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ISSN 1392-0561. INFORMACIJOS MOKSLAI.

2016 76
DOI: https://doi.org/10.15388/Im.2016.76.10384

Factors influencing the implementation of business


intelligence among small and medium enterprises
in Lebanon
Georges Kfouri
Vilnius University, Faculty of Economics, PhD student
Vilniaus universiteto Ekonomikos fakulteto doktorantas
E-mail: georgeskf007@hotmail.com

Rimvydas Skyrius
Vilnius University, Faculty of Economics, Professor, Doctor
Vilniaus universiteto Ekonomikos fakulteto profesorius, daktaras
Saulėtekio al. 9 – II, LT-10222 Vilnius
E-mail: rimvydas.skyrius@ef.vu.lt

The goal of the study presented in this paper is to examine the factors that influence implementation of
business intelligence (BI) among small and medium enterprises (SMEs) in Lebanon. A survey involved 56
managers from the SMEs selected for the research. Consequently, interviews and questionnaires based
on the five point Likert scale were used to collect data for the primary research. A literature review has
enabled selection of critical success factors identified by previous researchers. Content analysis of the sur-
vey data was used to classify the data on BI implementation factors using the three broad perspectives:
organisational, processes, and technological perspective.
Keywords: SMEs, Business Intelligence, Critical Success factors

1. Introduction gies to improve efficiency, attain com-


petitive advantage and automate business
1.1 Background of the study
processes. A major problem associated with
Business intelligence is a technology based BI adoption, particularly for SMEs, is the
technique for analysing data and presenting potentially substantial investment required
actionable information to assist corporate during implementation.
executives in the decision making process. Small and medium-sized enterprises
More specifically, it describes the tech- take a large proportion of all enterprises in
nologies, applications, and processes for any economy. Given their number, it is no
gathering, storing, accessing and analys- surprise that they contribute significantly to
ing data to help users to make better deci- economic growth, employment creation as
sions (Davenport et al., 2010; Watson and well as innovation in a particular country
Wixom, 2007). Over time, organisations (Audretch and Keilbach, 2004). According
embraced business intelligence technolo- to Van Gils (2005), SMEs are major drivers

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of economic growth and development in an balisation, competition and the information
economy more so because they are found needs in an organisation has forced SMEs
in almost every sector in a country. The to consider the purchase of BI tools (Wong,
ever-growing complexities of the environ- 2005). These software applications do help
ment under which small and medium sized a small business compete with larger ones,
organisations operate impose various com- increase market share or provide insights
plications spanning social, environmental and patterns that otherwise cannot be seen
and technological aspects that significantly (Grabova et al., 2010). Olszak and Ziemba
constraint the success of SMEs (Rodrigues (2012) conducted a study on SME owners
et al., 2012). Amid these complexities, new and directors who gave their views that
demands and business opportunities arise. using technology to analyse large vol-
Thus, entrepreneurs must maintain high umes of data is equally critical for SMEs.
levels of innovativeness and adapt their The present study sought to examine key
business models to meet the dynamics of adoption factors of BI systems in order to
technology. develop a framework consisting of major
Adopting BI solution has become re- implementation issues that can boost the
ally important in today’s hyper-competitive adoption and implementation rates of BI
markets where organisations are seeking systems among SMEs in Lebanon. The
to become more efficient, agile and proac- approach used was to conduct interviews
tive in the decision-making processes. The with top managers of 10 companies in
necessity that has been created in the last Lebanon. Content analysis was conducted
few years about incorporating IT solutions on the data with the aim of discerning
for helping in the decision making process some of the major factors that affect the
and the usage of BI tools is recognised by implementation of BI systems.
most entrepreneurs.
According to Lönnqvist et al. (2006), the 1.2 Statement and significance
BI tools have a number of advantages for of the problem
businesses, with emphasis on the following: While new technologies have reduced the
increase the interaction between users, ease importance of economies of scale in many
the access to information, reduced cost, activities and enhanced the potential con-
versatility and flexibility in adapting to the tribution of small and medium enterprises,
reality of the company and is useful in the the productivity growth is not following
process of decision making. Also, Guarda this trend. SMEs have hard time dealing
et al. (2012) state that BI bridges unalike with such problems. Thus, enhancing their
systems and users that have to access in- competitiveness is crucial for their sur-
formation, providing a setting that enables vival, and implementation of BI systems
right to use information needed for daily may be considered as one of the drivers of
activities and by doing so this allows organ- competitive potential. However, the degree
isation to analyse business performance in of implementation of BI systems differs
various aspects. significantly between large corporations and
Although major organisations have led small enterprises around the world (Wong,
the way in introducing and implementing 2005). It is necessary to scope out some
BI solutions, the recent increase of glo- of the fundamental factors that curtail or

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encourage the extent of implementation of 2.1. Definition of terms
BI technologies in order to enable SMEs to
Small and medium sized enterprises.
compete favorably among themselves and
There is no universal definition of the small
with other large corporations within the
micro enterprises and definition varies from
same industry.
regions and between countries (Carter and
This research aims to answer the follow-
Jones-Evans, 2006). For the purpose of
ing question: What are the important factors
this study, a category of micro, small and
that determine the adoption of BI systems in
medium-sized enterprises (SMEs) is defined
small and medium sized enterprises? Suc-
by the following factors: those that employ
cessful implementation of BI systems can
fewer than 250 persons, whose annual
significantly affect market competitiveness
turnover does not exceed 50 million EUR,
in SMEs and provide a means to manage the
and whose annual balance sheet does not
information more efficiently.
total above 43 million EUR. Within this
The SME sector plays a crucial role in
category, small enterprises are defined as
economy: the European Union account for
enterprises that employ less than 50 per-
approximately 20,399,291 enterprises, of
sons and whose annual turnover does not
which 99,8% are SMEs (European Com-
exceed 10 million EUR. In addition, micro
mission, 2013). In this regard, the develop-
enterprises are those which employ less
ment of SME market is acknowledged as
than 10 people and whose annual turnover
one of the main targets of the governments
does not exceed 2 million EUR (European
around the world. As use of IT to support
Commission, 2005).
business intelligence activities is a recog-
In Lebanon, the SME sector consists
nised competitive business instrument, a
mainly of micro enterprises; about 90%
better exploration of information needs
have fewer than five employees, though
and BI implementation factors is needed in
these are not integrated into the main growth
this sector, evaluating important tradeoffs
sectors through forms of sub-contracting
between required functionality and accept-
and despite several initiatives and some
able implementation costs.
funding, much remain to be done to trans-
form the SME sector into the engine for
2. Review of existing research economic development in Lebanon. Over
This paragraph focuses on examining the years, the country has gradually devel-
literature on the subject matter of the cur- oped a vibrant entrepreneurial environment
rent study. First, we look at the definitions and a strong foundation of SMEs which
of some of the terms used in the present contributed positively to its open economy.
study. Then, the concepts will be looked The nation has performed significantly
at separately regarding factors that influ- well in coming up with an entrepreneurial
ence implementation of BI in SMEs. The friendly ecosystem for business individuals
overview of published sources on the key and SMEs. It is important to note here the
concepts sets the key data collection re- difference between an European SME and a
quirements for the primary research to be Lebanese SME, which is mainly associated
conducted, and forms part of the emergent with size in terms of number of employees
research design process. and turn-over leading to the adoption of

