ADVERTISEMENT WRITING Purpose behind writing Advertisement: An advertisement attracts immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader. TYPES OF ADVERTISEMENT CLASSIFIED COMMERCIAL Main Characteristics of Classified Advertisements: «They are categorised into columns according to different classes. The category is stated at the top. + They are written in short catchy phrases and words. + The language used is simple, factual and formal. «They are short, concise andHo the point. + All the relevant information is provided. + Contact name and address is given. + They are written in a box to attract attention. 1, SITUATION VACANT: Include these Essential Details: + Begin with ‘Wanted’ or ‘Required’. * State the name of the Company. + Mention the post and the number of vacancies. + State minimum qualifications and experience desired. * Give age, sex and preferential qualifications. * Mention pay scale and perks. + State the mode of applying clearly, + End with contact address and Phone numbers. Question 1: You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area, Faridabad. You need an efficient PA. / stenographer for your office. Write an advertisement for the ‘Situation Vacant’ column of a local daily. SITUATION VACANT ‘Wanted a smart, efficient P.A /stenographer for a leading manufacturing company. Qualifications-Graduate, age 25-30 years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those who can handle computers. Salary negotiable. Apply with complete bio-data within 10 days to Personnel Manager, Green Bio-Products Ltd., Industrial Area, Faridabad-18. Question You are the Managing Director of Varun Enterprises, a leading garments export house. You need accountants for your Meerut office. Write an advertisement for the ‘Sitvation Vacant’ column of a local daily.ACCOUNTANTS WANTED ‘Wanted competent and experienced accountant capable of handling accounts independently. Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and perks according to the efficiency and performance of the candidate. Apply in confidence to Asst. Manager (HRD) Varun Enterprises, Meerut upto 25 March 2, SITUATION WANTED: Here it is an individual who seeks a job. Include the following essential details + Qualifications and experience. + Age and sex. + Nature of the job sought. + Minimum salary acceptable. + Contact address and phone numbers. Question 1: You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai ! Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily. SITUATION WANTED A highly experienced young export executive in top export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected: Rs. 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195 3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD GOODS ETC: Essential Details (General) + Begin with for Sale/Purchase or Available/Wanted. + Mention the type of accommodation/Vehicle/Household item. + Give a brief physical description. + End with contact address & phone numbers. (a) Property: (Specific details) + Specify size, floor, number of rooms ete. «Mention fixtures and fittings. * Give the location and surroundings + Price expected/ofiered Question 1: You are Amarnath of No. 26, Nai Sarak, New Delhi. You want to sell your car as you are leaving for abroad. Draft an advertisement in not more than 50 words for publication in The Times of India giving details of make, model, condition, expected range of price and giving your contact address as XYZ Tel. No. 26000981. FOR SALE For sale a brand new Maruti 800 c.c. with AC fitted 2002 model, white colour in excellent condition with all accessories intact. It has run for only 1634 kms. Owner leaving for USA. Expected price ? 1.6 lacs but can be negotiated. Interested parties may contact Amamath, 26, Nai Sarak, Delhi or Call on 26000981Question 2: ‘You are an industrialist interested in an independent guest house in a very good locality in your city. Draft an advertisement in about 50 words to be published in a local daily. FOR PURCHASE Property ‘Wanted a spacious and well-built house in a very good locality in South Delhi preferably near the airport. Exquisitely designed, self-contained 4/5 bedrooms with a Drawing / Dining room and lounge. Bungalows in Vasant Vihar, South City or DLF Enclave preferred. Interested parties may contact Sudhir Properties or Phone 25730249. 4. TO LET: Essential Details: + Begin with ‘Available’ or ‘Wanted’ + State the type of accommodation to let or required on rent. + Give brief description of the accommodation. — size, floor, No. of rooms etc. — fixtures and fittings. — location and surroundings. + Rent expected ete. + Contact address and phone number. Question ‘You are Anurag/Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of your newly built house. Draft advertisement in not more than 50 words for publication in the ‘To Let’ column of The Hindustan Times, giving all necessary details like location, type of accommodation to be rented out, rent expected, contact address including telephone number ete. TOLET Available on rent basis the ground floor of a newly built house in Swasthya Vihar. Three bed-rooms with attached baths, a drawing-cum-dining room and a large kitchen. Garage with car parking facilities also provided. Rent expected around 10,000 p.m. Govt, officers preferred. Contact Tel. No. 22527894 or Anurag/Apama, 110, Swasthya Vihar, New Delhi Question 2: You want to hire accommodation for your newly started business in readymade garments in Chennai, Write out an advertisement for the same, to be published in the classified columns of The Hindu. ACCOMMODATION WANTED ‘Wanted on rent a showroom with carpet area of 1500 sq. feet in Central Chennai for our newly started STYLO” readymade garments. Ground floor preferred. Interested parties may please contact: R Srinivasan, 27 Elgin Road, Chennai or Phone 26978345. 5. EDUCATIONAL INSTITUTIONS: Essential Details: + Give the name of Institution/its past record. + Mention the courses offered, duration. + Specify the eligibility condition + List the facilities available and fee structure.+ Quote the last date for registration/application, + End with contact address and phone number. Question 1: You are the Director of Coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institute. EDUCATIONAL Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility — Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee — ¥ 2500 payable quarterly. Last date for submitting applications — 25 June. Contact, Director ABMI or Phone 26259801. 6, MISSING PERSONS/PET ANIMALS: Essential Details (Common): * Begin with ‘Missing’. + Give brief physical description. + Mention name, age & identifying features. + Since when/from where missing + Reward offered. + Contact address and phone number. Question 1: Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured with a. scar on left forehead and dressed in blue jeans and white shirt has been missing for a week. Draft a suitable advertisement for the. “Missing Persons’ column of a newspaper in about 50 words. MISSING PERSONS Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair complexion, blue eyes, short hair and a scar on left forehead. He was in blue jeans, white shirt and black shoes. Finder will be suitably rewarded. Inform SHO Dehradun. Phone- 2410000. 7. LOST AND FOUND: Essential Details: + Begin with ‘Lost’ or ‘Found’ + Specify the item, + Give brief physical description + Mention when/where lost or found + Reward, if any. + End with contact address and phone number Question 1: ‘You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.