ASSIGNMENT 3

Submission Date: 31.3.2020

INTRODUCTION TO MARKETING ESSENTIALS

Q1. What is product mix? Explain levels of product, product line and product depth in detail.

Q2. What is a brand? Explain in detail the branding strategy decisions

Q3. What are the basic concepts in pricing? Explain the process of price setting.

Q4. What are the functions of distribution channels? Explain in detail – sales promotion,
personal selling, public relations and publicity.

HUMAN RESOURCE MANAGEMENT

Attempt any 5 questions for 10 marks each

1. What do you mean by employee benefits? Explain the significance of employee benefits?

2. Explain the relevance of business ethics. Elucidate the relationship between morality,
ethics and ethical theory.

3. Define Stress. What are the sources of workplace stress and how can they be managed?

4. Explain the factors effecting workplace health. How Organizational culture does
Influences health of an employee?

5. What do you understand by terms Union, Collective Bargaining and Strikes? Why does
Employees join Unions and how does it affect HRM?

6. Define international HRM. Explain the influence of EPRG framework on HRM activities
in global environment.

7. Briefly explain the International HR information system.

8. What are the various problems and challenges faced in global HRM?

9. What do you mean by strategic HRM? Write a brief note on various strategic theories of
HRM.

10. Explain in detail various components of multilevel model of strategic HRM.

11. Write short note on:

  Result based approach to HRM
 Sustainable HRM

12. Explain in detail various types of score cards.

FUNDAMENTALS OF FINANCIAL MANAGEMENT

Attempt any 2 questions for 10 marks each

Q1. Write short note on : a) Capital Rationing

b) IRR vs NPV

Q2. What do you mean by capital Budgeting. What are different discounting techniques?

Q3. What do you mean by optimum dividend policy? Explain.

Q4. Write short note :

a) Walter’s Approach to dividend policy

b) Gordon’s Approach to relevance of dividend decision.

Q5 Write a short not on “underwriting as one of the financial service “.