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the term MSE (Micro) instead of SME in understand, invent, and learn so that organ-
most reports. isational knowledge can increase, provide
A Census conducted by the Central information for the decision-making pro-
Administration of Statistics (CAS) in 2006 cess, enable effective actions, and support
showed that there was at that date 199,450 establishing and achieving business goals.
economic units (enterprises). However, Fundamentally, BI means to have access to
there were only 377 units (or 0.2% of the right information at the right time, in order
total number of units) with more than 100 to make the right decision. Understanding
employees, while 175,786 units (88% of the the data that is generated through the day-
total) had less than five employees. An ad- to-day business of a company plays a major
ditional 10,687 units (5% only of the total) role of the business strategy for creating
had between 5 and 10 employees. Other competitive SMEs.
enterprises representing only 3% of the total Business intelligence systems are dy-
had between 10 and 100 employees. In ad- namic, and their roles in an organisation
dition, the census showed that 61% of the have been changing over time. Initially, BI
units had less than 100 square meters sur- systems were simple, static and analytical
face and only 14% had a surface larger than programs that were used to handle specific
200 sq. m. In terms of sectorial breakdown, functions in an organisation. Today, they
64% of enterprises were active in the trade have evolved into solutions that can be
and service sectors, 12% in industry, 10% utilised for strategic planning, operations
in agriculture and 7% in the tourist sector. management, tracking the profitability of
On the innovation and technology front, the organisational brands as well as the manage-
SMEs sector is seen to lag behind, mainly ment of customer relationships (Negash and
because of the country’s inability to tap into Gray, 2008). According to Sauter (2010),
its innovative capacity (UNDP 2011). BI systems are not only a category of tech-
nologies but are determinants of a different
2.2. Business Intelligence (BI) organisational management technique that
Systems spans new techniques of data collection,
The term “Business Intelligence” is fre- storage, processing to analysis and utilisa-
quently used to describe the technologies, tion of the resultant information.
applications, and processes for gathering, A typical Business Intelligence system
storing, accessing and analysing data to help has the following components:
users to make better decisions (Davenport et 1) On-line analytical processing which
al., 2010; Wixom and Watson, 2007). These refers to the way end users navigate
systems refer to decision making, informa- through data along various dimensions.
tion analysis and knowledge management. 2) Advance analytics for analysing data
According to Azvine et al. (2006), BI is all using statistical and other quantitative
about the capture, access, understanding and techniques to predict and show patterns.
the analysis of raw data into information/ 3) Data warehouse which handles integra-
knowledge in order to improve business. tion of numerous organisation records
Wells (2008) recognises BI as the capability for aggregation and query tasks.
of an organisation to explain, plan, predict 4) Real-time (BI) functions for real-time
and solve problems, think more abstractly, analysis and distribution of information.

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Over the past decade, the construct The implementation of a BI system is
of BI has been understood much more not a standard application-based IT project,
generally to imply aggregating aspects of which has drawn attention of many CSF
various components of decision support studies. Consequently, Yeoh and Koronios
framework (Baars et al., 2008) and gener- (Yeoh, Koronios 2010) went on to propose a
ating detailed information which is critical framework that encompasses organisational
for decision making (Negash, 2004). Thus, factors as well as those based on process
many definitions of BI systems focus on and technology. Put together, all these fac-
the capability of an organisation to bolster tors determine overall business orientation
business efficiency and to attain strategic which in turn leads to implementation suc-
organisational goals. cess and business benefits. Figure No. 1
below illustrates critical success factors in
2.3 Critical Success Factors business intelligence.
T h e o rg a n i s a t i o n a l d i m e n s i o n .
for BI systems
This dimension requires a great sense of
Critical Success Factors (CSFs) embody commitment both by the management of
a set of factors where the accomplishment an organisation and sponsors of a project.
of positive results will guarantee a viable According to Yeoh and Koronios, the BI
position for the individual, sector or organ- initiative must be designed to uncover
isation (Vodapalli, 2009). In regard to BI, numerous issues that are universal in the
these factors can be categorised as either entire organisation and must therefore be
organisational, process or technological. positioned under the authority of senior

Figure No. 1. The Model of BI Success (Yeoh, Koronios 2010)

