A

PROJECT REPORT
On
“STUDY OF COMPENSATION MANAGEMENT
TATA MOTORS”
Submitted towards Partial Fulfillment of
BACHELOR OF BUSINESS ADMINISTRATION
(AFFILIATED TO C.C.S. UNIVERSITY, MEERUT)
(2018-2021)

UNDER THE GUIDANCE OF

Submitted to: Submitted By:

Dr. KUMAR RATNESH AKUL MITTAL
ASSISTANT PROFESSOR Roll No. 180986105012
DIMS, BBA BBA- VI SEM

DEWAN INSTITUTE OF MANAGEMENT

STUDIES, MEERUT

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 STUDENT DECLARATION

I am AKUL MITTAL student of B.B.A. – VI Sem, DIMS, Meerut here by declares that the

project report titled “STUDY OF COMPENSATION MANAGEMENT TATA Motors.”

is completed and submitted under the guidance of “Dr. KUMAR RATNESH , ASSISTANT

PROFESSOR of BBA Department DIMS, Meerut” is my original work.

The imperial finding in this report is based on the data collected by me. This project has been
submitted to CCS, University , Meerut or not any other university for the purpose of
compliance of any requirement of any examination or degree.

AKUL MITTAL

Roll No. 180986105012

BBA- VI SEM

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 ACKNOWLEDGEMENT

I take this as an opportunity to thank with bottom of my hear all those without whom the

journey of doing my project would not have been as pleasant as it has been to me. Working

on my project was a constant learning experience with all sweat and tear which was its due

but not without being richly stimulating experience of life time.

I am very thankful to Dr. KUMAR RATNESH , ASSISTANT PROFESSOR of BBA

Department DIMS, Meerut for giving me their valuable advice and guidance towards

fulfillment of the project

For any project to be a success, it is very important to get the right guidance and support

which I got from my Dr. KUMAR RATNESH , ASSISTANT PROFESSOR of BBA

Department DIMS, Meerut. I express my gratitude to my faculty guide for inspiring me

throughout the project.

I want to express my deep gratitude to our institution DIMS Meerut , for giving me the

opportunity to undertake this project and enhance my knowledge.

Finally I would like to convey my heartiest thanks to all my well wishers for their blessing

and co-operation throughout my study. They boosted me up every day to work with a new

and high spirit.

AKUL MITTAL

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 CONTENT

 Certificate

 Acknowledgement

 Preface

 Executive Summary

Table of content Page Nos.

 Introduction

 Company profile

 Organization chart

 Aims and objectives

 Objectives of the study

 Research Methodology

 Problems and limitations

 Findings, Analysis & Interpretations

 SWOT/ETOP analysis

 Suggestions/Recommendations

 Conclusion

 Questionnaire

 Bibliography

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 INTRODUCTION OF COMPENSATION MANAGEMENT

AND BENEFITS

Compensation Management is an integral part of the management of the

organization. Compensation is a systematic approach to providing monetary
value to employees in exchange for work performed. Compensation may
achieve several purposes assisting in recruitment, job performance, and job
satisfaction. To be effective, the managers must appreciate the value of
competitive pay, their human resources, and have an investment view of
payroll costs. It is of prime importance for an organization to maintain pay
levels that attract and retain quality employees while recognizing the need to
manage payroll costs.

The literal meaning of compensation is to counter-balance. In the case of

human resource management, compensation is referred to as money and other
Benefits received by an employee for providing services to his employer.
Money and benefits received may be in different forms-base compensation in
money and various benefits, which may be associated with employee's service
to the employer like provident fund, gratuity, insurance scheme and any other
payment which the employee receives or benefits he enjoys in lieu of such
payment.

"Compensation includes direct cash payments, indirect payments in the form of

employee benefits and incentives to motivate employees to strive for higher
levels of productivity”

Compensation is a tool used by management for a variety of purposes to further

the existence and growth of the company.

