ROLL: NO. 01-322192-003 MBA (WEEKEND) 2-YEARS SUBMITTED TO: NASIR MEHMOOD DATED: 16.04.2021 The management of the company should define the objectives of the business, which are the overall plans for the company For example, an objective could be to maximize market share, and the strategy to achieve this could be to launch a new brand or product every year, and instead of interviewing candidates there should be assessment techniques adopted to identify the best candidate who can actually perform the job better than others