ADVERTISEMENT WRITING Purpose behind writing Advertisement: An advertisement attracts immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader. TYPES OF ADVERTISEMENT CLASSIFIED COMMERCIAL Main Characteristics of Classified Advertisements: «They are categorised into columns according to different classes. The category is stated at the top. + They are written in short catchy phrases and words. + The language used is simple, factual and formal. «They are short, concise andHo the point. + All the relevant information is provided. + Contact name and address is given. + They are written in a box to attract attention. 1, SITUATION VACANT: Include these Essential Details: + Begin with ‘Wanted’ or ‘Required’. * State the name of the Company. + Mention the post and the number of vacancies. + State minimum qualifications and experience desired. * Give age, sex and preferential qualifications. * Mention pay scale and perks. + State the mode of applying clearly, + End with contact address and Phone numbers. Question 1: You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area, Faridabad. You need an efficient PA. / stenographer for your office. Write an advertisement for the ‘Situation Vacant’ column of a local daily. SITUATION VACANT ‘Wanted a smart, efficient P.A /stenographer for a leading manufacturing company. Qualifications-Graduate, age 25-30 years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those who can handle computers. Salary negotiable. Apply with complete bio-data within 10 days to Personnel Manager, Green Bio-Products Ltd., Industrial Area, Faridabad-18. Question You are the Managing Director of Varun Enterprises, a leading garments export house. You need accountants for your Meerut office. Write an advertisement for the ‘Sitvation Vacant’ column of a local daily.ACCOUNTANTS WANTED ‘Wanted competent and experienced accountant capable of handling accounts independently. Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and perks according to the efficiency and performance of the candidate. Apply in confidence to Asst. Manager (HRD) Varun Enterprises, Meerut upto 25 March 2, SITUATION WANTED: Here it is an individual who seeks a job. Include the following essential details + Qualifications and experience. + Age and sex. + Nature of the job sought. + Minimum salary acceptable. + Contact address and phone numbers. Question 1: You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai ! Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily. SITUATION WANTED A highly experienced young export executive in top export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected: Rs. 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195 3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD GOODS ETC: Essential Details (General) + Begin with for Sale/Purchase or Available/Wanted. + Mention the type of accommodation/Vehicle/Household item. + Give a brief physical description. + End with contact address & phone numbers. (a) Property: (Specific details) + Specify size, floor, number of rooms ete. «Mention fixtures and fittings. * Give the location and surroundings + Price expected/ofiered Question 1: You are Amarnath of No. 26, Nai Sarak, New Delhi. You want to sell your car as you are leaving for abroad. Draft an advertisement in not more than 50 words for publication in The Times of India giving details of make, model, condition, expected range of price and giving your contact address as XYZ Tel. No. 26000981. FOR SALE For sale a brand new Maruti 800 c.c. with AC fitted 2002 model, white colour in excellent condition with all accessories intact. It has run for only 1634 kms. Owner leaving for USA. Expected price ? 1.6 lacs but can be negotiated. Interested parties may contact Amamath, 26, Nai Sarak, Delhi or Call on 26000981Question 2: ‘You are an industrialist interested in an independent guest house in a very good locality in your city. Draft an advertisement in about 50 words to be published in a local daily. FOR PURCHASE Property ‘Wanted a spacious and well-built house in a very good locality in South Delhi preferably near the airport. Exquisitely designed, self-contained 4/5 bedrooms with a Drawing / Dining room and lounge. Bungalows in Vasant Vihar, South City or DLF Enclave preferred. Interested parties may contact Sudhir Properties or Phone 25730249. 