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1. Economics
Economics is a social science.
It studies human behaviour using scientific methods.
Economics develop economic theories to explain and predict human behaviour.
In the study of economics, we are concerned with how people use scarce resource to satisfy human
wants.
This relates to the following two important issues in economics:
(a) Resource allocation
This concerns how limited resources are allocated for the production of different goods and
services.
(b) Distribution of goods and services
This is also regarded as income distribution.
This concern how goods and services are distributed among different people.
2. Classification of economics
(a) Microeconomics
(b) Macroeconomics
4. Opportunity cost
4.1 Concept of opportunity cost
Unlimited wants
Opportunity
Scarcity Choice
costs
Limited resources
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4.2 Definition of opportunity cost
The opportunity cost of a choice is the value of the highest-valued option forgone.
4.3 Remarks on opportunity cost
(i) Change in the value of the chosen option will not affect the cost
(ii) The cost will change only if there is a change in the highest-valued option forgone or its value
(iii) change in the value of other option may not affect the cost
(iv) no choice implies no cost
(v) Past expenditure is not a cost
The cost that has been paid in the past and cannot be recovered.
It is not the opportunity cost of the choice; and does not affect current decision making.
(vi) Money is not just the money expense
Concept of full cost
Full cost = monetary cost (explicit cost) + non-monetary cost (implicit cost)
Monetary cost refers to the actual payment involved in obtaining the chosen option.
Non-monetary cost refers to the cost involved in obtaining the chosen option with no actual
payment made. Time cost is a common example of non-monetary cost.
4.4 Decision flow chart to tackle questions on opportunity cost
Identity Identity
the cost of each act the cost of each act
Compare
the cost of each act If the value of the
If the highest-valued
option forgone chosen option
(or its value) changes or the
changes options other than
the highest-valued
option forgone
changes
Answer: Answer: Answer: Answer:
The highest-valued (i) costs are the Cost changes + Cost does not
option forgone same state increases or change +
(ii) different + decreases explanation
state which one is
higher and which is
lower
2
4.5 Change of opportunity cost
Situation Effect on
(Value of A > Value of B > value of C) the opportunity cost
(a) A change in the value of the chosen option remains unchanged
(b) A change in the value of the highest-valued option forgone will change
(i) value of B Increases
(ii) value of B (value of B > value of C) Decreases
(iii) value of B (value of B < value of C) decreases
New priority: value of A > value of C > value of B
(c) A change in the value of other options forgone uncertain, depending on
whether the value of the
highest-valued option
forgone changes
(i) value of C increases
Value of A > value of C > value of B
(ii) value of C remains unchanged
Value of A > value B > value of C
(iii) option B is not available decreases
Value of A > value of C
(iv) New option is added in the priority list increases
Value of A > value of D > value of B > value C
(iv) option B and option C are not available No cost
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Notes on Microeconomics
Chapter 1-2: Basic Economics Concepts
1 Goods are:
(i) broadly defined as anything, including tangible goods and intangible services,
which can satisfy human wants.
(ii) things of which people prefer to have some rather than none.
1
3. Distinguish between economic goods and free goods
No Yes
Is more of it preferred?
No Yes
Is an opportunity cost involved in its
production?
air, sand in housing,
desert, ice in clothes,
North Pole movies
Examples
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Notes on Microeconomics
Chapter 2-1: Economic Problems and Economic Activities
1
2. Relationship between Specialization, Exchange and Private Property Rights
2.1 Specialization
➢ Specialization occurs when workers specialize in producing a good or a stage of production of
a good.
➢ Total output of an economy will be higher than that without specialization.
2.2 Exchange
➢ People can exchange the goods they produce for the goods they want in the market.
→ People can consume more goods.
→ People enjoy a higher standard of living.
➢ Exchange is a condition for specialization.
2.3 Private property rights
(i) Private property rights are the foundation for exchange to take place in a market economy.
(ii) Meaning of private property rights
➢ A person has private property rights over a good if he or she possesses
(a) the exclusive right to use
(b) the exclusive right to receive income and
(c) right to transfer.
(iii)
Right Meaning
Exclusive right to use The owner has the right to exclude others from using his or her
property.
Exclusive right to receive The owner has the exclusive right to receive income generated from
income his or her property.
Right to transfer The owner has the right to transfer his or her property to other
people.
(iv) Importance of private property rights in a market economy
➢ Well-defined and well-protected private property rights are the prerequisite for the
functioning of price mechanism.
➢ The price mechanism allocates the economic goods to the highest-valued users.
➢ If private property rights are not well defined and well protected, people will then use
non-price methods to allocate resources.