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Objectives of Compensation management are:

1.Attracting and Retaining Personnel: From organization’s point of view, the

compensation management aims at attracting and retaining right personnel in

the Organization Not only they require persons who are well qualified but they
are also retained in the organization. There is no dirth of personnel at operative
levels but the problems come at the managerial and technical levels
Particularly for growing companies. Not only have they required persons who
are well qualified but they are also retained in the organization. In the present
day context, managerial turnover is a big problem particularly in high
knowledgebase Organizations.

2. Motivating Personnel: Compensation management aims at motivating personnel

for higher productivity. Monetary compensation has its own limitations in

motivating people for superior performance.

3. Optimizing Cost of Compensation: Compensation management aims at

optimizing cost of compensation by establishing some kind of linkage with

performance and compensation.

4. Consistency in Compensation: Compensation management tries to achieve

consistency-both internal and external-in compensating employees. Internal

consistency involves payment on the basis of criticality of jobs and employees'
performance on jobs.

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Components of Compensation System

Compensation systems are designed keeping in minds the strategic goals and business
objectives. Compensation system is designed on the basis of certain factors after analyzing
the job work and responsibilities. Components of a compensation system are as follows:
                      

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SCOPE OF COMPENSATION MANAGEMENT

Compensation management helps to determine the relative worth of a job in an

organization in a systematic, consistent and accurate manner. It also helps in
estimating the basic pay for each job in accordance with the importance of the
job in the organizational hierarchy .once a basic pay is determined , the
rewards , incentives and benefits attached worth the pay, positions and
performance are also determined . The basic wage, incentives and rewards and
benefits, together form the compensation package of an employee.

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1
 COMPANY PROFILE

Profile
Established in 1945, TATA MOTORS is India's largest and only fully
integrated automobile company. TATA MOTORS began manufacturing
commercial vehicles in 1954 with a 15-year collaboration agreement with
Daimler Benz of Germany. Since 1969, the company's products have come
out of its own design and development efforts. 

Today TATA MOTORS is India's largest commercial vehicle manufacturer

with a 59-per cent market share and ranks among the top six manufacturers
of medium and heavy commercial vehicles in the world. 

TATA MOTORS is one of the largest companies in the TATA Group with a
total income of US$ 2.35 billion*. More than 3 million TATA vehicles ply
on Indian roads making TATA a dominant force in the Indian automobile
industry.

TATA MOTORS is India's only fully integrated automobile manufacturer with

a portfolio that covers trucks, buses, utility vehicles and passenger cars. It
would be no exaggeration to say that TATA MOTORS provides the wheels
for India's growth.

TATA MOTORS has the unique distinction of giving India its first and only
indigenously built passenger car - The TATA Indica and the premium
feature sedan - The TATA Indigo. The Indica, launched in 1998, reached the
2s, 50,000 sales mark within 52 months of launch. *2015-16

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Areas of business

TATA MOTORS' product range covers passenger cars, multi-utility vehicles

and light, medium and heavy commercial vehicles for goods and passenger
transport. Seven out of 10 medium and heavy commercial vehicles in India
bear the trusted TATA mark.

 Commercial vehicle business unit

The company has over 130 models of light, medium and heavy commercial
vehicles ranging from two tonnes to 40 tonnes, buses ranging from 12-
seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and
defence vehicles.

Passenger car business unit

The company's passenger car range comprises the hatchback Indica and the
Indigo sedan in petrol and diesel versions. The TATA Sumo, its rural
variant, the Spacio and the TATA Safari (the country's first sports utility
vehicle) are the company's multi-utility offerings.

The TATA Indica, India's first indigenously designed and manufactured car,
was launched by TATA MOTORS in 1999 as part of its ongoing effort
towards giving India transport solutions that were designed for Indian
conditions. Currently, the company's passenger cars and multi-utility
vehicles have a 16-per cent market share.