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managers. In addition, the authors argue success of BI systems. These factors are
that there should be a clear vision and well called CSFs and these help in the alignment
established business case. of the organisation with the BI solution.
The process dimension. This di- The critical success factors impacting
mension of process management requires the implementation of BI tools have attract-
change management strategies that are ed the attention of a number of researchers
centered on the users. The authors suggest (Eckerson, 2005; Yeoh and Koronios, 2010;
that this can be achieved through formal Olszak and Ziemba, 2012). CSFs could be
participation of the users in order to achieve considered as a set of tasks that should be
user-driven iterative approach to changing addressed in order to ensure BI systems suc-
requirements. cess (Olszak and Ziemba, 2012). However,
The technological dimension. Un- some of the results might not be adequate
der this approach, the authors state that BI for the special case of SMEs (Hwang et
systems should be more scalable and based al., 2004; Scholz et al., 2010). The imple-
on a flexible technical framework in order mentation of BI tools is not the same as the
to allow for system expansion whenever implementation of other IT systems. That
there is need for expansion. Moreover, data is, implementing BI systems is not a simple
quality and integrity issues must be sustain- activity of just buying the application/tool;
able in order to make it possible to conduct rather, it is a complex activity and requires
cross-functional and cross-departmental an appropriate infrastructure and a certain
use of data. amount of resources utilised over a long
The use of CSFs is important in the im- period of time (Yeoh and Koronios, 2010).
plementation of BI systems as these factors The identification of CSFs is important in
determine whether business objectives are the process of IT implementation and man-
met and why these should be met. Follow- agement, especially in the case of Business
ing Leidecker and Bruno (1987), the CSFs Intelligence. By ensuring that some particu-
are responsible for the properties that can lar events occur that affect the success of the
influence the success of an enterprise that project and by minimising negative impacts,
is creating its position in a specific industry, this contributes to the success of the project.
supposed that the variables and properties The knowledge of the CSFs is important in
of such an industry are preserved, sustained planning activities and events as to achieve
or managed. Also, the use of CSFs can help the objective/goal. Several definitions of
the identification of characteristics and the CSFs are presented in Table No. 1.
resources that should be at the disposal of The topic of success factors of Business
a project team to focus on primary matters Intelligence in the literature is not only
(Greene and Loughridge, 1996). According confined to the above frameworks. Em-
to Rockart (1979), “Critical success factors pirical studies published in articles as well
are the few key areas where things must go as books are targeted at practitioners that
right for the business to flourish. As a result, treat success factors individually without
the critical success factors are areas of activ- organising them, limiting themselves to
ity that should receive constant and careful classifying such factors into categories or
attention from management”. Essentially, simply enumerating them. These factors are
there is a set of factors that influence the identified as managerial issues, changing

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Table No. 1. Summary of literature on the CSF of business intelligence
Author Factors
Chen et al. (2000) User satisfaction
Sammon and Finnegan (2000) Business driven approach, management support,
adequate reserve as well as budgetary and ability
into existing systems, data worth, supple enter-
prise model, the integration of a data warehouse
Yeoh and Koronios (2010) Management support, clear vision and business
case, Business champion, balanced team, Iterati-
ve development approach, data quality
Watson and Wixom (2001) Data quality, system quality, management
support, adequate resources, user participation
and a skilled project team
Watson and Haley (1998) Management support, adequate resources, chan-
ge of management, metadata management

requirements and objectives, organisation portant factors which were known to guar-
and staffing, team issues, project planning antee success of a data warehouse. In their
and scheduling, data quality and security findings, they established that these factors
among others. were the following: adopting a business
A study conducted by Watson and Haley driven approach, board support, adequate
(1998) sought to outline critical success fac- human and financial resources, high data
tors that were uniform in among organisa- quality, an adjustable enterprise model and
tions. Their approach involved conduction data stewardship as well as the availability
a survey of 111 organisations that were of any automatic data extraction technology.
known to make use of data warehouse and In a survey, conducted on 11 organisations,
related Business Intelligence technologies. Watson and Wixom (2001) established that
In their findings, they established that suc- quality in organisational data and its system
cess factors included management support, were the most critical success factors for
adequate resources, change management any BI system. They further observed that
and data management techniques. In addi- the quality of a system was constrained by
tion, they opined that quick implementation, management support, available resources
the ability to adjust business requirements, and participation of the end users and the
useful information and ease of navigating level of skills demonstrated by the project
were necessary in the implementation of a team.
good data warehouse strategy. The variables used in a study by Shin
In another related study, a survey of 42 (2003) are system throughput, ease of use,
BI system users conducted and observed ability to locate data, access authorisation,
that the satisfaction demonstrated by system and data quality. The variables were further
users played an important role in the overall subdivided into currency, level of detail,
success of a data warehouse (Chen et al., accuracy and consistency. The data was
2000). Sammon and Finnegen (2000) used gathered from a single large US enterprise,
a case study approach to come up with im- based on a single project, therefore even the

