The methods that can be adopted by academic researchers who have dealt with the similar

marketing problem are

Focus group- A focus group is a research technique that uses group interaction to collect
data. The group is made up of a small number of people who have been carefully chosen to
discuss a specific topic. Focus group discussion are often used to identify and investigate
how people think and act, as well as to shed light on why, what, and how questions.
Questionnaires- A research questionnaire is typically composed of both closed-ended and
open-ended questions. Long-form, open-ended questions allow the respondent to explain
on their opinions.

METHOD
As discussed in the literature review, a mixed-method research design incorporating both
qualitative and quantitative data was used to investigate the current study trend in the
luxury hotel industry. (Schwandt, 2001).

The method that we will use to collect data the qualitative and quantitative data on
expansion of banyan tree to different countries will be a focus group. (Schwandt, 2001).

A focus group can be set up in order to develop certain strategies for market expansion in
America, Caribbean, Europe and the Middle East. The focus group can help collect data on
various aspects via group interactions. This focus group discussion will include around 10-15
members. This will provide on insights about what people think of a luxury resort and spa
and what services they expect. These expectation will be different for people from different
countries.

SAMPLE-

pool of eligible participants can be randomly selected to participate in the focus group
discussion for getting knowledge about the market and people perspective.
The pool of participants will have to answer certain questions which will be prepared
beforehand.

MEASURES-
These questions asked in this focus group will assist in understanding what motivates your
target buyer persona, their habits, responsibilities and decision-making power, and
preferences questions. The purpose of these focus groups will be to understand the perception
of focus groups towards the luxury resorts and spas and what services they desire. The focus
group will have questions which are

Introductory questions
Close ended questions
Open ended questions
Group discussions
Probing questions

REFERENCE
Schwandt, T. A. (2001). Dictionary of qualitative inquiry (2nd ed.). Thousand Oaks, CA:
Sage Publications
https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4920&context=etd