Blaster res 1. Sumerians recorded and records preserved stories by using simple drawings of everyday objects, called Ideograms _\Phonograms | )Pictograms | Alphabets 2, The word ‘Alphabet’ comes from the Greek letters and ‘Alpha, Gamma |) Beta, Gamma _) Alpha, Beta _) Alpha, Sigma 1.2.2 Experimental Typography Itis defined as the unconventional and more artistic approach to setting type. Francis Picabla was a Dada founder inthe early 20th century. David Carson is usually associated with thie movement, mainly for his work in Ray Gun magazine in the 1990s. An uproar was raised among the design community due to his abandonment of standards in typesetting practices, layout, and design. Emphasis on communicating emotion, rather than legibly was placed by Experimental ‘typography. = Scope ‘The practice and study of typography is very broad in contemporary use. It covers all aspects of letter design and application. These include: > Typesetting and type design > Handwriting and calligraphy Graft Inscriptional and architectural lettering Poster design and other large scale lettering such as signage and billboards Business communications and promotional collateral Advertising ‘Word marks and typographic logos (logotypes) Apparel (clothing) Labels on maps Vehicle instrument panels > Kinetic typography in motion picture films and television ‘As a component of industrial design—type on household appliances, pens and wristwatches, for example v vy ‘As a component in modern poetry (see, for example, the poetry of E. E. Cummings) Due to digitization, typography has spread to a wider range of applications, appearing on Web pages, LCD mobile phone screens, and hand-held video games. Typographers have coin the phrase ‘Type is everywhere’, due to its ubiquity nature. 1.3 Summary In this session, Introduction to Typography, you learned that: > Cave paintings, dating as far back as 20,000 B.C. are the fist evidence of recorded pictures. > Pictogram is often used in writing and graphic systems where characters to a considerable extent are pictorial in appearance. Ideograms symbols represented abstract ideas and concepts than literal pictograms. v Phonograms are symbols for spoken sounds. > The Uppercase Alphabet that we know today, were developed several hundred years later by the Romans using Greek alphabet as a base. Evolution of typography occurred in four different stages.