In addition to the growth opportunities in the buoyant domestic market, the

company is pursuing growth through acquisitions (it acquired Daewoo
Commercial Vehicles, Korea, in 2003) and alliances (it has entered into a tie-

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 up with MG Rover, UK, to supply 1, 00,000 Indices to be badges as City
Rover) in other geographies.

Research and development

TATA MOTORS invests up to 1.3 per cent of its annual turnover on research
and development, with an emphasis on new product / aggregates
development and technology upgradation. Its Engineering Research Centre
in Pune employs over 1,100 scientists and engineers and has India's only
certified crash-test facility.

The company also draws on the resources of leading international design and
styling houses like the Institute of Development in Automotive Engineering,
SPA, and Italy. The company has also been implementing several
environmentally sensitive technologies in manufacturing processes and uses
some of the world's most advanced equipment for emission checking and
control.

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Environmental responsibility

TATA MOTORS has led the Indian automobile industry's anti-pollution efforts
through a series of initiatives in effluence and emission control. The
company introduced emission control engines in its vehicles in India before
the norm was made statutory. All its products meet required emission
standards in the relevant geographies. Modern effluent treatment facilities,
soil and water conservation programmers and tree plantation drives on a
large scale at its plant locations contribute to the protection of the
environment and the creation of green belts. 

Exports
TATA MOTORS' vehicles are exported to over 70 countries in Europe,
Africa, South America, Middle East, Asia and Australia. The company also
has assembly operations in Malaysia, Bangladesh, Kenya, South Africa and
Egypt. 

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 About major Companies in the Industry

It has been a long and accelerated journey for TATA MOTORS, India's
leading automobile manufacturer. Some significant milestones in the
company's journey towards excellence and leadership.

1945 TATA Engineering and Locomotive Co. Ltd. was established to

manufacture locomotives and other engineering products.

1948 Steam road roller introduced in collaboration with Marshall Sons (UK).

1954 Collaboration with Daimler Benz AG, West Germany, for manufacture of
medium commercial vehicles. The first vehicle rolled out within 6 months of
the contract.

1959 Research and Development Centre set up at Jamshedpur.

1961 Exports begin with the first truck being shipped to Ceylon, now Sri
Lanka.

1966 Setting up of the Engineering Research Centre at Pune to provide impetus

to automobile Research and Development.

1971 Introduction of DI engines.

1977 First commercial vehicle manufactured in Pune.

1983 Manufacture of Heavy Commercial Vehicle commences.

1985 First hydraulic excavator produced with Hitachi collaboration.

1986 Production of first light commercial vehicle, TATA 407, indigenously

designed, followed by TATA 608.

1989 Introduction of the TATAmobile 206 - 3rd LCV model.

1991 Launch of the 1st indigenous passenger car TATA Sierra.

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TAC 20 crane produced.

One millionth vehicle rolled out.

1992 Launch of the TATA Estate.

1993 Joint venture agreement signed with Cummins Engine Co. Inc. for the
manufacture of high horsepower and emission friendly diesel engines.

1994 Launch of TATA Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle.

Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for
manufacture of Mercedes Benz passenger cars in India.

Joint venture agreement signed with TATA Holset Ltd., UK for manufacturing
turbochargers to be used on Cummins engines.

1995 Mercedes Benz car E220 launched.

1996 TATA Sumo deluxe launched.

1997 TATA Sierra Turbo launched.

100,000th TATA Sumo rolled out.

1998 TATA Safari - India's first sports utility vehicle launched.

2 millionth vehicle rolled out.

Indica, India's first fully indigenous passenger car launched.

1999 115,000 bookings for Indica registered against full payment within a
week.

Commercial production of Indica commences in full swing.

2000 First consignment of 160 Indicas shipped to Malta.

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Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.

Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

Indica 2000 (Euro II) with multi point fuel injection petrol engine launched.

Launch of CNG buses.

Launch of 1109 vehicle - Intermediate commercial vehicle.

2001 Indica V2 launched - 2nd generation Indica. 100,000th Indica wheeled

out. Launch of CNG Indica. Launch of the TATA Safari EX

Indica V2 becomes India's number one car in its segment. Exits joint venture
with Daimler Chrysler.

