28/2/2014 15 Reasons Why You Need APM in 2014 - Part Two | APMdigest: Where Application Performance Management, BSM,

BSM, Virtualization, and Cloud Computi…

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15 Reasons Why You T H E L A T E ST
HO T TO PICS
Need APM in 2014 -
APM C halle nge s in a Hybrid
C loud
February 2 7 , 2 0 1 4
APM
BSM Part Two W he n Applications Don't Play
Nice ly
Virtualization February 2 6 , 2 0 1 4

Cloud Today, there is a convergence of factors coming 15 R e asons W hy You Ne e d APM

in 2014 - Part Two
SaaS together like a perfect storm, making Application
February 2 5 , 2 0 1 4
Analytics Performance Management (APM) more important
15 R e asons W hy You Ne e d APM
Big Data than ever. It is not just a matter of this factor or in 2014 - Part O ne
February 2 4 , 2 0 1 4
End User that factor, but a whole range of factors that are
transforming IT, transforming APM, and transforming O ne Body, Many Parts: Bridging
E-Commerce Your O rganization's Busine ss
the world as we know it. Se rvice Gap
BTM
February 2 1 , 2 0 1 4
NPM On Part Two of this list, industry experts - from Q &A: IDC Talk s About APM
Mobile analysts and consultants to users and the top February 2 0 , 2 0 1 4

DevOps vendors - demonstrate just how many impending AANPM and NPMD Hit the
Mainstre am
challenges make APM an absolute necessity in February 1 9 , 2 0 1 4
ME D I A 2014. C hina's W e b O utage : The
PARTNERS Late st Earthquak e to R ock the
Start with 15 Reasons Why You Need APM in 2014 - Inte rne t
February 1 8 , 2 0 1 4
Part One
This Is Your Mainfram e , All
Grown Up
8. CLOUD February 1 7 , 2 0 1 4

Late ncy and Bandwidth? O f

There has been a ton of hype surrounding the cloud
C ourse I Know W hat The y
over the years, but this year we'll finally reach a Me an!
February 1 4 , 2 0 1 4
point where concrete cloud use cases will become a
reality. In fact, a recent SolarWinds survey found Ne w R e port: The State of Mobile
Te sting
I N D U ST R Y that enterprise IT pros now consider cloud February 1 3 , 2 0 1 4

NEW S
Ex oprise Ex te nds O ffice
365 Monitoring with Ne w
Share Point O ffe ring
February 2 7 , 2 0 1 4
Ipswitch Achie ve s
C om m on C rite ria
C e rtification for W hatsUp
Gold
February 2 7 , 2 0 1 4
C om puware APM for Big
Data Provide s Ne w
Visibility into Hadoop,
NoSQ L and C assandra
February 2 6 , 2 0 1 4
Boundary R e le ase s Major
Product Upgrade s
February 2 6 , 2 0 1 4
Ke ynote Introduce s Mobile
App Monitoring
February 2 6 , 2 0 1 4
http://apmdigest.com/15-reasons-why-you-need-apm-in-2014-2
computing to be the number one most “disruptive” The C MDB, the C MS, and the
technology. In this case, “disruptive” means causing C MDB Syste m - A Brie f
Introduction
significant challenges for IT pros who are trying to February 1 2 , 2 0 1 4
navigate potentially huge changes in how they do Bridging the Gap Be twe e n De v
their jobs. The cloud adds an entirely new and O ps
February 1 1 , 2 0 1 4
computing paradigm IT admins have to manage,
How to Ke e p the Sochi W inte r
ranging from SaaS application management to O lym pics from Suck ing Up
Amazon Web Services to website hosting. Each of Bandwidth
February 1 0 , 2 0 1 4
these types of cloud implementation demands a
The Ne w C IO : C hie f Innovation
different set of tools and skills that can overwhelm
O ffice r
an IT department's staff and resources. However, February 0 7 , 2 0 1 4
the thing that remains constant is that the
application survives; it just runs in a different way,
on different resources or with different management options. By focusing on getting
deep visibility into application performance that is then linked to the underlying
infrastructure, IT professionals will be able to remain relevant wherever applications
are running.
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28/2/2014 15 Reasons Why You Need APM in 2014 - Part Two | APMdigest: Where Application Performance Management, BSM, Virtualization, and Cloud Computi…
Halcyon Software Michael Thompson
Announce s MQ Manage r
for IBM i Principal, Product Marketing, SolarWinds
February 2 5 , 2 0 1 4