4. TO LET: Essential Details: + Begin with ‘Available’ or ‘Wanted’ + State the type of accommodation to let or required on rent. + Give brief description of the accommodation. — size, floor, No. of rooms etc. — fixtures and fittings. — location and surroundings. + Rent expected ete. + Contact address and phone number. Question ‘You are Anurag/Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of your newly built house. Draft advertisement in not more than 50 words for publication in the ‘To Let’ column of The Hindustan Times, giving all necessary details like location, type of accommodation to be rented out, rent expected, contact address including telephone number ete. TOLET Available on rent basis the ground floor of a newly built house in Swasthya Vihar. Three bed-rooms with attached baths, a drawing-cum-dining room and a large kitchen. Garage with car parking facilities also provided. Rent expected around 10,000 p.m. Govt, officers preferred. Contact Tel. No. 22527894 or Anurag/Apama, 110, Swasthya Vihar, New Delhi Question 2: You want to hire accommodation for your newly started business in readymade garments in Chennai, Write out an advertisement for the same, to be published in the classified columns of The Hindu. ACCOMMODATION WANTED ‘Wanted on rent a showroom with carpet area of 1500 sq. feet in Central Chennai for our newly started STYLO” readymade garments. Ground floor preferred. Interested parties may please contact: R Srinivasan, 27 Elgin Road, Chennai or Phone 26978345. 5. EDUCATIONAL INSTITUTIONS: Essential Details: + Give the name of Institution/its past record. + Mention the courses offered, duration. + Specify the eligibility condition + List the facilities available and fee structure.+ Quote the last date for registration/application, + End with contact address and phone number. Question 1: You are the Director of Coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institute. EDUCATIONAL Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility — Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee — ¥ 2500 payable quarterly. Last date for submitting applications — 25 June. Contact, Director ABMI or Phone 26259801. 6, MISSING PERSONS/PET ANIMALS: Essential Details (Common): * Begin with ‘Missing’. + Give brief physical description. + Mention name, age & identifying features. + Since when/from where missing + Reward offered. + Contact address and phone number. Question 1: Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured with a. scar on left forehead and dressed in blue jeans and white shirt has been missing for a week. Draft a suitable advertisement for the. “Missing Persons’ column of a newspaper in about 50 words. MISSING PERSONS Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair complexion, blue eyes, short hair and a scar on left forehead. He was in blue jeans, white shirt and black shoes. Finder will be suitably rewarded. Inform SHO Dehradun. Phone- 2410000. 7. LOST AND FOUND: Essential Details: + Begin with ‘Lost’ or ‘Found’ + Specify the item, + Give brief physical description + Mention when/where lost or found + Reward, if any. + End with contact address and phone number Question 1: ‘You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.LOST AND FOUND Lost black leather purse in DTC bus (route no, 315), while travelling between Lucknow Road and Red Fort. Beside cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please contact: Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456. Question 2: You have found a briefcase while travelling by the A.P. Express. Write a suitable advertisement for the ‘Lost and Found’ columns of a national daily. State the details required for your satisfaction (Word limit = 50). LOST AND FOUND Found last Monday a black VIP briefcase while travelling to Delhi by the A-P. Express. It will be handed over to the rightful owner after ascertaining the particulars, identification and contéht, Please contact: P. Narayan, 237, Hauz Khas Enclave, New Delhi or Phone 26572034. 8. TRAVELS AND TOURS: Essential Details: + Begin with ‘Package Available’, ete. + State name of travel agency. + Specify destination and duration. + Supply details of package—food/boarding/lodging, sight-seeing ete + Give estimated cost and special discounts. + End with contact address and phone number Question 1: Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights/4 days in Mauritius for f 10,000 per person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details. ‘TRAVELS AND TOURS Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel, sight seeing included. ? 10,000 per person. Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000. 