2
3. Relationship between Scarcity, Competition and Discrimination
(i) Scarcity exists when the resources or goods available are not enough to satisfy all people’s wants.
(ii) People need to compete against each other for the resources or goods.
(iii) Different forms of competition.
2 forms of competition
examples
(i) age
(ii) sex
(iii) qualification
(iv) physical abilities
(v) appearance
(vi) academic performance
(vii) non-academic performance
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Notes on Microeconomics
Chapter 2-2: Economic Problems and Economic Activities
Production Consumption
examples examples
farming, manufacturing, watching a movie, having meals,
the provision of services, etc. walking through the park, etc.
1
2.2 Economic units
Basic Economic Activities
Households Firms
role role
consumption production
A market for buying and selling A market for buying and selling
factors of production goods and services
A market for buying and selling A market for buying and selling
factors of production goods and services
2
(iii) Money flow
➢ The money flow refers to the flow of money income and money expenditure.
(a) Households
Households earn factor income by providing factor services to firms in the factor market.
Then they spend the factor income to buy goods and services produced by firms in the
product market.
(b) Firm
Firms receive revenue from the sale of goods and services to households in the product
market.
They use the revenue to pay their production costs of employing factor services from
households in the factor market.
3.2 Interest as a cost of earlier consumption and compensation for deferring consumption
(i) Definition of interest
Definition of interest
Borrower Lender
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(ii)
For borrower:
Cost of present Present
consumption consumption
Interest Desire to
rate borrow Trade-off
For lender: Desire to lend
Return on deferring Future
consumption consumption
4
Notes on Microeconomics
Chapter 3: Basic concepts of production
1. Production
Production is the act of turning input (or factors of production) into output.
2. Classification of Output
Classification of Output
classified by
rivalry and
Physical uses excludability
form in consumption
1
6. Classification of Production
6.1 Types of production
7. Factors of production
2
7.1 Land
(i) Definition of land
Land refers to all natural resources used in production. It is a gift of nature.
(ii) Return to land
The return for land is called rent.
(iii) Characteristics of land
(a) No cost of production is involved in land’s existence
(b) The supply of land cannot be increased artificially. It is stable in supply but not fixed.
(c) There is a cost of acquiring land to use because land is scarce and has alternative uses
7.2 Capital
(i) Definition of capital
Capital is the man-made resource used in production.
(ii) Return for capital
The return on capital is called interest.
(iii) Characteristics of capital
(a) Use of capital can increase the productivity of other factors of production,
(b) Increase in capital forgoes present consumption for future consumption.
(iv) Change in the stock of capital goods
(a) Capital formation (also called investment) refers to the production of capital goods.
(b) Depreciation (also called capital consumption) refers to the reduction in the stock of capital
goods resulting from wear-and-tear and obsolescence in production.
(v) Capital accumulation
(a) Capital accumulation refers to a net increase in the stock of capital goods.
Change in capital stock = capital formation – capital depreciation
Case Change in capital stock
(i) capital formation < capital depreciation Decreases
(ii) capital formation = capital depreciation Remains unchanged
(iii) capital formation > capital depreciation Increases / accumulates
3
7.3 Differences between land and capital
Land Capital
Types of resources Natural resources Man-made resources
Features (i) Land involves zero cost in its (i) There is a cost to produce.
creation.
(ii) Resources which are natural and (ii) Resources which are
have not been processed, i.e. not human man-made and have been
effort is involved. processed, i.e. human effort is
involved.
Returns Rent Interest
8. Labour
(i) Definition of Labour
Labour is the human effort, both mental and physical, used in production.
(ii) Return for labour
➢The return for labour is called wage.
➢The return for labour is mostly certain and positive.
9. Entrepreneurship
(i) Definition
Entrepreneurship refers to those human efforts that make decisions and bear production risks.
(ii) Return for entrepreneurship
➢The return for entrepreneurship is called profit.
➢The return for entrepreneurship is uncertain and may even be negative.
(iii) Roles of entrepreneurship
➢ Risk-bearing
➢ Decision making
➢ Coordination and management of other factors of production
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Notes on Microeconomics
Chapter 4-1: Labour and Division of Labour
1. Labour
➢ Labour is the human effort provided by a worker.
➢ It refers to the worker’s physical and mental effort.
➢ It is a kind of human resources.
1
2. Labour productivity
➢ Average labour productivity is the amount of output per man-hour (per worker per unit of time).
3. Mobility of labour
3.1 Types of mobility of labour
Mobility of labour
meaning meaning
the ability and willingness of a factor the ability and willingness of a factor
of production to change from of production to move from
one occupation to another. one place to another.
