PROMOTION

 San Miguel’s “Find your Rich” advertisement in 2018 says “Not everyone's
definition of "rich" is the same.” In this promotion, San Miguel challenges
people to question what makes one truly wealthy in the third year of its
"Find your rich" campaign. Once again ESI Media is the publishing partner
for the San Miguel Rich List, which will name 20 inspiring life-rich people
and collectives from around the world in an ES Magazine supplement
published this autumn. The Spanish beer brand will also visit three UK
cities with a new experiential event concept inviting people to try the
products.
 San Miguel has launched the second year of The Rich List: its project to
identify 20 individuals and collectives from across the globe that have
unique, compelling and aspirational human stories that make the case for
a definition of "wealth" that goes beyond money.