9. MATRIMO! Essential Detail + Begin with Wanted/Alliance or Proposal invited. + State boy/girl + Educational/Professional qualifications, + Service/Profession — income. + Age, height, complexion, build. + Caste/subcaste — religion + Qualities sought in partner, + End with Box No C/o the daily. LS: Question 1: A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable advertisement for the ‘Matrimonial’ column of a national daily.BRIDE WANTED Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally beautiftd, highly educated and cultured girl between 21 and 25 and at least 5°-4" tall. Only status Punjabi families. Box 867 B, The Times of India, No Question 2: Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggarwal girl, working as Sales Officer in a leading export house. BRIDEGROOM WANTED Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as sales officer in a leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy's merit main consideration. Professional with business background preferred. Early and decent marriage. Write to Box No. 7364, The Times of India, Mumbai-400001 COMMERCIAL ADVERTISEMENTS: Main Characteristics: + Designed for commercial purposes. + More space, more expensive in terms of the advertising costs. + Visually attractive — varying font size or shape. + Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches. + Proportionate spacing Essential Details: + Name of the company/institute/organisers, etc + Details regarding the product/event/educational course ete. + Special offers of discount, if any + Address of the company/institute/organisers, ete. Question 1: ‘You are the Director of ‘Bright Tutorials’, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE and CBSE-PMT etc. Write an advertisement for publication in a newspaper.Let your dream come true Qualify for IIT — JEE and CBSE — PMT Prepare yourself to crack the nerve cracking test * Put in extra preparation » Seck expert guidance Rely on BRIGHT TUTORIALS for Q Question Bank Q Periodical Tests O Expert Guidance Q Extensive Coaching Q Intensive and Extensive Study Material Q Comprehensive Contact Programme ADMISSION OPEN For Engineering & Medical Entrance Tests Postal Courses * Duration: 2 years » Fee: 2 5000 Write for free prospectus BRIGHT TUTORIALS 87-B, Rose Towers, Dadar, Mumbai-400002 Question 2: Asa travel agent, construct a suitable advertisement offering an attractive package to Kullu-Manali during the summer.Beat the Heat Enjoy The cool sylvan surroundings of KCLLG / MANALI Avail Fantastic Offer HONEYMOON / HOLIDAY PACKAGES 4 days/3 nights Bonanza Package % 5999/- per person (ineluding accommodation, all meals, transfers and sight seeing) Two Children below 12 — free in the same room Plus: * Fishing, Riding & Trekking %* Audio/Video/Children Games * Conference & Club Facility %* Modern Bar * Library Contact: GLOBE TRAVELS B2/28, Sun Towers, IP Estate, New Delhi Tel.: 25843411, 25340433 Question 3: AIL India Publishing House in collaboration with International Trade Authority is organising 14th International Book Fair at Pragati Maidan for a week beginning from 23rd July. The exhibition will be inaugurated by HRD minister Smt, Smriti Irani. Write an advertisement for publication in national dailies,14TH INTERNATIONAL BOOK FAIR 2014 Date Time Venue 23 July -— 30 July 9am.-8 pm. Pragati Maidan a Inauguration: Smt. Smriti Irani F 23 July 9.00 DISPLAY PROFILE *» Books for all age groups © Computer software & CD forms ~ Teaching aids Audio-Visual aids BBACMeHe BronnRoon SPECIAL ATTRACTIONS * Meet the Author — Communicative Sessions * Get signed copies — first 500 only BPOaArFrMrVOHMROOW * 15% discount on all purchases * No Entry Fee Organisers: Sponsored by: International Trade Authority All India Publishing HouseNOTICE WRITING PURPOSE: Notices are effective means of disseminating information related to different issues or occasions. They reach to a large number of persons in a short time. Hence; a notice is written in simple and formal language. It is, cleat, brief and to the point. MAIN CHARACTERISTICS: (a) Format: It includes the word ‘NOTICE’, date, heading, writer’s name and des (b) Content: It must answer the questions What? When? Where? How? etc (©) Expression: It relates to the overall organisation and relevance of the content as well as grammatical accuracy and fluency. Remember 1. It must contain complete information. The order of presentation should be clear. State the purpose of notice clearly. Content should include