2002 Unveiling of the TATA Sedan at Auto Expo 2002. Petrol version of
Indica V2 launched. Launch of the EX series in Commercial vehicles.

Launch of the TATA 207 DI. 2,00,000th Indica rolled out. 5,00,000th
passenger vehicle rolled out. Launch of the TATA Sumo'+' Series Launch
of the TATA Indigo.

TATA Engineering signed a product agreement with MG Rover of the UK.

2003 Launch of the TATA Safari Limited Edition. The TATA Indigo Station
Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. TATA's
birth anniversary, TATA Engineering becomes TATA MOTORS Limited. 3
millionth vehicles produced. First City Rover rolled out

135 PS TATA Safari EXi Petrol launched TATA SFC 407 EX Turbo launched

2004 TATA MOTORS unveils new product range at Auto Expo '04.

New TATA Indica V2 launched

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TATA MOTORS and Daewoo Commercial Vehicle Co. Ltd. sign investment
agreement

Indigo Advent unveiled at Geneva Motor Show

TATA MOTORS completes acquisition of Daewoo Commercial Vehicle

Company

TATA LPT 909 EX launched

TATA Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty
truck ‘NOVUS’, in Korea

Sumo Vista launched

Indigo Marina launched

TATA MOTORS lists on the NYSE

2005 TATA MOTORS rolls out its 500,000 th Passenger Vehicle TATA
Xover unveiled at the 75th Geneva Motor Show Branded buses and coaches
- Starbus and Globus - launched TATA MOTORS acquires 21 % stake in
Hispano Carrocera SA, Spanish bus manufacturing Company

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 Company profile and its Products
COMPANY’S PHILOSOPHY ON CORPORATE GOVERNANCE

As part of the TATA Group, TATA Engineering's philosophy on Corporate

Governance is founded upon a rich legacy of fair and transparent governance
practices, many of which were in place before they were mandated.

The Corporate Governance philosophy has been further strengthened with the
adoption, a few years ago, by the Company of the TATA Business
Excellence Model and the TATA Code of Conduct, and the adoption, last
year of the requirements under Clause 49 of the Listing Agreement with the
stock exchanges.

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 Manufacturing
TATA MOTORS owes its leading position in the Indian automobile industry to
its strong focus on indigenization. This focus has driven the Company to set
up world-class manufacturing units with state-of-the-art technology. Every
stage of product evolution - design, development, manufacturing, assembly
and quality control, is carried out meticulously. Its manufacturing plants are
situated at Jamshedpur in the East, Pune in the West and Lucknow in the
North.

Jamshedpur:

This was the first unit of the Company established in 1945 and is spread over an
area of 822 acres. It consists of 3 divisions - Truck, Engine (including the
Gear Box division) and Axle.

Pune:

The Pune unit is spread over 2 geographical regions- Pimpri and Chinchwad
and has a combined area of around 510 acres. It was established in 1966 and
has a Production Engineering Division.

Lucknow:

Established in 1991 and covering an area of 600 acres, the Lucknow Plant was
established to assemble Medium Commercial Vehicles (MCVs) to meet the
demand in the Northern Indian market.

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Management
Board of Directors

Mr. Ratan N TATA (Chairman)

Mr. N A Soonawala

Dr. J J Irani

Mr. J K Setna

Mr. V R Mehta (Institutional Representative)

Mr. R Gopalakrishnan

Mr. Nusli N Wadia

Mr. Helmut Petri

Mr. S A Naik

Mr. Ravi Kant

Dr. V Sumantran

Mr. P P Kadle

Mr. P K M Fietzek

Senior Management

Mr. Ravi Kant Executive Director (Commercial Vehicle Business)

Dr. V Sumantran Executive Director (Passenger Car Business and

Engineering Research Centre)

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Mr. P P Kadle Executive Director (Finance and Corporate Affairs)