C A Te chnologie s Launche s While APM has been a nice-to-have solution for on-premise applications, the rapid
Manage m e nt C loud for adoption of cloud services has made APM a necessity as it's easier than ever for
Mobility
February 2 4 , 2 0 1 4 customers to switch to a competitor's offering. Monitoring applications that traverse
both environments and troubleshooting their performance problems is an intricate
challenge best solved by a modern APM solution that includes advanced analytics. The
ability to automatically mine 100,000 simultaneous metrics in real time is key to quickly
W HITE and accurately finding anomalies that may be indicators of impending issues.
PAPERS Aruna Ravichandran
How to Plan, De ve lop,
VP Product Marketing, CA Technologies
Te st, and Launch A
Mode rn Mobile Application Everything about business is becoming on-demand, from the infrastructure we use, to
The Be ating He art of the software we run, to the teams who manage it all. Companies are working to make
Ente rprise IT: The
Mainfram e in a Hype r-
the shift, but in the process, realizing that these highly flexible “black box”
Distribute d W orld environments abstract a lot of detail from the people who need to make sure they are
The Ente rprise IT performing as expected. If you can't effectively diagnose the problem, how can you
Pe rform ance Maturity
ever fix (or improve) it? Today's APM-as-a-Service solutions address this challenge for
Mode l: Em bracing the Ne w
Norm al of Mainfram e the enterprise – enabling speed to resolution, high service levels for customers and
Gartne r’s 2013 Magic optimal performance, regardless of whether the application is contained completely in
Q uadrant for APM - the cloud, in the closet or some combination of the two.
C om plim e ntary C opy from
AppDynam ics Chad Bockius
O ptim izing Se rvice He alth CEO, CopperEgg
Forre ste r’s Ide al Tool Se t
for Application Cloud pricing models, and the resultant proliferation of what have previously been
Pe rform ance Manage m e nt seen as large enterprise applications, mean that more and more small and medium
for Be tte r Busine ss
Pe rform ance enterprises are availing of complex distributed solutions, but do not always have the
Evolving APM: Big Data
resources required for their discovery, monitoring, and diagnostics. It is perhaps ironic
Approach, Inte grate d End- that solutions to these issues can be found in the very technological advances that
Use r Ex pe rie nce
Monitoring Bring De e p
have contributed to them, in particular Cloud/APMSaaS.
End-to-End Application Jim Young
Visibility
Information Development Manager, IBM Cloud and Smarter Infrastructure
Turning Big Data Inward
with IT Analytics
In 2014, APM can play a more powerful role than it has in the past. As applications
R e volutionizing Mobile continue to serve larger and more critical audiences, and deployment models move to
Application Pe rform ance
Monitoring where scalability and cloud converge, the integration of APM and cloud resource
Application Pe rform ance allocation will be an important factor. The intelligence collected by the APM solution can
Manage m e nt and be used to drive, and ultimately automate, decisions about deployment patterns and
C om ple x Eve nt Proce ssing
optimization. This is where APM can not only inform us about application performance,
5 R e asons W hy End Use r
Ex pe rie nce Manage m e nt but actually improve it.
is Not a Dim e nsion of APM Steve Rosenberg
Autom ate Application GM, Performance Monitoring, Dell Software
Pe rform ance Manage m e nt
The Top 10 Java The cloud offers a dynamic environment where you can spin up entire applications or
Pe rform ance Proble m s
just portions of applications. Cloud monitors can tell you how much cloud you are
W he n Logging Isn't
using, but you still need APM to tell you how your application is performing in and
Enough: A Mode rn
Approach to Monitoring across the cloud by providing end-user experience monitoring and end-to-end
Pe rform ance in Production
diagnosis of problems.
Mak e Your HP uC MDB
Steve North
Se rvice -Aware
RTI Product Manager, OC Systems
Be nchm ark ing W e bSphe re
MQ Environm e nts
9. PAAS
Effe ctive ly C ontrolling IT
C hange
Platform as a Service (PaaS) offers new ways to support and deliver applications by
Be st Practice s for
Monitoring Pe rform ance leveraging cloud technology. It still enables the same activities involved with
and He alth of Apache W e b development and deployment that we have always practiced in IT, but with the cost,
Se rve rs
agility and scalability benefits of the cloud. However, it's important to remember that
C om m on Misuse s of Eve nt
C onsole s
just because you are deploying your application in the cloud doesn't mean you no

Surve y Shows IT Struggle s

with Se rvice Mode l
Im ple m e ntations
Fortune 100 C om pany
Drive s Millions in Ne w
R e ve nue with APM
longer have to worry about its performance. In fact, APM becomes much more
important when it comes to PaaS because you have less control of the underlying
infrastructure.
Karen Tegan Padir
CTO, Progress Software

W EBINARS
End-Use r Ex pe rie nce
Monitoring: The Ke y to
Proactive IT Manage m e nt
APM: Bridging the Gap
Be twe e n Use r Ex pe ctations
and IT’s Ability to De live r
10. VIRTUALIZATION
In 2014, mission-critical applications like SAP, Oracle and Microsoft Dynamics will be
virtualized at a faster pace than they have ever been. Along with the trend of
virtualizing mission-critical applications, is the need for faster and more accurate
diagnosis and troubleshooting so administrators can quickly understand where the
bottleneck lies – whether a slowdown is in the application or in the virtualization