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author agrees that his study can be treated Limitations of the study
as a case study (Shin, 2003, p. 157), finding
Since this study is limited to a 10 SMEs in
that 70% of end user satisfaction could be
the country, findings should be generalised
explained by the independent variables that
with caution to other SMEs. Generalizing
were measured.
the findings that will be generated by the
The study conducted in Current Prac-
study to other sectors in other areas should
tices in Data Warehousing (Watson, An-
be done with caution due to variance in
nino, Wixom, Avery, & Rutherford, 2001) manager’s perception and financial status
concentrated on some of the factors influ- of a company. In addition, the subject of
encing data warehousing projects success. BI in SMEs restricted the sampling from
Survey respondents were asked to provide the beginning, as not all SMEs do use BI
answers to questions about who sponsored systems, and some of them are not aware
the data warehouse, which organisation of the benefits of its use.
unit was the driving force behind the Another limitation was the geographi-
initiative, about solution architecture and cal restriction, since interview results
end users, about implementation costs, op- originated from organizations in Lebanon;
erational costs, solution approval process, therefore, the interviews only reflect a lo-
after implementation assessment and the cal approach towards BI. The scope of the
realisation of expected benefits as well as study should be enlarged and more research
the expectations. To describe success, two on other countries should be deployed. As
questions were used, one about ROI and the well, further research is required to test the
other about the perceived successfulness of practical validity of the framework in the
implementation. process of BI implementation.
The authors decided to concentrate on
the three dimensions presented by Yeoh Data analysis
and Coronios, each being assigned a set
of questions that, to the authors’ opinion, The 10 organisations from which the sample
best describe the attitudes of business us- of managers had been selected were SMEs
ers towards the implementation and use of that had developed and operated BI tech-
BI systems. nologies in their respective markets, as they
are well informed with the dynamics of the
SMEs sector and how their market gener-
3. Research findings
ally operates. In total, 56 managers were
The focus of the current study was to questioned. The sample interview questions
examine the factors that influence imple- used in the interviews centered on BI system
mentation and adoption of or BI systems implementation. A set of the questions has
among SMEs in Lebanon. To do this, the been aimed at the presence and use of BI
researchers presented structured question- tools in assorted information systems used in
naires to 56 managers of 10 different SME- surveyed SMEs. Table No.  2 below provides
type companies, using a 5-point Likert scale a summary of specific BI tools implemented
in questions on BI implementation factors. within the information systems in use.
The purpose of the survey questions was to The sorted graph of the sum of points
specific responses concerning BI systems from Table No. 2 for each of the BI tools in
in general. use is presented in Figure No. 2.

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Table No. 2. Information Systems and Business Intelligence Tools
Business intelligence tools in use
Information
Dimens. Bench General Data Text Ext.
systems Reporting Graphing BPM Other
queries Marking Analytics Mining Mining search
ERP 12 9 3 20 3 6 3 11 8 7
Operations
management 3 21 3 9 6 9 10 4 3 15
system
Accounting
7 18 2 16 5 9 12 3 2 8
systems
Supply chain
management 19 9 3 13 8 5 3 6 5 11
systems
Inventory
management 12 15 3 12 11 7 10 3 3 6
systems
CRM 20 7 3 19 3 8 4 9 6 7
Personnel
Management 6 11 3 23 3 3 5 6 17 4
Systems
Sales and
distribution
5 19 3 16 3 5 14 7 4 11
management
systems
Project
management 3 15 4 21 14 3 4 5 3 7
systems
Other 4 23 4 19 5 5 10 3 4 4
Sum 91 147 31 168 61 60 75 57 55 80