2
3.2 Factors affecting occupational mobility of labour and geographical mobility of labour
Factors affecting
Occupational mobility of labour Geographical mobility of labour
(i) Wage differentials provide incentives for (i) Differentials in wages or job opportunities
people to change occupations. (ii) Stability of political and social factors
(ii) Higher occupational mobility is expected (iii) High / low cost of transportation/
when a economy is having structural changes. better transportation network
(iii) Professionals such as doctors, lawyers, (iv) Difference in cultural factors
engineer and accountant tend to have low (v) Immigration and emigration policies
occupational mobility because the cost of (iv) Availability of labour market information
acquiring such expertise is high or the cost of
change to other occupation is high.
(iii) Some professions have strict entry
requirements, and that lowers occupational
Mobility.
(iv) Younger workers, who usually have less
working experience, are more likely to
change occupations than experienced and
skilled workers because their opportunity
costs of changing occupations are lower.
(v) Availability of labour market information
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Notes on Microeconomics
Chapter 4-2: Labour and Division of Labour
Bonus
Basic salary + commission
2. Piece rate
2.1 Feature of piece rate
➢Workers are paid according to their amount of output.
To employee (worker) Workers can earn more if they are (i) Workers earn less if they are
hard-working or productive. lazy or less productive.
(ii) Workers have an unstable
income compared with a time rate,
and their income drops
when they have sick leaves or
holidays.
1
3. Time rate
3.1 Feature of time rate
➢Workers are paid according to their working hours.
To employee (worker) Workers can have more stable income. Workers cannot increase income
by working harder.
4. Profit-sharing scheme
4.1 Feature of time rate
➢Wages are calculated based on a given percentage of the company’s profit and paid at the end of the
financial year.
2
5. Basic salary plus commission:
5.1 Feature of basic salary plus commission
➢Workers receive regular basic salaries and performance-based commission.
6. Tips:
6.1 Feature of tips
➢Tips are a gift of money paid directly by a customer to someone who provides services.
7. Conditions of use of piece rate, time rate, profit-sharing scheme (bonus) , revenue-sharing scheme
(basic salary + commission), tips.
Piece rate Time rate Profit-sharing Revenue-sharing Tip
scheme scheme
(i) When workers' (i) When workers' For supervisors and For sales For workers who
contribution can be contribution is managers whose representatives and directly provide
easily measured. too costly to performance is real estate agents services to
(ii) When product measure decisive to whose customers
quality can be (e.g., the firm's profit efforts are difficult
easily monitored. non-standardized to measure and
work or teamwork). monitor
(ii) When high
product quality is
required.
3
Notes on Microeconomics
Chapter 4-3: Labour and Division of Labour
1. Division of labour
1.1 Meaning of division of labour
➢ Division of labour (Specialisation) is a practice in which workers specialise in producing a good or
in a stage of production of a good.
1
S4 Economics
Notes on Law of Diminishing Marginal Returns
(II) Calculate total product (TP), average product (AP) and marginal product
(i) Total product (TP) is the total quantity of output produced by a firm in a period of time.
(ii) Average product (AP) is the average quantity of output produced by one unit of a variable factor in a
period of time.
(iii) Marginal product (MP) is the change in total product resulting from employing an additional
unit of a variable factor in a period of time.
1
(III) Law of diminishing marginal returns
Example 1
Given data: fixed factor, variable factor and total production.
(i) The law of diminishing marginal is only applicable in the short run.
(ii) Check whether the given data on fixed factor and variable factor show that the production is
in the short run.
(a) the data of fixed factor is a constant and
(b) the data of variable factor varies when output.
(iii) Use total product to calculate marginal product (MP =TPn – TPn – 1).
(iv) After calculating all the marginal product with respect to the total product, check whether the
marginal product will
eventually fall.
Example 2
Given data: fixed factor, variable factor and average production.
(i) The law of diminishing marginal is only applicable in the short run.
(ii) Check whether the given data on fixed factor and variable factor show that the production is
in the short run.
(a) the data of fixed factor is a constant and
(b) the data of variable factor varies when output.
(iii) Use average product to calculate total product with respect to variable factors employed.
(iii) Use total product to calculate marginal product (MP =TPn – TPn – 1).
(iv) After calculating all the marginal product will respect to total product, check whether the
marginal product will eventually fall.
2
(IV) Cost-output relationship in the Short Run
(i) Total cost (TC), average cost (AC) and marginal cost (MC)
(ii) Total cost (TC) is the sum of all costs incurred in production.
-Average variable cost (AVC) is the total variable cost per unit of output.
(iv) Marginal cost (MC) is the change in total cost resulting from producing an additional unit of
output.
3
S4 Economics
Notes on Economies of Scale
(I) Scale
When a firm increases (reduces) its output level by increasing (reducing) the employment of all factors of
production, its scale of production increases (decreases).
