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Source: Warsaw.
Information is always interpreted as messages, in order to provide the recipient with some level of
comprehension. In a business, information is a highly valuable resource. The manager need knowledge in
order to plan and oversee all of the organization’s procedures, ensuring that the firm survives and thrives
in its operational environment. Information assists the management is gaining a better understanding of
the market, orienting new goods and improving the organization and production orientations (Nhi 2020).
Example:
Source: Warsaw.
Knowledge is knowledge that has been organized, tested, and can be used to create value. Potential
knowledge, and can be used to create. Potential knowledge, and tacit knowledge are there three type of
knowledge. (Lan, 2020).
Source: Warsaw.
1.2. HOW DATA TURNED INTO INFORMATION AND INFORMATION INTO KNOWLEDGE:
Data must be entered before a computer can process anything. Typing on a keyboard, for example, can
enter data into a computer. A program is used a process data once it has been received by a computer. A
typical program will compute, alter, or arrange data in order to provide information that is both clear and
percentable to the user. After the data has been transformed into information, it is shown to the user as
output. When the user uses the Windows Caculator, for example, the software shows the information on
the monitor (Hope, 2019)
A relational database generates information from the data contained in it in an information processing
system. The DIKW Pyramid’s information hierarchy step shows data linkages, and then analysis is carried
out to provide answers to the Who, What, When and Where queries. Every piece of information has value
in an information management system, such as modelling, simulation and soon, use stored knowledge in
someway. The knowledge phase aims to identify a solution to the “How” problem. Specific metrics are
mentioned, and the data gathered in this question (Brahmachary, 2019).
Figure 1: DIKW Paramid:
Source: BPTrends.com
1.3. DESCRIBE IN DETAIL THE WAY OF THE COLLECTING DATABASE AND TRANFORMATION PROCESS
OF DATA INTO INFORMATION AND KNOWLEDGE:
- Data collection process:
The practice of gathering, measuring and evaluating correct insights for research using established
approved procedures is referred to as data gathering. On the basic of the facts of gathered, a researcher
might assess their hypothesis. Regardless of the subject of study, data collection is usually the first and
most significant phase in the research process. (Anisworth, 2020)
The most important goal of data collection is to collect information-rich and accurate data for statistical
analysis so that data-driven research choices may be made (Anisworth, 2020)
à Data collection methods: Phone vs Online vs In-person Interviews
In terms of data collecting, there are four options such as: in-person interviews, mail, phone and internet.
Each of these approaches has advantages and disadvantages:
Pros Cons
- Data audit:
A data audit is the process of examining data in order to determine its quality or use for a certain purpose.
Unlike auditing finances, data, auditing entails looking at important indicators order than quantity to draw
conclusions about data set’s features. (Techopedia, 20212)
2. EVALUATE DATA FROM VARIETY OF SOURCES USING DIFFERENT METHODS OF ANALYSIS:
2.1. DEFINITION OF DESCRIPTIVE, EXPLORATORY, AND CONFIRMATORY:
The initial step in the data analysis process is exploratory data analysis (EDA). There are various critical
tasks to complete at this stage, but they all come down to determining what to make of the data,
determining the questions users want to ask and how they will frame them, and determining the best
approach to show and modify the data to extract those critical insights (Biltz, 2017).
Users analyze their evidence using classic statistical methods such as significance, inference, and
confidence in Confirmatory Data Analysis (Biltz, 2017).
Descriptive analysis is the process of interpreting historical data in order to better understand how an
organization changes. To make comparisons, descriptive analysis employs a range of historical data (Hà,
2019).
2.2. PROS AND CONS OF EACH METHODS:
PROS CONS
DESCRIPTIVE • Data collecting is quick and • Some respondents refuse
simple, especially when to reply to questionnaires
conducting surveys. It and interviews because of
enables you to gather data concerns about
in a natural setting, confidentiality.
resulting in high-quality • It is restricted because it
and honest data. does not address the
question “why,” making it
• It is simpler to make incapable of determining
judgments and proceed the source and impact of a
with data analysis. study issue.
• Qualitative and • Validating an accurate and
quantitative data collecting thorough picture of a study
resulted in a greater grasp is difficult.
of the research issue.
EXPLORATORY • Adaptability and flexibility • Qualitative data is
in the face of change generated via exploratory
• Exploratory research is investigations, and the
excellent in providing the interpretation of such data
foundation for future is prone to prejudice.
research. • These studies often employ
• Exploratory studies have a small number of samples,
the ability to save time and which may or may not
other resources by defining sufficiently reflect the
the kind of study that are target population. As a
worth pursuing at an early result, exploratory study
stage. findings cannot be applied
to a larger population.
• The results of these kind of
studies are rarely relevant
in making practical
decisions.
CONFIRMATORY • In the correct conditions, • In less-than-ideal settings,
provide detailed the appearance of accuracy
information. might be deceiving.
• Theory and procedures are • Preconceived notions drive
well-established. the analysis.
• Identify and fix frequent • Unexpected outcomes are
issues. difficult to recognize.
Example:
+ Median:
The median is the middle number in a sorted, ascending or descending, list of numbers, according to Ganti
(2020), and it might be more informative of that data collection than the average.
Formular:
Example:
+ Mode:
In a data collection, the mode is the value that appears the most frequently. A collection of data might
have only one mode, several modes, or none at all. The mean, or average of a set, and the median, or
middle value in a collection, are two other prominent measures of central tendency. (2020, Hayes).
Formular:
Example:
à Descriptive aids firms in improving their performance. To begin with, descriptive analytics gives
historical context: Descriptive analytics enables firms to go back in time and learn how consumers and
products interact. Second, evaluate company goals: Descriptive analytics may indicate how existing
procedures are functioning to accomplish business goals by identifying KPIs. Finally, because companies
are dynamic and always changing, it is beneficial to be able to monitor what occurs when users change
factors, such as adding a new supplier or adjusting product prices (SolveXia, 2019).
+ Exploratory:
à Exploratory research can assist a researcher in obtaining more knowledge by carefully reviewing current
examples that have dealt with a comparable issue. These kind of evaluations are crucial, especially in
today's economic environment. The researcher must simply ensure that he thoroughly examines the case
in comparison to all of the variables present in the previous case. Business organizations, the social
sciences sector, and even the health sector use it frequently. All measurable variables are connected to
every latent variable in exploratory factor analysis. Researchers can define the number of factors necessary
in the data and which measurable variable is associated to which hidden variable in confirmatory factor
analysis (CFA).
+ Confirmatory:
The one factor model, which assumes that the covariance (or correlation) among items is attributable to
a single common factor, is the simplest basic model in CFA. We'll suppose that total variance can be
partitioned into common and unique variance, much like in exploratory common factor analysis.
In Mplus, the code is straightforward; notice that the BY statement specifies that the items to the right of
the statement are loaded into the factor to the left of the statement.
OUTPUT: STDYX;
CONCLUSION:
The research analyzed business and economic data from publicly available sources. The paper also explains
the terms descriptive, exploratory, and confirmatory research. In business, data is extremely valuable for
assessing and giving solutions. As a research analyst, I believe Bella's furniture firm should concentrate on
producing decorative items and expanding its operations to other states in order to improve revenues.
REFERENCE: