Salesforce Marketer Group(MC), Phoenix, AZ

Jyothsna Bitra
Marketing Cloud Consultant, Arxcient
Phoenix, Arizona.
Agenda

● Salesforce Marketers Certifications

● BootCamp Overview
● Certification Overview
● Useful Resources
● Maintenance Schedule
● Trailhead, Webassessor, Trailblazer.me
● Salesforce Certification Day Webinar
● Certification Tips
Guilda Hilaire
Senior Manager of Product Marketing, Salesforce
Boston, MA.
Salesforce Marketing Cloud Administrator Certification

Designed for administrators who can configure

Marketing Cloud products utilizing industry and
product best practices.

Demonstrate your knowledge and skills in:

● Marketing Cloud setup No prerequisites
● Contact management
● Social studio 3-6 months experience
● Security best practices recommended

View certification:

https://sfdc.co/FUCUY
Salesforce Marketing Cloud Consultant Certification

Designed for consultants who have hands-on

experience implementing Marketing Cloud Email
Studio, Journey Builder, Automation Studio,
Content Builder, Contact Builder, and Marketing
Cloud Connect in a customer-facing role.

Perfect for: Prerequisite: Marketing Cloud

Email Specialist
● Salesforce Administrators 6-12 months experience
● Email Digital Marketers recommended

View certification:

https://sfdc.co/GP7h3
Salesforce Marketing Cloud Developer Certification

Designed for those with hands-on experience as a

full-stack developer for Marketing Cloud.

Experience in the following areas:

● Creating personalized, dynamic messages and
landing pages
Prerequisite: Marketing Cloud
● Marketing Cloud scripting languages Email Specialist
● Data configuration, manipulations and advance
segmentation At least 1-year experience
● Reporting and analytics recommended

View certification:

https://sfdc.co/byCTgk
Salesforce Marketing Cloud Email Specialist Certification

Designed for those with experience using

Marketing Cloud for email marketing best
practices, message design, subscriber and data
management, inbox delivery, and
tracking/reporting metrics.

No prerequisites

6-12 months experience

recommended

View certification:

https://sfdc.co/bZ3zoa
Salesforce Pardot Consultant Certification

Demonstrate your ability to design and implement

solutions using Pardot’s marketing-automation
capabilities that meet customers’ business
requirements and long-term engagement goals.

Prerequisite: Pardot Specialist

6 months experience
recommended

View certification:

https://sfdc.co/eXCkw
Salesforce Pardot Specialist Certification

Designed for those who can demonstrate skills

and knowledge in designing, building, and
implementing marketing workflows through the
Pardot platform.

Perfect for:
No prerequisites
● Pardot Marketers
● Business Users Hands-on experience with
● Salesforce Administrators Pardot recommended

View certification:

https://sfdc.co/bX1I7K
BootCamp Overview

Najee Bartley
Email Developer, U.S. Bank
Georgia, Atlanta
BootCamp Overview

● Schedule
● Speakers
● Slack Channel
● Homework
● Study Sessions
Why get Certified?

❖ Getting certified can transform you career

❖ Great testament to all that you have learned
❖ Shows your commitment to your company’s success and your professional growth
❖ Unlock the door to the world of opportunities
❖ Stay sharp and master your domain
Marketing Cloud Administrator

The Salesforce Marketing Cloud Administrator

should have knowledge of the features
available to end users and the configuration
options available in Marketing Cloud.
Candidates should also be able to respond to
common business requirements and perform
administrative functions within Marketing
Cloud in accordance with digital marketing best
practices.
Exam Format

❖ 60 Questions
❖ Multiple Choice; Multiple Select
❖ Time Allotted: 105 minutes
❖ Passing Score: 67%
❖ Pass/Fail Upon Completion
❖ Section-Level Feedback Upon Completion
❖ Prerequisites: None
❖ Registration fee: $200
Exam Outline

❖ Digital Marketing Proficiency: 13%

❖ Subscriber Management: 18%
❖ Setup: 38%
❖ Channel Management: 16%
❖ Maintenance: 15%
Digital Marketing Proficiency

❖ 13% ~8 Questions

❖ Describe governance and compliance in relation to digital marketing.

