National University of Computer and Emerging Sciences

Course Name: Marketing Management

Instructor Name: syed Zeeshan Haider

Section: 2A
Assignment: 04

Submitted By:
20F-0023 Maheen Iqbal
 Four P’s
The Marketing mix in simple words is putting the proper product at the proper price within the right
place and at the proper time. You would like a product that a society or a group of people needs, put it
at the place which they visit regularly at the proper price it right and do all that at a time once they want
to shop for the merchandise.

Product

A product is anything that can be offered to a market that might satisfy the need or want. For the
marketing purpose of the product we have decided to launch mineral water. SHEZAN Mineral
Water is a product that is going to serve different segments of customer. Our target market is
very large with different segments. Our expected sales are very high.

Promotion :
Shezan has designed sales promotion in a way to encourage the company’s sales or other
members of the channel to sell products more aggressively. Shezan arranges concerts, trade
shows, event sponsorship, in-store displays, and discounts. In Shezan, a separate sales
division is functioning. The function of this department is to require the sales orders, visit
the market, collect the customer’s complaints and transfer them to the concerned
department.
Place:
means distribution of the products. It’s a really important element of the marketing mix. We
can place the product in different cities and rural areas where they're needed more. Goods
also must be physically transported. For this purpose, middlemen are used.
Price
price means the only factor that generates revenue for the corporate is that the Pricing of the
merchandise. In starting, we can determine a cheap price, that everyone can purchase our
MINERAL WATER, in this way, we make more customers. We offer different discounts
because it is the basic need of every person.Pricing is categorized into two types
1.Value-based price 2.Cost based price