
focus. In successful locations, sales strategy encourages repeat
customers and the layout is
these venues are built from the
constructed to encourage
ground up as a night out. encounters/

[Cite your source here.]

ANNUAL REVIEW | 9
Incompetent leadership, lack of variety, lack of revenue sources and
conflicts of interest are the main forces driving the market gap. With
the coronavirus vaccines currently in distribution, and an expected
boom in nightlife, the opportune time to disrupt the market is now.

ANNUAL REVIEW | 10
LIFESTYLE DESTINATION: CONCEPTS
AND LAYOUT
A concourse/horizontal strip with food and beverage stands on the side, possibly adjacent to a stage area for
live performances
•Craft Beer/Local Food sales

Decorations appealing to crossover kink interests (dungeons and dragons, goth culture, science fiction, etc)

•Market research indicated "artistic" "sleek" "creative" design elements

Neurodivergent/autsim geared areas such as the ones prevalent on Royal Carribean ships, etc. Low lighting,
quiet, and stimulation
•These should be decorated in muted dark colors with accent plants, comfortable furniture etc

Small restaurant/longue separate for romantic couples or intimacy options with kink-themed wait staff

•or the option for polyamorous couples to have their third serve them

A room catering to asexual kinksters

• Huge market demand for this by many in the local scene.

Themed play rooms based on both fetish/kink type and aesthetic

• Gothic Dungeon
• Sci Fi Space ship
• Medical/Doctor area
• Office

Several discrete retail store rooms offering wide variety of toys merchandise at both ends of price range. Allow
options for all income levels

Content production area for interviews and lifestyle discussions

• Useful for marketing and eventual possible streaming service etc.

Design rooms and complex to be explored and navigated, with a main "hub" leading off into seperate paths,
possibly a mix of outdoor and indoor areas

Employee recruitment will be very easy, as many in this community value working in jobs that contribute to
their gender/sexual identity and culture

Hire private, trained security

ANNUAL REVIEW | 11
REVENUE STRATEGIES
COVER CHARGES: 15-25 ON WEEKDAYS, 30 ON
FRIDAY/WEEKENDS

OPEN BAR UPCHARGE OPTION MONTHLY

OFFERING LOCAL CRAFT BEER AND FOOD

MULTIPLEX DESIGN/FUNNELING STRATEGY

BOOKSTORE, TOY STORE, BRANDED

MERCHANDISE

LIVE MUSIC, LIVE ADULT TALENT

UPCHARGE FOR EQUIPPED, PRIVATE, THEMED

ROOMS

RENTAL FOR BACHELOR/BACHELORETTE PARTIES

TOY AND FETISH CLOTHING RENTAL AND

PURCHASE

GAMBLING/POKER NIGHTS WITH KINK ELEMENTS

( D o mina nts b et o n a ccess to sub mis sives, or p lay
b a sed b et s, etc )

PAIN TOLERANCE COMPETITIONS

ANNUAL REVIEW | 12
 MARKETING A DREAM: RESEARCH
BREAKDOWN
KEY POINTS FROM SURVEY RESPONDENTS:
o A place for sexual freedom
o Upscale Appearance
o More unsure where to get quality clothing vs quality toys
o Wide array of activities
o More options to meet new people

ADVERTISING STRATEGY:
Campaigns should focus on the following key points
o Every kink item you need/want can be bought or rented here
o Professional grade entertainment
o This place is designed to connect with people
o You can do a lot more than just play
o You can learn, enjoy yourself, and relax
o Staff are attentive and welcoming
o Attention to detail on the appearance of the venue
o Everyone belongs here
o This is a destination, not a community
o Safety is a priority

ANNUAL REVIEW | 13
Consider the PATHWAYS
following existing
clubs for an idea of
the layout, design,
FORWARD
and structure
(although not the
function)
o Seacrets GETTING THE SPACE
Resort
(Ocean City OPTION A: BUYOUT BPH OR CRUCIBLE
MD) The organizational structure lends itself to a clean
o High Tops buyout without the hassle of proxy wars or legal
Backstage Bar resistance.
& Grille Both spaces are sizable but would need considerable
o Power reconfiguration to accommodate an effective design in
Plant/Ram’s accordance with the stated principles. Their location
Head Live! surroundings, however, are both not ideal for upscale
clientele.

OPTION B: EXISTING
“MULTIPLEX” BUYOUT
Due to many shutdowns from COVID, there are many locations
whose style and layout lend themselves well to such a model.
Following proper research into local regulations, an upscale
urban or semi-urban environment would be an effective fit.

Privacy concerns and visual barriers are likely necessary for

outdoor spaces, and would require analysis on best
implementations.

OPTION C: CONSTRUCTION
With current state and federal incentives for jobs and business,
it may be financially feasible to manage construction of a new
venue. As was seen with the San Francisco Armory, even if the
initial business eventually fails, such a design and setting could
still generate interest upon rebrand/sale.

ANNUAL REVIEW | 14
ANNUAL REVIEW | 15