Mojo New Asian Fusion Café

Isla Vista, California

https://www.mojocafes.com/
General@MojoCafes.com

Mojo New Asian Fusion Café Celebrates 8th Anniversary of K-pop

Sensation BTS

Popular Isla Vista Café joins in on the 8th anniversary celebration with a BTS fan-gathering
event

Photo courtesy of @mojocafes on Instagram

ISLA VISTA, CALIF. - June 12, 2021 - With the 8th anniversary of K-pop phenomenon BTS
approaching on June 13th, Mojo New Asian Fusion Café announced a fan-gathering event in
honor of the occasion. Attendees will celebrate with free photo booth images, celebratory cup
sleeves with a purchase from the shop, and fan-made merchandise at small business vendor
booths. This event will be Mojo New Asian Fusion Café’s biggest event to date.

The café was founded by a UCSB alumni, Boxi Wang, who recognized the lack of restaurants in
the area that provided fast and casual Asian food. Wang said, “We trust BTS’ fans, so we are
expecting a good outcome. This is also a great opportunity for us to embrace our Asian culture,

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which is what our business is all about”. This event would be a practice of an Asian fan culture
tradition known as “cup sleeve events” that originated in South Korea in which fans collaborate
with cafés, boba shops, and even bakeries to use the business as a venue for a gathering to
celebrate milestones of their favorite celebrities.

Mojo New Asian Fusion Café’s goal is to emphasize the importance of culture and aim to bring
fast casual Asian cuisine to its community. Since the shop’s customers mainly consist of students
of the University of California, Santa Barbara, which has an Asian demographic of around 20%,
it is essential for these students to be able to feel culturally included, even through food.

The event will be held a day prior to the actual anniversary date for 5 hours starting at 2:00 pm
until 7:00 pm. Special deals like a buy 2 drinks and get 1 food item free will be available for
purchase. Everyone is welcome to attend, but due to an expected high volume of attendees, a line
will begin to form at 1:30 pm.

About Mojo New Asian Fusion Café

Mojo New Asian Fusion Café is a food joint based in Isla Vista, California, and has recently
expanded to a second location in Hollywood, Los Angeles, California. Focusing on their original
location in Isla Vista, this small business strives to provide accessible and affordable boba drinks
and Asian food for their local community, which mainly consists of UCSB’s college students. To
learn more about the Mojo Asian Fusion Café, visit https://www.mojocafes.com/.

Press Contact
Amanda See
PR Director
Mojo New Asian Fusion Café
amandasee@ucsb.edu

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 Potential Contacts
Max Abrams
news@dailynexus.com
The Daily Nexus
Max is the Lead News Editor for The Daily Nexus, which is the University of California, Santa
Barbara’s campus student-run newspaper. The paper covers events and news from the
surrounding community, including Isla Vista, so doing a publication on a local business like
Mojo New Asian Fusion Café would be appropriate.

Alex Wishowski
islavista@bottomlineucsb.com
The Bottom Line
Alex is the Isla Vista Beat reporter for The Bottom Line, which is another student-run newspaper
of UCSB. Alex focuses on news in Isla Vista, and Mojo New Asian Fusion Café is a local
business in Isla Vista, so she would be an appropriate contact.

Jade Martinez-Pogue
jmartinez-pogue@noozhawk.com
Noozhawk
Jade is a staff writer for Noozhawk, which is an online newspaper that serves as one of the main
news sources for the Santa Barbara area. Jade is a UCSB alumni and she worked for The Bottom
Line as a national beat reporter on the editorial board for 2 years. Her experience as a student at
UCSB and as a student journalist is relevant to consider.