Mr. A P Aryan President (Operations - Jamshedpur & Lucknow)

Mr. P M Telang President (Operations - Pune & Dharwad)

Mr. C Ramakrishnan Vice-President (Chairman's Office)

Mr. Rajiv Dube Sr. Vice President (Commercial - Passenger Car

Business)

Mr. H K Sethna Company Secretary

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 The Passenger Car division Of TATA
The Passenger Car division was born out of a vision to offer the Indian
customer all the comfort of a big car, at the price of a small car. The Indica was
formally launched in 1998 & has rewritten the rules of the Indian car industry
ever since then. The latest addition to the TATA MOTORS family after the
launch of Indigo which is designed to deliver never-before levels in luxury,
safety, power and comfort on Indian roads is the New Indica V2. Refreshingly
different, with a sporty new look, stylish interiors, and more. The Indigo Marina
story started two years back with the launch of the luxury sedan from TATA
MOTORS, the TATA Indigo. There were however, a select group of people
who wanted everything that came with the Indigo plus a little more space. So,
we developed the Indigo Marina. A car that has the luxury of a sedan and the
utility and convenience of a multi-utility vehicle. A car that does not
compromise on power, safety and luxury. A car that has enough space to carry
everyone and everything you've ever loved, right by your side, on every drive.

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TATA MOTORS is proud to
introduce a range of specially built buses to meet your every need. Whether
you are looking for a bus for an inter-city journey or one designed especially
for school-going children, you can be sure that we cover the entire gamut.

So, enter into the world of TATA MOTORS buses and allow us to take you on
a journey that will redefine road travel in India – for luxury seekers, intercity
travelers, city commuters and school children alike.

The TATA Globes range of luxury coaches

The TATA Globes Coach has been designed to transport long-distance traveler
in the very lap of luxury. From the ergonomically designed seats, spacious
leg room, special baggage space, and personalized climate control vents to
quieter engines, air-suspension and superior braking systems; each and every
facet of the TATA Globes Coach ensures revolutionary passenger comfort
and safety.

The TATA Starbus Range

The TATA Starbus is available in a comprehensive range of variants, with

seating capacities from 16 to 67 seats. Designed on the concept of optimum
functionality and comfort, these fully-built buses also offer unparalleled
economy to the operators. The Starbus range includes Standard, Deluxe,
Low Floor and School bus options - each with a customised set of features.

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TATA In the News

On September 27, when Ratan Naval TATA rang the opening bell at the New
York Stock Exchange (NYSE), history was being created. The first ever
Indian automobile company TATA MOTORS was listed at the US bourse.
In some ways, it was also a vindication of the TATA group chairman’s
personal faith in the car company. In the mid to late nineties when he pinned
his hopes on the Indica-the first truly indigenous car—the group chairman
came in for personal flak as sales did not quite come upto expectation.

Today, the Indica is at the vanguard of the automobile revolution that has
gripped the Indian roads. But why the listing at the NYSE? In some ways, it
was a listing with a difference. While the usual reason for a listing in the
NYSE is fund raising, it was a different one in the case of TATA MOTORS.
Not a single dollar was raised from the listing as it was done by the
conversion of its existing international Global Depository Shares (GDSs)
into American Depository Shares (ADSs).

TATA MOTORS wanted to impart liquidity to illiquid scrip. The idea is

perhaps to improve valuations ahead of a future fund raising exercise.
Speaking on the occasion of the listing, Mr. TATA stated, "It is a great
privilege for us to be listed on the New York Stock Exchange, and we hope
it will provide our overseas investors with greater opportunities to enhance
their interest in the company. We are confident that the company will benefit
from the capital market access that this listing provides, and from the
adoption of the comprehensive corporate governance standards."

Subsequent to the NYSE listing, the GDS listing on the Luxembourg Stock
Exchange would stand suspended.

