E-Marketing

Assignment Questions
Unit 1
Course Outcome covered in this assignment: Apply the knowledge of e-business
models to formulate strategies [Blooms Taxonomy Level: L3]

1. Define e-marketing.
2. Identify the present and future perspectives of e-marketing.
3. What is strategic planning?
4. What is meant by performance metrics?
5. Identify the elements of e-business models.
6. Identify the advantages of balanced scorecard.
7. Write a brief note on internet infrastructure stack.
8. Briefly explain balanced scorecard.
9. Identify the various strategic drivers of internet economy and explain them.
10. What are the advantages and disadvantages of e-marketing?
11. State the features of e-marketing.
12. Identify the common e-business models used in e-business and explain them.

Unit 2
Course Outcome covered in this assignment: Apply conceptual knowledge to design
electronic marketing plan [Bloom’s Taxonomy Level: L3]

1. Define e-marketing plan.

2. State the features of e-marketing plan.
3. Enumerate in detail the steps involved in e-marketing plan.
4. Highlight the importance of e-marketing plan.
5. What is e-strategic planning in e-marketing?
6. What are the elements considered in budgeting phase of an e-marketing plan?
7. Define napkin plan in e-marketing.
8. Define e-marketing environment.
9. Briefly explain digital divide issue in global e-marketing.
10. Explain cyber security.
11. What is meant by technology readiness in e-marketing?
12. What are the various ethical and legal issues in e-marketing environment?
13. Define Diaspora Communities.
14. Explain patents, copyrights and trademarks in intellectual property rights.