Generally, as the responses indicate, In the next phase, the interviewees were
every information system in the surveyed asked to rank the selected factors of each
organisations uses tools or techniques of dimension (Organisational, Processes, and
business intelligence including data ana- Technology), according to their importance
lytics, data mining and text mining among for BI implementation. The semi-structured
others. The specific BI components are interview approach assisted in the identifi-
listed horizontally at the top of the table. cation and discussion on the implementa-
The most frequently used tools are the busi- tion. Table No. 3 presents a summary of
ness process modeling (BPM) analysis and data on the responses to the factors of BI
reporting, while graphing and text mining implementation, and assigns certain di-
are the least used tools. The frequent use of mensions (O – organisational, P – Process,
reporting explains itself, while the popular- T – Technology) to the mentioned factors.
ity of BPM is influenced by its growing The following tables Nos. 4-6 present the
use as a primary instrument for developing data on number of responses supporting
and upgrading management information the more prominent factors for each dimen-
systems of any kind. sion. To ensure the internal consistency of

104
Figure No. 2. The most frequently used BI tools

Table No. 3. Responses for BI implementation factors


Strongly Strongly
BI implementation factors Dimension Oppose Neutral Propose
oppose propose
Very few staff (mainly from the IT de-
partment ) have knowledge on business O 1 5 12 22 16
intelligence
The BI system requires special analytical
P 4 5 10 19 18
skills
The BI system has enabled me to learn
O 13 6 12 16 9
about the business environment
Employees quickly adapted to the use of
P 2 19 8 18 9
business intelligence information
I am content with the BI system skills
O 11 8 13 13 11
acquisition that my organisation offers
Presence of business intelligence
information in my firm will help me to O 7 12 13 15 9
remain competitive
The expression “HIGH QUALITY” well
illustrates this new service of BI in the O 9 10 13 12 12
organisation
In my organisation, there is a quick
P 7 13 12 14 10
adaptation to the use of BI
Do BI tools well assist the works in
T 9 11 12 14 10
meeting their goals?
Have the employees responded quickly
to the need of business intelligence P 8 15 7 19 7
information in the firm?
Is the business intelligence applied well
O 5 16 11 10 14
in your firm?
Do you trust the BI tools much? T 5 17 9 14 11

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Strongly Strongly
BI implementation factors Dimension Oppose Neutral Propose
oppose propose
With the new strategy of business
intelligence in place, I get excited about
working as I am convinced that my firm O 7 13 14 9 13
is enjoying competition over the rival
firms
BI has helped you achieve your em-
ployee work with other employees and
O 12 10 10 19 5
create the intelligence culture in the
company?
Do your employees pay much attention
O 7 15 10 14 10
to business intelligence information?
The BI tools have made my work easier
T 14 7 13 12 10
that the day go by without me noticing
Does the phrase “INNOVATIVE” des-
cribe well the planned implementation
P 7 15 11 11 12
of business intelligence information in
your firm?
Do you use the BI service frequently? O 4 19 12 10 11
My firm retains the traditional IT system
T 21 8 13 11 3
of information reporting and data storage

survey questions, Cronbach’s alpha has the sum of counts for “oppose” and “strong-
been estimated for questions using Likert ly oppose”) of BI implementation factors
scale at the value of 0.993, deeming in- belonging to this dimension. In authors’
ternal consistency of survey questions as opinion, this allows a clearer picture of the
excellent. dominating factors.
One can easily understand that BI man-
The Organisation Dimension agers view “Limited number of staff (mostly
from the IT department) have knowledge on
Table No. 4 shows the difference between business intelligence” as the most important
opinions on both ends of the 5 point Likert in the Organisation Dimension to achieve
scale (the difference between sum of counts a successful BI implementation, with the
for “propose” and “strongly propose” and sum difference of 32, giving importance

Table No. 4. The organisation dimension factors


Sum difference [(propose +strongly propose)
Factor
–(oppose + strongly oppose)]
Very few staff (mostly from the IT department) have knowl-
32
edge on business intelligence
The BI system has enabled me to learn about the business
6
environment
I am content with the BI system skills acquisition that my
5
organization offers
Presence of business intelligence information in my firm will
5
help me to remain competitive