Internal economies of scale, which focus on the saving in cost due to the expansion of the firm’s size or
scale. Internal economies of scale result in a reduction in the average cost of production.
1
Inventory.
(ix) Spreading risk by diversification
(a) Spreading risk by product diversification
-The business risk due to changes in demand for individual products can be lowered.
(b) Spreading risk by market diversification
-The expansion of business into more regions can lower the business risk due to changes in
regional demand.
(c) Spreading risk by sources of raw materials diversification
-The purchase of raw materials from several suppliers can ensure a more stable supply
and price.
2
more cost-effective and convenient for firms.
-End of notes-
3
Notes on Microeconomics
Chapter 6-1: Ownership, Expansion and Integration of Firms
Firms ownership
Public Private
enterprises enterprises
Government Public
Owners bear Owners bear
departments corporations
unlimited liability limited liability
2. Firms
2.1 Features of a firm
(i) A firm is a planning unit of production.
(ii) It makes decisions regarding the employment of factors of production and the production of goods
and services.
(iii) It can exist without a physical location.
2.2 A firm is different from a plant.
2.3 The ownership of firms can be divided into public ownership and private ownership.
1
3. Public enterprise and private enterprise
3.1
Firms ownership
Public Private
enterprises enterprises
Government Public
departments corporations
3.2
Public enterprise Private enterprise
(i) Ownership Owned and controlled by owned by Private individuals
the government
(ii) Aim Profit-maximization Non-profit making /
promote the welfare of society
(iii) Financed by taxes or public funds private funds
(iv) Run by Government Officials The owners or employed managers
(v) Profit / loss Borne by the owners Borne by the general public
(vi) managerial incentive Weaker incentive to run the Stronger incentive to run the
enterprise enterprise
(v) Examples Education Bureau, Hongkong and Shanghai Banking
Fire Service Department Corportion
2
3.5 Public Corporation in Hong Kong
(i) Nowadays, the government has set up various kinds of public corporations,
for example, the Airport Authority Hong Kong4 and the Hospital Authority.
(ii) One major objective is to improve the operational efficiency of these organizations.
(iii) Public corporations differ from the traditional public enterprises in the following ways:
(a) They are separate legal entities from the government.
(b) They are financially independent and have separate accounts from the government.
(c) They are managed by a board of directors accountable to the government.
The directors and employees are not government officials.
(d) They may run on commercial principles.
3
4. Private enterprises
Private
enterprises
4
4.1. Features of different types of private enterprises
Limited company
Sole proprietorship Partnership Private limited Public limited
company company
Number of
1 2 or above 1-50 1 or above
owners
Legal status not a legal entity a legal entity
unlimited liability limited liability
Liability (i.e. the owner’s liability is not confined (i.e. the owner’s liability is confined to
to the amount of the initial investment) the amount of the initial investment)
Continuity limited lasting
Profits tax higher than sole proprietorship and
lower than limited company
rate partnership
Set-up more complicated than sole proprietorship
more simple than limited company
procedure and partnership
Transfer of needs the consent needs the consent of
- freely transferrable
ownership of all partners other shareholders
Disclosure of
to its shareholders to the general
accounting no to partners only
only public
information
⚫ narrower than limited company ⚫ wider than sole ⚫ wider than sole
⚫ cannot issue shares and bonds proprietorship and proprietorship
partnership and partnership
Sources of ⚫ can issue shares ⚫ can issue shares
capital and bonds, but and bonds to the
they cannot be public
freely traded on
the stock exchange
5
4.2 Sources of Capital
(i) Features of shares and bonds
(a) Shares:
Certificates of ownership which represent the ownership of shareholders in a limited
company
(b) Bonds
Certificates of debt issued by a limited company to raise capital
Shares Bonds
Status of holders owners of the company creditors of the company
Rate of return variable rates of dividend fixed rate of interest
holders having voting rights holders not having voting rights
Voting rights
at the AGM at the AGM
Maturity no maturity date a fixed maturity date
Priorities for repayment if holders repaid after bondholders holders claiming repayment before
the company winds up shareholders
(iii) Advantages and disadvantages of issuing shares and bonds to raise capital
6
(iv) Advantages and disadvantages of buying shares and bonds from small investors’ point of view
7
Notes on Microeconomics
Chapter 6-2: Ownership, Expansion and Integration of Firms
1. Ways of expansion
Ways of expansion
A firm enlarges its scale through taking A firm expands within its existing
over or merging with another firm. operation and management structure.
example example
2. Types of expansion
Types of expansion
1
3. Meaning of different types of expansion
Meaning
(a) Horizontal expansion A firm expands into a business at the same stage of production of
the same product.