all necessary information, e.g. for a meeting the time, venue, date and agenda. Use impersonal language, i.e., third person. Avoid ‘I’ and You’. Give the designation of the writer just below the signature. ‘The date of writing notice is generally put at the top. Observe the word limit. If you exceed it, you will get a negative mark. eI aAnAwLD Question You are Praveen /Prabha. As the Secretary, Science Club of your school, write a notice informing students about an Inter-School Science Exhibition and encouraging them to participate in it. ‘Science Club GOENKA PUBLIC SCHOOL, NEW DELHI 15 July 20XX NOTICE Inter School Science Exhibition Bright, enterprising and intelligent science students are invited to participate in the Inter-School Science Exhibition to be held in Sophia School next month. Submit your charts, models, projects by 30th July. Appear before screening committee on 5 Aug. 20XX at 1 a.m. in the Activities Room. Praveen/Prabha Scoretary Question As the Head Boy /Head Girl of your school you are organising a Career Counselling Session for XI and XII Std. students of your school. Write a notice giving details of it to be displayed on your school notice board. (Word limit: 50)‘ABC SCHOOL XYZ CITY 28" August’20 NOTICE CAREER COU! LING SESSION Students of classes XI and XIL are invited to attend a career counselling session on 10 Aug. 20XX in the Tagore Auditorium at 9.00 am. Please be seated by 8.45 am. Kindly do not bring bag/eatables inside the auditorium. For more details contact the undersigned. Rahul Mehta Head Bor Question 3: Your school is holding a summer camp for training students in Hockey and Basketball. Write a notice for the school notice board ofAnand Prakash Vidyalaya, Allahabad. You are the Sports Secretary of the school. (Word limit: 50 words) ANAND PRAKASH VIDYALAYA, ALLAHABAD 15 April 20XX NOTICE SPORTS - SUMMER CAMP Sports lovers will be pleased to know that our school is organising a summer camp for training students in Hockey and Basketball. Duration : 10 days — 15 May to 30 May Time: 8 to 10am. & 5 p.m. to7 p.m. Venue : Jawahar Lai Nehru Stadium Eligibility : Students of IX to XII only. ‘Those interested in taking benefit of the facility should give their names to the undersigned latest by 30 April 20XX. Hrishit Pandey Sports Secretary Question 4: Saurabh Shukla, a student of Class XII, has lost his calculator somewhere in the School premises. Write a short notice for the school notice board requesting the finder to return it to him. Saurabh is a student of Jain Model School, Surat.JAIN MODEL SCHOOL, SURAT 15 Oct. 20XX NOTICE LOST! LOST! LOST! Lost a Sharp-VM Calculator in the school premises during recess today. My initials SS are engraved on its black back. The finder is requested to return the same (o the undersigned. A treat is promised. Saurabh Shukla XILB—Roll No. 67 Question 5: You are Ashish Khanna of Class XII, You have found a watch in the school playground. Write a notice for the school notice board inviting its rightful owner to claim the watch after furnishing necessary details about it. ‘ABC SCHOOL, MYSORE 10 Nov, 20XX, NOTICE FOUND! FOUND! FOUND! Found a gent’s wrist watch in the school playground today, i.e., 10 Nov. 20XX at 8.30 a.m. The genuine ‘owner of the watch can claim it back from the undersigned after giving necessary details about the watch and identification marks if any Ashish Khanna XILA Roll No. 25 Question 6: You are the Secretary of Modern Flats Welfare Association, Bangalore. Write a notice to be circulated to the members of the Association, requesting them to attend a meeting to discuss the parking of the vehicles of the residents, DERN FLATS WELFARE ASSOCIATION, BANGALORE 6 Dec., 20XX NOTICE A meeting of the members of the Association will be held on Sunday, the 10th December 20XX at 3 p.m. in the Association’s Community Centre to discuss the arrangements to be made for the parking of the vehicles of the residents to ensure safety as well as convenience. All the members are requested to attend. Neeraj Sood Secretary MFWAHOME A\ SIGNMENT ADVERTISEMENT: 1. RKD Financial Services Ltd, 91 Nehru Place, New Delhi requires a Company Secretary for its corporate office urgently. Write out an advertisement for a walk-in-interview to be published in the classified columns of a local newspaper. 2. You are the General Manager of a leading industrial concern. You need a Chartered Accountant for your office. Draft an advertisement in not more than 50 words to be published in The Times of India, New Delhi, under the classified columns. 