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28/2/2014 15 Reasons Why You Need APM in 2014 - Part Two | APMdigest: Where Application Performance Management, BSM, Virtualization, and Cloud Computi…
Le arn How to Tam e Big platform. Today, every organization is looking to do more with less, so IT performance
Data
management will continue to be measured by business value. We are seeing that
Drive e -C om m e rce
Succe ss for 2014 organizations will need to fully align performance management solutions with their IT
Be st of the W e b - 2013 strategy. Performance management solutions that enable IT agility, virtualization, end-
C om puware Mobile & W e b user satisfaction and operations efficiency will be in demand during 2014 and beyond.
Pe rform ance Awards
Srinivas Ramanathan
More Than O ne Monitoring
Tool? Tips to Achie ve a CEO, eG Innovations
Se rvice Vie w of Availability
Using Your Ex isting Tools 11. SOFTWARE DEFINED DATA CENTERS
The Ne x t Phase of IT
C onsum e rization in MDM While cloud and virtualization have added layers of complexity to IT architectures, the
The Elusive R oot C ause of rise of software-defined data centers in particular is going to be a game changer over
Data C e nte r Proble m s and
the next year as major players continue to push forward with these initiatives. Without
How to Ide ntify and Fix
The m 10x Faste r insight into these emerging, hyper-dynamic architectures, adoption is likely to be
Ensuring Application slower than it might otherwise, or be at considerable risk. As organizations explore the
Pe rform ance in Today's benefits of software-defined data centers, cross-tier and architectural performance
Ente rprise
monitoring solutions that deliver the scale and visibility required to manage these
2013 O nline Holiday
Se ason R e sults, Mobile environments will be in high demand.
Tre nds & Insights Erik Giesa
Mak e Your HP uC MDB SVP of Marketing & Business Development, ExtraHop
"Se rvice -Aware "
The End Use r Ex pe rie nce 12. MOBILITY
Manage m e nt W e binar
Se rie s
Why do you need APM in 2014? Mobile apps! Today's APM strategy primarily focuses
Mobile Tre nds in Financial
on monitoring web application transactions. With the rapid growth of mobile devices,
Se rvice s and Insurance :
Are You on the Sam e businesses are starting to provide mobile versions (apps) of these applications. The
Page W ith Your
proliferation of mobile business apps will force IT teams to monitor these mobile apps
C ustom e rs?
for availability, response time, and performance. APM for mobile apps will need to
Starting a De vO ps C ulture
C hange : Aligning Busine ss present an end-to-end transaction view of the application, starting from the mobile
with IT Using a Platform of
device to the transaction being executed on the application infrastructure. Such mobile
Pe rform ance
APM tools will cater not only to IT operations and DevOps teams but also to the mobile
Things R e m e m be re d C IO :
Be ing Pre pare d for the apps development team by helping to ensure that performance and response are built
Holidays into the product from design.
C hange = R isk . Minim ize Sridhar Iyengar
R isk by Unde rstanding
Busine ss Im pact VP Product Management, ManageEngine
Atte ntion O nline Holiday
Busine sse s: Avoid C ybe r By the end of 2014 the number of mobile Internet users will surpass the number of
Monday's Too Late desktop Internet users, which means it is more important than ever to have an APM
Tue sday
solution that can provide an end-to-end perspective on application performance. The
Finally Prioritize Eve nts on
Busine ss Im pact (For R e al
challenge of delivering a quality mobile experience lies in the sheer variety of mobile
This Tim e !) devices (both form factors and operating systems) and bandwidth speeds. In 2014,
How Se lf-Se rvice for APM tools will be required to have first class support for both iOS and Android,
W e bSphe re MQ Boosts
providing performance monitoring, crash reporting, correlation to server-side requests,
Productivity
and audience demographics.
Sm art Logging:
Supe rcharge Application Dustin Whittle
Logging and Tracing
Developer Evangelist, AppDynamics
The m e s of MQ : Past,
Pre se nt and Future According to new data from comScore, one-third of all online and app traffic at the top
How Innovative C IO s 10 retailers is now mobile. We expect to see this trend accelerate in 2014 not only for
Assure Busine ss Value by
Prioritizing Im pact of IT commerce, but for sites and apps in all industries. This means that the network will
Eve nts have increased impact on application performance. To fully gage its impact and release
Using a Sim ple well-performing applications, you need a robust preproduction APM solution complete
Be nchm ark to Unde rstand
Your Q ue ue Manage rs with virtualized load, network and services. Otherwise, you risk jeopardizing not just
Introduction to W e b He lp
the performance of one application, but the performance of your entire IT
De sk infrastructure as poor mobile performance disproportionately impacts all end users.Â
The C hanging Landscape Bill Varga
of Application Pe rform ance
COO, Shunra
Te sting
It's 10 am – Do You Know With the growing adoption of mobility, enterprises will be moving business-critical
If All Your Busine ss
Se rvice s Are Available ? functions to mobile apps. This means IT teams will have to ensure flawless execution
How to Monitor Microsoft of these apps, just like they do for web applications today. The complexities of mobile
Ex change Pe rform ance for apps, however, are more pronounced as there are many devices/OS, varying
FR EE
carriers/networks and different Service/Cloud API's, which makes mobile performance
R e -Gaining C ontrol O ve r
the C hange Manage m e nt management challenging. Mobile APM addresses these issues and enables businesses
Proce ss in IT to deliver superior user experience, which ultimately translates to increased user
"Productionizing" Big Data engagement, employee productivity and increased bottom line.
- Tam ing the C om ple x ity
Jeannie Liou
How You C an Im prove SAP
Pe rform ance Marketing Manager, Crittercism