(b) Vertical expansion A firm expands into a business in a different production stage of the
same product.
(i) Vertical backward expansion A firm expands into a a previous stage of production.
(ii) Vertical forward expansion A firm expands into a latter stage of production.
(c) Lateral expansion A firm expands into a business of related but not competing
product.
(d) Conglomerate expansion A firm expands into a business of unrelated production.
2
Notes on Microeconomics
Chapter 7: Competition and Market Structure
1. Market
Seller Buyers
conducted conducted
Selling Market buying
transaction transaction
goods & services goods & services
an arrangement by which people buy and sell their goods and services
examples of arrangement
(i) amarket place
(ii) an online system
(iii) a telecommunication system
(iv) by mail
2. Market structure
Market structure
meaning
examples examples
(i) product promotion
(i) offering discounts
advertising, brand building, packaging and gift offering
(ii) lower the prices
(ii) offering products with different levels of quality, functional features
(iii) offering products at different times or location
1
4. Market conditions affecting market power
(a) Number of sellers
(b) Number of buyers
(c) Ease of entry to and exit from the market
(d) Nature of products (homogeneous product or differentiated products)
(e) Availability of market information
5. Market structure
Market structure
2
6. Features of different market structures
Features Perfect Imperfect competition
Competition Monopolistic Oligopoly Monopoly
competition
(a) Number of Many buyers who are small and not associated with each other
buyers
(b) Number of Many sellers who Many sellers who A few sellers One seller
sellers are small and not are small and dominating the
associated with not associated with market
each other each other
(c) Ease of entry Free entry Free entry Restricted entry No entry
(d) Nature of products Homogeneous Differentiated Homogeneous or No close
products products differentiated substitutes
products
(e) Availability of Perfect information Imperfect information Imperfect Imperfect
market information information information
(f) Sellers’ decision Each seller is too Each seller is too small Interdependent Reduce its
small to have any to have any influence in pricing policies output so as
influence on other on other sellers. to sell at a
sellers. higher price
(g) Forms of Not engaging in Engaging in price Engaging in price Engaging in
competition non-price competition and competition and price
competition non-price competition non-price competition
competition and non-price
competition
(h) Other feature of price taking Price searching Price searching Price
the seller(s) searching
3
4.1. Features of different types of private enterprises
Limited company
Sole proprietorship Partnership Private limited Public limited
company company
Number of
1 2 or above 1-50 1 or above
owners
Legal status not a legal entity a legal entity
unlimited liability limited liability
Liability (i.e. the owner’s liability is not confined (i.e. the owner’s liability is confined to
to the amount of the initial investment) the amount of the initial investment)
Continuity limited lasting
Profits tax higher than sole proprietorship and
lower than limited company
rate partnership
Set-up more complicated than sole proprietorship
more simple than limited company
procedure and partnership
Transfer of needs the consent needs the consent of
- freely transferrable
ownership of all partners other shareholders
Disclosure of
to its shareholders to the general
accounting no to partners only
only public
information
⚫ narrower than limited company ⚫ wider than sole ⚫ wider than sole
⚫ cannot issue shares and bonds proprietorship and proprietorship
partnership and partnership
Sources of ⚫ can issue shares ⚫ can issue shares
capital and bonds, but and bonds to the
they cannot be public
freely traded on
the stock exchange
4
4.2 Sources of Capital
(i) Features of shares and bonds
(a) Shares:
Certificates of ownership which represent the ownership of shareholders in a limited
company
(b) Bonds
Certificates of debt issued by a limited company to raise capital
Shares Bonds
Status of holders owners of the company creditors of the company
Rate of return variable rates of dividend fixed rate of interest
holders having voting rights holders not having voting rights
Voting rights
at the AGM at the AGM
Maturity no maturity date a fixed maturity date
Priorities for repayment if holders repaid after bondholders holders claiming repayment before
the company winds up shareholders
(iii) Advantages and disadvantages of issuing shares and bonds to raise capital
5
(iv) Advantages and disadvantages of buying shares and bonds from small investors’ point of view
6
Micro-economics
Chapter 8 – Demand & Supply : Price Determination
1. Demand
1.1 Concepts of Demand
➢ Demand refers to the quantities of a good that consumers are willing and able to buy at all given
prices over a period of time, ceteris paribus (i.e. holding all other things constant).
➢ Demand
(i) It is a want supported by purchasing power.
(ii) It refers to the quantities demanded of a good at all given prices.
(iii) It refers to the quantity of a good that a consumer plans to buy.
(iv) It is time-specific.
