Professional Documents
Culture Documents
Female
of cinema-going was on the rise, that Mills
& Boon began to focus entirely on the
publication of romantic novels. Knowing that
their target audience preferred escapism,
Readership
romance and spectacle in cinemas, they
drew their readers in with covers featuring
male heroes who looked a little like the most
popular film stars of the time. This continues
right up to the current day.
ESCAPIST FANTASIES
Gothic Tropes
Mills & Boon romances repeatedly use ‘Silence! You go too far! Do
similar tropes to ensure the heroine is in a you goad me because I refuse
position to need that ‘rescue’ by the hero,
thus facilitating the romance. to join you in the gutter? Be
careful that I do not teach
My favourite author for Harlequin Mills & you the real meaning of
Boon, Penny Jordan, repeatedly uses these
degradation?’’
RESCUE ME! gothic tropes to render her heroines helpless
and alone and at the mercy of the hero. (Chapter 3)
Literature
Fletcher, Loraine, “Introduction” in Celestina,
This is Charlotte Turner Smith (1749-1806). Charlotte Smith, ed. by Loraine Fletcher (Plymouth:
She wrote ten romances. As Loraine Broadview Press, 2004), p. 44
Fletcher observes,
of protest!
Harlequin Mills & Boon authors also use
their romantic fiction as forums to discuss
contemporary concerns and, in some cases, as
a literature of protest. Consider the following...
Time Fuse from 1985. In this one, the Piers decimates her in the court room, using Piers clearly isn’t any better than the rapist
heroine, Selina is the illegitimate daughter the girl’s history of sexual activity as his ‘She didn’t want to; she he was defending, and I couldn’t help but
of a well to do QC who does not know defence. He labels the victim as promiscuous wonder if Jordan had done this on purpose.
she exists. When Selina’s mother dies, and the accused gets away with it. wanted to resist the force of Has she consciously made the darkly
Selina is raised in foster care and despite his contemptuous anger and forbidding hero her readers demand just
having ambitions of her own to qualify as a It’s probably a sad fact of life that a lot of withstand it, but his strength one step away from a perpetrator of violent
barrister, she just can’t afford it and admits rape cases were handled in this way during crime? The hero in this book treads a fine
that it’s not a pathway open for children the ‘80s. It probably accounts for the reason
was the greater, his threat line between what is acceptable and what
brought up in care. Not in 1985 anyway. why so many women were reluctant to take to pick her up and carry her is not. It makes for an interesting read as it
their cases to court in the first place. forcing her to accede to his opens questions (and not necessarily ones
Instead, she gets a job as a secretary working demand. When he eventually which can be easily answered) about why
for her father, the QC and his nephew, Piers. Selina is understandably very angry with Jordan would make him so objectionable..
Piers (as is the reader) and demands to stopped outside the room she
However, there’s a bit more to this novel know why he did this. His excuse: he knew knew to be his she panicked, It’s a matter which really intrigued me.
than your usual romance. It’s interesting to that the alleged perpetrator was innocent. fighting against him with all It wasn’t just the question of why Selina
note that the one legal case Selina watches can’t qualify as a barrister just because she
Piers work as the barrister for the defence is Now this may be, but there’s a big question over
her strength, gasping with was a child raised in care (which rankled
a rape one. this strand to the storyline in the text, which pain as he shouldered open enough), but the treatment of rape victims
relates to the “hero”’s morals. Just a few pages the door and pulled her inside in the book is really problematic. Rape is
A fragile-looking fifteen year old girl with a later, we reach the stage in the text where Piers with little regard for the always a sensitive issue and needs careful
swollen belly is alleging rape against a family attempts to force himself upon Selina: handling and the fact that this is a book
friend of her parents. bruises he was inflicting on which is being written for a primarily female
her tender skin.’ readership renders it even more challenging
as it is handled in this text.
(p. 130)
Part of me was thinking that perhaps what
Jordan was attempting to achieve was a
didactic function – many romantic novels
attempt to instruct their readers how to
live their lives properly – and Jordan is not
exempt from this.
Moving with
of their next romance. For example, their According to the company, Courtney is ‘a
‘man of the year’ competition to feature on modern-day hero who is fun, authentic and
the cover of their Valentine’s Day special. romantic’. He embodies the fact that even
This year it was won by Courtney Hayles. in today’s society, the ideal of the romantic
the times
hero is not dead.
By using this competition, with a high
profile panel of celebrity judges, plus a Courtney, Mills & Boon informs, ‘works hard
facebook marketing campaign to engage and dreams big, believing with determination
social media in the voting process, this and motivation anything is possible.’
illustrates just one of the contemporary
marketing strategies the company uses to
MODERN-DAY HERO reach out and engage with readers.
Here’s something else about Mills & Boons the romance bit really well, but just can’t
which I find really fascinating. They find ever seem to commit. He doesn’t do the
time in their romances to gently mock the inevitable rows which follow.
genre they’re writing within.
Which is ironic because, of course, Mills
Russian Formalist critic Viktor Shklovsky & Boon novels are all about the romance.
coined the term ‘defamiliarisation’. He used The action stops as soon as the hero and
this to describe the capacity of art to invest heroine achieve their romantic resolution;
the familiar with strangeness and thereby and so these novels themselves never
enhance perception. talk about the compromise, and the rows
that most married couples will inevitably
‘Defamiliarisation’ is not simply a question of encounter, if the story was to be continued.
perception; it is the essence of literariness.