13. BYOD
The BYOD tsunami in 2013 made great demands of our legacy infrastructure and this is

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28/2/2014 15 Reasons Why You Need APM in 2014 - Part Two | APMdigest: Where Application Performance Management, BSM, Virtualization, and Cloud Computi…
ABOU T set to continue in 2014. SDN might ultimately provide the answers, but for now
ED ITOR BL OG networks need to cope with a tripling of the end user community in terms of connected
devices. Ensuring application performance across multiple concurrent devices demands
SPON SOR S
insight and network emulation used as a constituent part of APM means reality can be
SPON SOR PR OGR AM
tested then improved. My advice: Know what can go wrong and what works best
ED ITOR IAL before going live - use APM and emulation NOW!
GU ID EL IN ES Jim Swepson
FOR U M R U L ES Pre-sales Technologist, iTrinegy
C ON TAC T
14. INCREASED STRAIN ON THE NETWORK
A quick read through the top stories from this year's Consumer Electronics Show (CES)
User login
highlights the fact that workers today are more connected than ever before and the
Username: * number of networked devices they'll be bringing on premise is only going to climb in
coming years. While a laptop and a smartphone used to encapsulate the network
drawing power of most employees, today we are finding that the average worker is
Password: *
carrying with them more than four devices that will be tapping into your corporate
network. Tablets, wearables, smart watches and other forms of technology are forcing
companies to pay closer attention to the amount of bandwidth being consumed and
Log in making a dedicated APM solution a must have. Employees have become accustomed to
Request new using their personal devices and working the way they live. Because there is no
password
turning back from this trend, it all comes down to how organizations react to and
manage this new reality that will dictate whether they are successful or not.
Ennio Carboni
EVP Customer Solutions, Ipswitch

A number of new enterprise technologies have emerged that can put a tremendous
strain on the existing network in terms of both bandwidth and performance, including
enterprise-class Voice over IP (VOIP) telephony solutions, Virtual Desktop
Infrastructure (VDI) solutions, and enterprise collaboration tools. As technologies such
as software-defined networks (SDN) and hybrid private-public enterprise clouds
become more prevalent, microbursts, timeouts and protocol errors, are likely to
become more rather than less pronounced, while the source will also be harder to
determine. To combat these disruptions, it is imperative for IT departments to get a
handle on what's going on in their networks through dedicated "network visibility
fabrics" that provide instrumentation at key points in the network, exposing the full set
of network packets that underlie these causative issues.
Mike Heumann
Sr. Director, Marketing (Endace), Emulex

15. FASTER NETWORK SPEEDS

You might be tempted to think that a significant increase in network speed, like a 10x
improvement going from a 1G to a 10G distribution layer, would reduce the need for
APM. After all, your network is now much faster, so your applications should be
performing much better, right? But faster networks don't always translate to faster
application performance. Faster networks are like a bigger closet – you'll always fill the
available space. And very often faster networks are quickly filled by new data types
and applications, like VoIP and telepresence, which take precedence over “traditional”
application traffic due to the real-time nature of the traffic. So if a network upgrade is
being driven by a demand for real-time services, it's quite likely that you'll need to pay
even more attention to APM on your faster network, not less.
Jay Botelho
Director of Product Management, WildPackets

RELATED LINKS:
15 Reasons Why You Need APM in 2014 - Part One

© 2 0 1 0 - 2 0 1 4 BSM d i g e s t . Al l ri g h t s re s e rv e d . Al l ri g h t s t o c o n t e n t p ro v i d e d b y t h i rd p a rt i e s i n c o n t ri b u t i o n t o t h i s p u b l i c a t i o n a re re s e rv e d b y t h e i r re s p e c t i v e p a rt i e s .

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