❖ Recognize security best practices for data, permissions, and PII.
❖ Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management

❖ 18% ~11 Questions

❖ Given a scenario, describe the contact model.

❖ Given a scenario, evaluate data quality.
❖ Explain preference and profile center concepts.
Setup

❖ 38% ~22 Questions

❖ Configuration of business units, users/permissions, and security/passwords.

❖ Configuration of Integrations.
❖ Setup Features.
❖ Marketing Cloud Extension Products.
Channel Management

❖ 16% ~10 Questions

❖ Email Studio Configurations

❖ Mobile Studio Configurations
❖ Advertising Studio Configurations
❖ Social Studio Configurations
❖ Journey Builder Configurations
Maintenance

❖ 15% ~9 Questions

❖ Data Cleanup
❖ Reports
❖ Other Marketing Cloud Products
❖ Managing Marketing Cloud Accounts
Trailhead Modules

https://trailhead.salesforce.com/en/content/learn/trails/administer-marketing-cloud

https://trailhead.salesforce.com/en/content/learn/trails/study-for-the-marketing-cloud-
administrator-exam

https://trailhead.salesforce.com/content/learn/modules/mrkt_cloud_studios_builders

https://trailhead.salesforce.com/content/learn/modules/google-analytics-360-
integration-for-marketing-cloud
Other Useful Resources

•https://www.linkedin.com/pulse/help-i-need-resources-prepare-me-salesforce-
marketing-guilda-hilaire/

•https://jbitra.com/2020/05/15/marketing-cloud-administrator-certification-
preparation/

•https://tidbitsforu.com/mc-admin/

•https://ampscript.com/salesforce-certified-marketing-cloud-administrator-
exam-guide/
•https://sfmcstuff.com/2020/02/18/prepare-your-salesforce-marketing-cloud-
administrator-exam/#comment-1
•http://thinkingoutcloud.blog/marketingcloud-admin-cert/
Certification Maintenance

● Salesforce certification maintenance is completed on Trailhead

● Link Trailhead and Webassessor Accounts
● As you earn badges and points, your achievements will proudly display on your
Trailblazer.me profile.
● Maintenance Schedule
Salesforce Certification Day Webinars
❖ Half-day webinar to help you prepare for your Salesforce Certification
❖ Receive a coupon code

https://trailhead.salesforce.com/credentials/cert-days#marketing
Trailhead Demo

● Trailhead Modules
● Trailhead Credentials
● Webassessor
● Trailblazer.me -> Maintenance Due
● https://trailhead.salesforce.com/home
Certification Tips

● Book your Certification

● Understand the Study Guide
● Get Hands-on practice
● Join Study Groups
● Practice Exams
● Mark your Questions
● It’s ok to Fail
● Say No to Dumps
● There’s no replacement to real world experience
Upcoming Sessions
Every Tuesday and Thursday 9 pm EST – 10 pm EST

08/25: Welcome, Program Overview and Marketing Cloud Certification Overview

08/27: Digital Marketing Proficiency - Marketing Cloud Products
09/01: Subscriber Management - Preference Center, Profile Attributes, Contact Model
09/03: Set Up - Permissions and Security, Configuring Integrations
09/08: Set Up - Configuring BUs, Setup features
09/10: MC Extension Products 09/15: Channel Management - Email Studio Configuration
09/17: Channel Management - Journey Builder Configuration
09/22: Digital Marketing Proficiency - Best Practices and Compliance
09/24: Maintenance - Data Cleanup, Reports and Managing Accounts
Next Steps

Join the Slack group for all communications

Register for all the sessions

Share your thoughts and comments on twitter using the hashtags

#MCAdminZeroToHero #TrailblazerCommunity and tag @PhxB2CUG