1. Open question (5 Pts.

What is the metrics optimization in decision makimg?

Answer:
Metrics refer to RightScores in RightChain Principles. As examples for metrics
we can say, shipping time,order accuracy,delivery time,transportation
costs,warehousing costs etc.

2. Open question (5 Pts.)

Recover well! Explain this supply chain service principle by example.

Answer:
This principle is about recovering,regardless of anything.For example,at
Disneyland workers are trained in the way that they can easily recognize
dissatisfied customers.And if the buyer could not find the product he/she
wanted to buy,customer may appeal to retailer managers.Managers get
informed about empty shelves. Open question (5 Pts.)

What you understand from Multimodal logistics definition?

Answer:
Within logistics as functions we have transportation which may be between
customer and producer or between consumer and
producer.Trucks,ships,plane,railway all together are called multimodal
transportation.It happens that you don’t need only 1 way.You need connection
between these transports.For example,from Central Asia to Europe you may
need railway to carry to the port and from 1 port to another,and from there
using trucks or railway etc.This is called multimodal transportation.
3. Open question (5 Pts.)

What you understand from 4PL logistics definition?

Answer:
4PL is a logistics model where manufacturers outsource their organization
and supervision of their supply chain to a 4PL provider.4PL offers a high level
of effective supply chain management to the customers,and allows to
outsource their logistical processes to 3PL professionals to manage it
efficiently.For example,under this model the manufacturer outsources
packaging,logistics and warehousing of products to a retailer from 4PL
company.It includes services as inventory planning and
management,consultancy, logistics and freight strategy etc.4PL is better
suited for medium and large businesses,that is why it may be cost prohibitive
for small startups.

4. Essay Question (5 Pts.)

Explain the RightChain Star Model of Supply Chain Logistics perspective

according to the BRAVO market.