➢ Individual demand and market demand:
Individual demand Market demand
It is the demand of an individual consumer It is the sum of the individual demands of all
consumers in the market
➢ Market demand can be found by:
(i) horizontal summation of individual demand schedules
(ii) horizontal summation of individual demand curves
2. Supply
2.1 Concepts of Supply
➢ Supply refers to the quantities of a good that producers are willing and able to sell at all given
prices over a period of time, ceteris paribus.
➢ Supply:
(i) It refers to both the producers’ willingness and ability to sell a good.
(ii) It shows the quantities supplied of a good at all given prices.
(iii) It refers to the quantity of a good that a producer plans to sell is time-specific.
➢ Individual supply and market supply:
Individual supply Market supply
It is the supply of an individual It is the sum of the individual supplies of all producers
producer in the market
1
3. Determination of Equilibrium Price and Output
3.1 Market equilibrium
➢ Market equilibrium is a state in which the market quantity demanded equals the market quantity
supplied and there is no tendency for the price to change.
➢ The price and quantity at market equilibrium are called:
(i) equilibrium price (or market clearing price); and
(ii) equilibrium quantity.
➢ In a demand-supply diagram, market equilibrium refers to the intersection point of
the market demand curve and the market supply curve.
P2
P1
shortage
D
Quantity
0
Market disequilibrium
Price is set above the equilibrium Price is set below the equilibrium
the quantity demanded is greater than the quantity demanded is smaller than
the quantity supplied the quantity supplied
2
4. Money Price (Nominal Price) and Relative Price
4.1 Money price (nominal price)
When the price of a good is expressed in terms of money, it is called the money price
(nominal price).
3
Notes Micro-economics
Chapter 9-1 – Demand & Supply : Change in Market Price
1. Change in demand
1.1 Change in quantity demanded versus change in demand
The differences between the effects of a change in quantity demanded and those of a change in demand
are:
Change in Quantity Demanded Change in Demand
(i) The demand schedule remains unchanged. (i) The whole demand schedule changes.
(ii) A change in quantity demanded refers to a (ii) A change in demand refers to a change in
change in the quantity of a good demanded caused the quantity demanded of a good at every given
by a change in its price, ceteris paribus. price due to changes in any factor other than its
(iii) The change of quantity demanded is indicated price.
by a movement along the same demand curve. (iii) The price of the good is constant.
(iv) The change of demand is indicated by a
shifting of entire demand curve.
An increase in price of the good An increase in demand
P
P
P2 ⚫B
P1
P1 ⚫A
D2
D D1
Q
0 Q2 Q1 Q
0 Q1 Q2
P P
P1 ⚫C
P1
P2 ⚫A D1
D D2
0 Q Q
Q1 Q2 0 Q2 Q1
-It is represented by a movement along the same -It is represented by a shift of the entire demand
demand curve. curve.
(i) P➔Qd (i) D➔Dd (D curve shifts upward.
(ii) P ➔Qd (ii) D ➔Dd (D curve shifts downward.
1
1.2 Factors affecting demand
(i) Income (consumers’ purchasing power)
Normal goods are those goods for which the demand will increase (decrease)
when people’s income increases (decreases).
(ii) Inferior goods are those goods for which the demand will decrease (increase)
when people’s income increases (decreases).
(iii) Consumers’ preferences for the goods
When people prefer more of the goods, the demand for the goods will increase.
(iv) Price and availability of related goods
Two goods are substitutes when they An increase (a decrease) in the price of one
satisfy similar wants or needs. good leads to an increase (a decrease) in the
Substitutes
demand for the other.
The two goods are in competitive demand.
Two goods are complements when An increase (a decrease) in the price of one
they are usually used together to good leads to a decrease (an increase) in the
Complements
satisfy a certain want or need. demand for the other.
The two goods are in joint demand.
The demand for factors of production An increase (a decrease)in the demand for a
Derived
of a good is a derived demand for its good will lead to an increase (a decrease)in
demand
output. the demand for its factors of production.
2
2. Change in Supply
2.1 Change in quantity supplied versus change in supply
The differences between the effects of a change in quantity supplied and those of a change in supply
are as follows:
S
S2
B
P2
P1
P1 A
0 Q
Q1 Q2 0 Q
Q1 Q2
D P1
P2
0 Q
Q2 Q1 0 Q
Q2 Q1
-It is represented by a movement along the same -It is represented by a shift of the entire supply
supply curve curve.
(i) P➔ Qs (i) S➔Qs (S curve shifts downward)
(ii) P➔ Qs (ii) S➔ Qs (S curve shifts upward).
3
2.2 Factors affecting supply
(i) Cost of production
When the cost of production of a good increases (decreases),
the supply of the good will decrease (increase).