Authors who ‘bare the device’ in literature and This makes the novel a wonderful example of
expose literature’s artificiality, defamiliarise its ‘baring the device’. The action and characters
tropes and render it into ‘true art’. in the novel become entirely representative of
what a Mills & Boon novel is.
Mills & Boons do this repeatedly in their
novels. From the classic novels of Penny Thus the actual book, comes to represent
Jordan right up to the current time. the whole ethos of the company. It’s a
stroke of genius.
In Carole Marinelli’s 2014 Surgeon in a Tux,
for example, the hero admits that he does
These have been just a few of the reasons why I BIBLIOGRAPHY
love reading Harlequin Mills & Boon romances and
why I think they’re not the trash that literary critics Andrew, Sylvia, Miss Winbolt and the Fortune Jordan, Penny, Mistaken Adversary (Richmond,
would have us believe. Hunter (Richmond, Surrey: Harlequin Mills &
Boon Limited, 2008)
Surrey: Harlequin Mills & Boon Limited, 1992)
tracing their origins in classic romances to Ashton, Elizabeth, ‘Parisian Adventure’ in The
Jordan, Penny, Past Loving (Richmond, Surrey:
Harlequin Mills & Boon Limited, 1992)
analysing what these novelists are striving to Art of Romance: Mills and Boon and Harlequin
convey in their fictions, there’s always something Cover Designs, ed. by Joanna Bowring & Margaret Jordan, Penny, The Reluctant Surrender,
O’Brien (Munich, Berlin, London & New York: (Richmond, Surrey: Harlequin Mills & Boon, 2010)
new to learn from reading this type of romance. Prestel Publishing Limited, 2008)
Jordan, Penny, Time Fuse (Richmond, Surrey:
Ashton, Elizabeth, The Rekindled Flame Harlequin Mills & Boon Limited, 1982)
(Richmond, Surrey: Harlequin Mills & Boon
Limited, 1980) Marton, Sandra, The Garden of Eden (Richond,
Surrey: Harlequin Mills & Boon Limited, 1990)
Asquith, Nan, ‘The Garden of Persephone’ in The
Art of Romance: Mills and Boon and Harlequin Nicholls, Mary, Talk of the Ton (Richmond, Surrey:
Cover Designs, ed. by Joanna Bowring & Margaret Harlequin Mills & Boon Limited, 2006)
O’Brien (Munich, Berlin, London & New York:
Prestel Publishing Limited, 2008) Radcliffe, Ann, The Mysteries of Udolpho (Oxford
& New York: Oxford University Press, 1980)
Austen, Jane, Pride and Prejudice (London:
Richard Bentley, 1833) Richardson, Tim, ‘The Landscapes and Gardens
of the English Country House’ in The English
Britt, Katrina, The Emerald Garden (Richmond, Country House from the Archives of Country Life,
Surrey: Harlequin Mills & Boon Limited, 1976) Ed. Mary Miers (New York: Rizzoli International
Publications Inc., 2009), pp. 370-80
Burchell, Mary ‘Choose the One You’ll Marry’
in The Art of Romance: Mills and Boon and Shaw, Chantelle, Behind the Castello Doors
Harlequin Cover Designs, ed. by Joanna Bowring (Richmond, Surrey: Harlequin Mills & Boon
& Margaret O’Brien (Munich, Berlin, London & Limited, 2012)
New York: Prestel Publishing Limited, 2008)
Vivanco, Laura, ‘Feminism and Early Twenty-First
Burghley, Rose, The Garden of Don Jose Century Harlequin Mills and Boon Romances’ in
(Richmond, Surrey: Harlequin Mills & Boon The Journal of Popular Culture, 45.5 (2012), pp.
Limited, 1964) 1060-1084
Burrows, Annie, My Lady Innocent (Richmond, Vivanco, Laura, For Love and Money (Penrith:
Surrey: Harlequin Mills & Boon Limited, 2007) Humanities e-books, 2011)
Fletcher, Loraine, ‘Introduction’ in Celestina, Winspear, Violet, ‘Blue Jasmine’ in The Art of
Val Derbyshire is a WRoCAH supported AHRC Charlotte Smith, ed. by Loraine Fletcher Romance: Mills and Boon and Harlequin Cover
Competition student researching the works (Plymouth: Broadview Press, 2004), p. 44 Designs, ed. by Joanna Bowring & Margaret
of Charlotte Turner Smith (1749-1806) under O’Brien (Munich, Berlin, London & New York:
the supervision of Professor Jacqueline Labbe Leigh, Roberta, Man Without a Heart (Richmond, Prestel Publishing Limited, 2008)
and Professor Angela Wright at the School of Surrey: Harlequin Mills & Boon Limited, 1977)
Permission to reproduce text granted by
English, University of Sheffield. With many Jordan, Penny, Free Spirit (Richmond, Surrey: Harlequin Books S.A. Cover art used by
thanks to the Festival of the Mind/University Harlequin Mills & Boon Limited, 1989) arrangement with Harlequin Books S.A. ® and ™
of Sheffield for their kind award which are trademarks owned by Harlequin Books S.A. or
enabled this project to take place. its affiliated companies, used under license.