COMPETITIVE ADVANTAGES

You Competitor A Competitor B

Switching/Search Costs
Habituation
Economies of Scale
Government Protection

MARKETING STRATEGY
You Competitor A Competitor B
Target Customers
Partners
Value Proposition
Positioning

REVIEWS
You Competitor A Competitor B
Review Source A Score: Notes: Score: Notes: Score: Notes:
Review Source B Score: Notes: Score: Notes: Score: Notes:
Review Source C Score: Notes: Score: Notes: Score: Notes:

TACTICS
You Competitor A Competitor B
Pricing
Brand
Services
Product
Communication
Incentives/Promotions
Distribution/Channels

OTHER
You Competitor A Competitor B
Direct-Response Offers
Web Traffic/Authority
Keyword Rankings
Funding (Crunchbase)
# Employees (LinkedIn)
Notes (Salesforce
Notes, Customer
Feedback, etc.)