(ii) State of technology
Technological improvement lowers the cost of production and increases supply.
(iii) Price and availability of related goods
When two goods require similar An increase (a decrease) in the price of one
Competitive input to produce, good leads to a decrease
supply they are usually in competitive (an increase) in the supply of another good
supply. when two goods are in competitive supply.
When one good is a by-product An increase (a decrease) in the price of one
of another good, good leads to an increase
Joint supply
these two goods are usually in (a decrease) in the supply of another good
joint supply. when two goods are in joint supply.
4
Notes on Micro-economics
Chapter 9-2 – Demand & Supply : Change in Market Price
0 Q1 Q2 Q
D =S D2
-D curve shifts upward
Unit Price
S1 -S curve shifts downward
D1 -the D curve shifts to the right by the
S2
same extent as the S curve
P2 = P1 -Results:
(1) P remains unchanged
Q
(2) Qe from Q1 to Q2.
0 Q1 Q2
P.1
(II) Increase in Demand and Decrease in Supply
P.2
(III) Decrease in Demand and Increase in Supply
P.3
(VI) Decrease in Demand and Decrease in Supply
P.4
Notes on Micro-economics
Chapter 10 – Demand & Supply : Change in Market Price
Price Elasticities
1
2. Point Elasticity of Demand Versus Arc elasticity of Demand
2
3. Types of Price Elasticity of demand
-% in Qd P1
> % in price
Q
0 Qd2 Qd1
D
OR
P2
-% in Qd
P1
<% in price
Q
0 Qd2 Qd1
Unitarily -% in Qd = % in price Ed = 1
elastic P
D
demand OR
P2
% in Qd = % in price
P1
Q
0 Qd2 Qd1
Q
0 Qd
3
4. Relationship between price elasticity of demand and seller’s total revenue
P2
gain
Q
0 Qd1 Qd2
(ii)
P2
increase in TR
gain
P1
loss
Q
0 Qd2 Qd1
Q
0 Qd1 Qd2
4
Types of Ed Direction Explanation Effect on Total Revenue Diagram
of Price
Change
Unitarily Increase % increase in price (i)
P
elastic or = % change in Qd Gain in TR D
demand decrease = loss in TR
P2
(Ed = 1) (ii)
gain
TR remains unchanged
P1
loss
Q
0
Qd2 Qd1
5
6. Types of Price Elasticity of Supply
P1
Q
0 Qs1 Qs2
S
P2
P1
Q
0 Qs1 Qs2
P2
P1
Q
0 Qs1 Qs2
Q
0 Qs
6
Notes on Micro-economics
Chapter 13 : Efficiency and the Market
Unit Price
0 1 2 3 4 5 Quantity
0 1 2 3 4 5 Quantity
1
1.2. Consumption Choice
(I) Consumer surplus
(i) Consumer surplus (CS) is the extra Unit Price
amount a consumer is willing to pay over the
amount that he has to pay for a good. a⚫
(ii) Consumer surplus
MB = P
= total benefit – total expenditure
= area abQ0 – aea PbQ0 ⚫
P
or b
Consumer surplus
MB curve
= sum of difference between the MB of price
of each good X bought 0 Q Quantity
2
2. The theory behind supply
2.1 Profit maximization
(i) Assumed that each firm seeks to maximize profit.
(ii) Profit = total revenue – total cost
(ii) Calculating MC
Price
2.4 Concepts of Producer surplus
(i) Marginal cost (MC) measures a producer’s minimum supply-price for an extra unit of a good.
(iii) Producer surplus refers to the difference between the minimum amount a producer is willing to
receive to produce a good and the amount he or she actually receives.
3
(iv) When the price of a good increases (decreases), producer surplus will increase (decrease).
(v) Producer surplus is maximised when the price of a good equals the marginal cost of the last unit of
the good produced.
2.5 In a perfectly competitive market, both the profit and PS are maximised when MC = P.
0 Q1 Quantity
4
3.3 The condition for efficiency
➢ Total social surplus is maximized when the marginal (MB) from each good is equal to its respective
marginal cost (MC).
➢ Total social surplus is maximized when MB = BC
0 Q2 Q1 Q3 Quantity
3.4 Changes in consumer surplus, producer surplus and total social surplus
(i) Changes in demand (assuming a parallel shift)
a. Demand b. Demand
• CS • CS
• PS • PS
• TSS • TSS
5
4. The functions of price
➢ Two functions of prices:
(i) Allocative function
Market prices direct resources to produce the goods that have the highest benefits.
(a) The market prices provide information for allocating the resources to different uses.
(b) The market provide incentives for people to act according to the price signals.
(ii) Rationing function
Goods are rationed (or distributed) to consumers who value the goods the most.
