Brand Name: Roll Fusion

Table OF Contents:

One line description--------------------------------------- 3

History --------------------------------------------------------3
Naming Options --------------------------------------------3
Three Adjectives -------------------------------------------4
Mind Mapping and Naming Options------------------4
Mood Board- Historical ----------------------------------5
Mood Board- Contemporary ---------------------------6
Type Exploration-------------------------------------------7
Type Skeleton ----------------------------------------------7
Logo Type Development --------------------------------8
Typlogs ------------------------------------------------------9
Secondary Interfaces ------------------------------------9
Color Pallete ----------------------------------------------10
Imagery ----------------------------------------------------11
Secret Ingredient ----------------------------------------11
Business Card ---------------------------------------------12
Mobile Application --------------------------------------12
T-shirt Design---------------------------------------------13
Box Packaging --------------------------------------------13
End ----------------------------------------------------------14
One line description:
Fusion of western and eastern stuffed rolls

History:
The main idea of this project was to do the fusion of western and eastern
flavors. As it is known that spiced meat rolls and burritos are famous in their
respective origin places. In middle east where the majority of the population is
fusion of expats of different nationalities and locals. It seemed to be a very
appropriate idea to meet the needs of multiple nationalities tastes. The idea
was initially launched in Bahrain in 2001 and was successful. It was then
expanded to the other countries.

Naming options:

 Fusion 101
 Fusion Roll
 Roll fusion

Three Adjectives

 Fusion of eastern and western tastes

 Choose your own flavors
 Multiple dips options
Mind mapping and brainstorming

Eastern
blends

Various
fillings presentation

Fusion
roll

Menu
dips
details

Western
flavors
Mood Board- Historical:
Mood Board- Contemporary:
TYPE EXPLORATIONS:

O
O
O
Roll Fusion
n
n
n

Roll Fusion
R F
R F
R F

TYPE SKELETON:

ROLL FUSION
Roll Fusion

ROLL FUSION
Roll Fusion

ROLL Fusion
Roll fusion

LOGO TYPE DEVELOPMENT:

 ROLL fUSION
 ROLL FUSION
 Roll Fusion
 Roll Fusion
 Roll Fusion

Final: Roll Fusion

Typlogs:

Roll Fusion Roll Fusion

Roll Fusion Roll Fusion
Roll Fusion Roll Fusion
Roll Fusion Roll Fusion
Roll Fusion Roll Fusion

Final: Roll Fusion Bookman old & Lucidia

Handwriting

Secondary Typefaces:

Bookman Old Style: Fusion of East and West

Baskerville Old Style: Fusion Of East and West

Color Pallete:

Roll Fusion Roll Fusion

Roll Fusion Roll Fusion

Roll Fusion Roll Fusion

Roll Fusion Roll Fusion

Roll Fusion Roll Fusion

Imagery:
Secret Ingredient:

An outline of product that can be displayed in various styles. Change in style of

R and O Fusion Roll depicts the change and variation from the conventional
style and conveying the message of the brand.

Business Card
 Roll Fusion

Smart Phone App Screen

T Shirt Design
Box Packaging:

END