Slide 1

Introduction.
Slide 2
Public Relations
Slide 3(Mobile pic)
Functions of PR.
Slide 4
The rest of slide 3.
Slide 5
PR wing responsibilities in a Club
PR wing requires for keeping the public and members informed
about club activities through effective communication channels
and media relation.
Good PR will build reputation and gain public recognition.
Slide 6
Benefits of having an effective PR wing for a club
Enhance the club’s public image
Gain support and resources for project
Build links with other community clubs.
Attract qualified members
Recognize members for their contribution to the club
Correct undesirable misconceptions about the club
 Slide 7
PR Wing Planning

Objectives

Target
Evaluation
Audiences

PR planning

PR Tactics Key
& Media Messages

Strategy

Slide 8(PC pic)

Objectives of PR wing
The main purpose is to position CUHRC’s as a positive socially
responsible brand that promotes a platform of bringing and
leading change to achieve excellence through smooth and
effective PR activities.
Creating awareness
Creating interest
Providing information
Preparing internal communication
Counselling
Reinforcing the club’s image
Slide 9
Audiences of PR wing
Audiences are the types of people we want to reach out for our
exposure.
Primary audiences: Club members as well as teachers and
students of the HRM department.
Secondary audiences: Students and teachers from other
departments of university of Chittagong; clubs operated in
Chittagong university; different university club around the
country; Students studying in college/university level.
Slide 10 (from link1)
Creating powerful key messages
Key messages have been defined in a public relations context as
the information that organizations want their target audience to
know.
It can be a theme or slogan that is the single idea around which
all communication revolved.
It should be concise; strategic; relevant; compelling; simple;
memorable and tailored.
(In case of CUHRC, it can be- “CUHRC- A platform for
bringing and leading change” or “CUHRC- work for those
driven to excellence”)
 Slide 11(from link2)
Defining PR Strategy
Get organized
Think like a reporter
Doing research
Work as a team
Enhance online presence
Collaboration among the wings
Think like audience
Get the media’s attention
Target the young audience
Think Local
Be prominent on the web
Build partnership with clubs
Involve wing members in activities
Slide 12(From link 3 and mobile pic)
Using Tactics and Media
Tactics means how we want to bring our messages across
audiences.
News release
Publicity photos
Advisories
Fact sheet
Five W’s and H
Media kit
News conference
Sponsorships
Charitable contribution
Interviews
Competitions
Thank you notes
Media:
Newspaper articles and ads
Local TV/Radio ads
Club and member’s social media
Facebook and You tube
Newsletter
Community Blog

Slide 13(link 4 and 5,7 )

Evaluation of PR wing activities
PR outcomes
Press clippings
Media impressions
Content analysis
Surveys
Social media mentions

Slide 14(link 6)
Features that I want to add in PR wing
Flexibility in wing
Meticulous learning for smooth PR activities
Seeing the bigger picture (link & SS of mobile)
Collaborating with other clubs and communities
Attention to detail in activities (link & SS of mobile)
Thick Skinned (link & SS of mobile)
Strengthen the practice of Professionalism
Quick response team as part of crisis management.
 Slide 15
Recommendations
Link din profile
Google website
You tube channel
Club’s Magazine
Club’s Calendar