6
Notes on Micro-economics
Chapter 12 : Market Intervention (I)
Market Intervention
(1) Price Intervention (2) Quantity intervention (3) Tax and Subsidy
(Quota)
g• S =MC
g• excess
supply
PB •a S =MC
Pf a• price floor
Pe •b Pe •b
c
Pc • price ceiling •c
excess D = MB
demand h•
D =MB
h• Q
0 Qc Qe Q
0 Qf Qe
1
Maximum Price control (Price Ceiling) Minimum Price Control (Price Floor)
(ii) Effective Price Ceiling (ii) Effective Price Floor
➢To be effective, it must be set below the ➢To be effective, it must be set
market equilibrium price. above the equilibrium price.
(iii) Effects on price, quantity and total revenue (iii) Effects on price, quantity and total revenue
(a) Excess demand (a) Excess (demand/supply)
Qd > Qc at the market price of Pc. Qd < Qc at the market price of Pf.
(b) Market price (Pc) < Pe (b) Market price (Pf) > Pe
(i) It reduces price from Pe to Pc. (i) It raises price from Pe to Pf.
(ii) It reduces quantity transacted (ii) It reduces quantity transacted
from Qe to Qc. from Qe to Qf.
(c) Total revenue (c) Total revenue
As both price and quantity transacted (i) Depending on the elasticity of demand
are reduced, the sellers’ total (1) If demand is elastic,
revenue decreases. the imposition of the price floor will
reduce the sellers’ revenue.
(2) If demand is inelastic,
the imposition of the price floor will
raise the sellers’ revenue.
(ii) If the government buys up the surplus
Both price and quantity transacted
are raised, the sellers’ total
revenue decreases.
2
3. Quantity intervention
3.1 Quotas
(i) Meaning:
➢It is a limit on the maximum quantity of goods that can be offered for sale.
➢Sellers are not allowed to sell more than this maximum limit.
-e.g. a quota on the issue of taxi licences
(ii) Economic effects of an effective quota
(a) An effective quota should be set at an output level
P
lower than the original equilibrium output level.
(b) Imposition of an effective quota g• S2 =MC2
➢The new supply curve becomes hBS2 with a kink at
point B.
(c) Effects on Price, Quantity & Total Revenue Pm •C S1 =MC1
(1) Price increases from Pe to Pm.
(2) Quantity transacted decreases from Qe to Qm. Pe •E
(3) Total revenue (depending on the elasticity of demand: •B
(i) If demand is inelastic, the sellers’ total revenue
D =MB
increases. h•
(i) If demand is elastic, the sellers’ total revenue Qm Qe
Q
decreases. 0
3
4. Tariff Vs Quota
B
D
Q A
0 Q2 Q1 Q
0 Qm Qe
(i) Per unit tax is imposed on the sales of (i) Quota is a restriction on the total quantity of
goods and services. output or sales.
(ii) Imposition of per-unit tax (ii) Imposition of quota
(a) Supply of good decreases. (a) Supply curve becomes ABS2 with a kink at
(b) Supply curve shifts upward. point B.
(c) Pe increases. (b) Pe increases.
(d) Qe decreases. (c) Qe decreases.
P1
Q
0 Q2 Q1
P2 t
P1
Q
0 Q2 Q1
4
5. Per-unit sales tax and Per-unit subsidy Intervention
(ii) Total revenue to the sellers: (ii) Total revenue to the sellers:
➢Total revenue before per-unit tax ➢ Total revenue before per-unit subsidy
=P1 x Q1 =P1 x Q1
➢Total revenue after per unit tax ➢ Total revenue after per-unit subsidy
=P2 x Q2 =P3 x Q2
(iii) Tax revenue to the government (iii) Subsidy provided by the government
= tax rate x quantity transacted = subsidy rate x quantity transacted
= (P3 - P2) x Q2 =(P3 - P2) x Q2
(v) Efficiency loss (MB> MC) (v) Efficiency loss (MB < MC)
➢underproduction ➢ overproduction production
➢deadweight loss (area abc) ➢deadweight loss (area abc)
5
6. Deviations from Efficiency
(i) Government intervention such as an effective price ceiling, price floor, quotas and unit taxes will
lead to underproduction, while unit subsidies will lead to overproduction.
(ii) All of them will lead to a deadweight loss.
Price ($)
S = MC
A
P2
B F H
C G I
P1
E
D = MB
0 Quantity
Q1 Q2
(iv)
Lowering effective Lowering effective A reduction in an
price ceiling price floor effective quota
Change in CS Uncertain
Change in PS Uncertain Uncertain
Change in TSS
Change in
deadweight loss
-End of Notes-
6