3. You are a commerce graduate with 8 years’ experience of keeping account. You want a job in some MNC/Corporate House. Prepare an advertisement to this effect. 4, You are Rohit of 105, Rajnagar, Ghaziabad. You want to sell your house. Write a suitable advertisement to be published in the classified columns of a newspaper. 5. You are Ashok/Ashita of Sitapur, Lucknow. You have got a foreign assignment and would be going abroad soon. You have a television set and refrigerator to sell, Draft a suitable advertisement to be published in the classified columns of The Hindustan Times, Delhi. 6. You have recently constructed a house with all the facilities in a posh area. As you have decided to give it on rent, draft a suitable advertisement for the ‘To Let’ column .of a local daily. Invent all the necessary details and contact address. 7. You are B.C. Rajan of 65, Mayur Vibar-I, Delhi-110091. You want to set up a small furniture factory-cum- sales-room in Gurgaon/Ghaziabad. Draft an advertisement seeking a suitable building on rent. Your advertisement is to be published in the ‘Accommodation Wanted’ columns of The Hindu 8. As the Managing Director of a bureau providing tutors for home coaching write out an advertisement to be published in the classified columns of a newspaper 9, An old man aged 68, poor vision, mentally upset has been missing for a week. Draft a suitable advertisement for the “Missing Persons” column of a newspaper in about 50 words. 10. Manoj Mishra has lost his marksheet and certificates of A.LS.S.E. while travelling by EMU from New Delhi to Faridabad. Write an advertisement for the “Lost and Found’ columns of a national daily. (Word limit 50 words) 11, Venus Travels, 99 Ansal Chambers Il, Bhikaji Cama Place, New Delhi, offers attractive holiday package at Chail for 2 nights/3 days in Rashi Resorts at concessional rates. Draft an advertisement for “Travels & Tours’ column of The Times of India, New Delhi 12. A retired army officer is looking for a suitable match for his smart, convent educated daughter. Write out a matrimonial advertisement for publication in a newspaper. 13. You are a builder and the proprietor of ‘Dream House Construction’. Draft a suitable advertisement for a new multi-storeyed residential building for sale to the public. Include details like area, surroundings, facilities, ete 14. M/s WANG SUNG have produced a new washing machine named “WASH WELL’. Draft an advertisement for a local daily to promote the sale of the new model. Offer a Diwali bonanza: free Philips transistor.HOME A\ SIGNMENT NOTICE: 1, Mother Teresa Public School, Kolkata is organising a debate on 15 Feb, 20XX at 11 a.m. The topic is “Environmental degradation is a global concern’, Two students can participate from each school. As social secretary of your school put up a notice inviting names of students who wish to participate in the debate. 2. You are the Secretary of your School Literary Association. Write a notice for your school notice board, giving details of the inauguration of the Literary Association activities. You are ABC of Queen Victoria Senior Secondary School, Nagpur. (Word limit: 50 words). 3. You are Sahil, Cultural Secretary of Tagore Model School, Cuttack. You have organised a Charity Show in your school in aid of the drought affected villagers of Kalahandi. Write out a notice to be displayed on the school notice board informing the students. 4, The Students’ Council of your school has organised an excursion to Kathmandu for the students of classes XI and XII during summer vacation. As President of the Council, write a notice in not more than 50 words telling the students about this excursion and inviting their names for joining it. 5. You are Ayushi of XII B. You have lost your bus-pass in the Activities Room during the rehearsals of the school play. Write a notice for the notice board of your school giving necessary details. 6. Avani, a student of class XII, has found a wallet in the school canteen. In addition to cash, it contains some receipts/bills. Write a notice for the school notice board inviting the rightful owner to claim it after giving details of the wallet and its contents. 7. You ate Anand Mohan, a social worker. You want to organise a cleanliness campaign in your locality. Write a notice in not more than 50 words to be displayed at suitable places in the locality inviting the citizens to participate in the campaign. Give details.