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to low awareness of BI, as well as the im- the awareness of the employees of the com-
portant role of professional support for BI petitive potential that the use of BI is creating.
users. This indicates an attitude that BI is
considered mainly an IT function, executed The Process Dimension
by IT personnel.
In order to analyse the degree of importance
The other factors in this dimension have
of the different implementation factors pres-
a less expressed grade of support, indicat-
ent on the Process Dimension, the respon-
ing moderate growth of BI understanding
dents were asked to rank the implementa-
in surveyed organisations.
tion factors identified from literature; the
The BI system has enabled me to
results are presented in Table No. 5. From
learn about the business environ-
this we can infer that “BI systems require
ment – the interview outcome has shown
special analytical skills” is clearly identified
that significant number of managers con-
as the most important implementation fac-
sidered the ability of BI to produce deeper
tor, with sum difference of 28; followed by
insights into the business environment as
time required for the employees to adjust
important.
individually, and organisation-wide speed
I am content with the BI system
of adaptation to BI.
skills acquisition that my organisa-
tion offers – the respondents saw this as
the next important organisational factor in
The Technology Dimension
the implementation of a BI system, reflect- Factors attributed to the technology dimen-
ing the existence of favorable conditions for sion and their corresponding values of sum
employees to upgrade their BI skills. difference are presented in Table No. 6.
Presence of business intelligence It should be noted that the ratings of
information in my firm will help me to technology-related factors are significantly
remain competitive – this factor reflects lower than those of the organisational or

Table No. 5. The process dimension factors


Sum difference [(propose +strongly propose) –
Factor
(oppose + strongly oppose)]
BI systems require special analytical skills 28
Time taken by employees to adjust 6
In my organisation, there is a quick adaptation to
4
the use of BI

Table No. 6. The technology dimension factors


Sum difference [(propose +strongly propose) –
Factor
(oppose + strongly oppose)]
Do BI tools well assist the works in meeting their
4
goals?
Do you trust the BI tools much? 3
The BI tools have made my work easier that the
1
day go by without me noticing

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process factors; this stresses the importance process measures leading to development
of the latter as compared to the technology of intelligence culture providing necessary
issues. Although the use of BI technology flexibility and resilience to cope with future
elements is commonplace, as indicated by changes in information activities. In gen-
the data in Table No. 2, the organisational eral, the research has shown contradictions
and process factors are assigned prime between technology advances and lack of
importance for a successful implementa- organisational framework or guidelines for
tion of a BI. BI implementation.

4. Conclusions and recommen- 4.2 Recommendations


dations for further research
4.1 Conclusions Further research on this topic should
validate or extend different aspects of the
The most important factors along the se- framework. In the interviews conducted, the
lected 3 dimensions for BI implementation interviewed experts have suggested the in-
in SMEs, as the research has shown, belong clusion of system quality and an addition of
to the organisational and process dimen- the Infrastructure Performance dimension.
sions. For organisational dimension, the Regarding the often substantial invest-
most important issues are BI awareness, ment required to implement BI approaches,
encompassing the existence and use of a viable alternative for SMEs could be
BI-specific approaches and tools, as well to adopt cloud computing solutions that
as awareness of the potential benefits and enable organisations to strengthen their
competitive advantage that is conditioned systems and information technologies on a
by BI use. For process dimension that re- pay-per-use basis, providing access to the
flects the transition issues in BI adoption, state-of-the-art BI technologies at reason-
the development of user BI skills is of key able pricing. As cloud-based BI is still in an
importance for BI implementation, together early phase, and the implications inherent to
with rapid practical testing of those skills the adoption of this technology are not well
and organisation-wide BI adoption effort. studied and explained, further research on
The technology dimension provides techni- this topic is suggested in a period of several
cal preconditions for BI adoption success, years for the better understanding of the
and advanced BI technology should be issues of cloud-based BI implementation
supplemented by a set of organisational and and acceptance.

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VEIKSNIAI, DARANTYS ĮTAKĄ VERSLO ANALITIKOS DIEGIMUI SMULKIOSE


IR VIDUTINĖSE LIBANO ĮMONĖSE
Georges Kfouri, Rimvydas Skyrius
Santrauka

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