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Changing profile

The listing in some ways mirrors the style adopted in the company during the
last few years. From a predominantly, heavy & commercial vehicle
manufacturer, TATA MOTORS has metamorphosed into the second largest
car manufacturer after Maruti Udyog. TATA MOTORS is the second
company in the group after telecom company Videsh Sanchar Nigam Ltd
(VSNL) to be listed on NYSE. The NYSE listing is another major
development in the TATA Group, coming close on the heels of the biggest
ever initial public offer — Rs 5,414.50 crore — by software company TATA
Consultancy Services.

As on date, there are 23.1 million outstanding ADSs, each representing one
underlying ordinary share of the company. The ADSs in aggregate represent
6.4 per cent of the paid-up share capital of the company. The ADSs are
fungible with the ordinary shares of the company upto the current
permissible limits of 15.1 per cent of the company’s paid-up capital. The
company’s shares are listed on the BSE and the National Stock Exchange
(NSE), and are included in the Nifty index of the NSE and the BSE’s 30
Sensex. TATA MOTORS has a market capitalisation of around Rs 15,000
crore (approximately $3.3 billion).

"The NYSE listing plan will give TATA MOTORS a global image which it can
leverage if it, decides to go for a subsequent round of fund raising," said an
analyst tracking the auto industry.

Global ambitions

TATA MOTORS became the seventh Indian company listed at the New York
Stock Exchange last week. Among the Indian companies listed at the stock
exchange with a total market capitalisation of over $ 33 billion are Infosys,

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 VSNL, MTNL, Wipro, Satyam and ICICI. TATA MOTORS listing also
comes at a time when it has charted out an ambitious expansion plan of Rs
5,180 crore. The company which at one time was staid and conservative is
now displaying a new found appetite for mergers and acquisitions.

In March 2004, TATA MOTORS acquired Daewoo Commercial Vehicle Co.

Ltd. of South Korea (now named TATA Daewoo Commercial Vehicle Co
Ltd (TDCV). TDCV manufactures heavy commercial vehicles with a gross
combined weight ranging from 15 to 45 metric tonnes in cargo, mixers,
dump truck and tractor applications as well as some special purpose vehicles
with engines ranging from 215HP to 400HP. TDCV sold 29 vehicles in
fiscal 2004 subsequent to the acquisition of TDCV in late March 2004.

A senior company official in TATA MOTORS said, "We also continue to

evaluate other merger and acquisition opportunities and plan to make
additional mergers or acquisitions in the future if suitable opportunities
arise." The Daewoo acquisition is a part of the TATA strategy of
diversifying risks by going overseas. Further, in this case the manufacturing
facilities in South Korea will be closer to the South East Asian markets
where they sell the products.

The other sign of the global thrust has been the tie up with MG Rover of the
UK. The company supplies a modified version of the Indica to the UK
company, which is then sold under the City Rover brand name. TATA
MOTORS will ship around a lakh units of the Indica over five years period.
There have been rumors of rift between TATA MOTORS and Rover with a
Rover team recently coming down to Mumbai. These have been assiduously
denied by both sides which say that they are now only working towards
improving the package.

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What now?

What next for TATA MOTORS? It is already the largest commercial vehicle
manufacturer and the second largest manufacturer of cars and utility vehicles
in India in terms of fiscal 2004 units sold. Further it has chalked out an
ambitious expansion plan of Rs 5,180 crore over the next three years. This
comes on the back of an investment of Rs 780 crore in the last three years.
The first big revolution in the car industry was the introduction of the Maruti
800 in the eighties.The second happened in the late nineties when the Indian
roads saw the influx of MNC automobile companies. TATA MOTORS
played its part in the second revolution through the introduction of the first
indigenously developed car — The Indica. Can it now shape the third
revolution by the introduction of the Rs 1 lakh car which has been Ratan
TATA’s publicly stated dream. That is one question for which a billion
Indians are waiting for an answer.

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 Direct Compensation

Direct compensation refers to monetary benefits offered and provided to employees in return
of the services they provide to the organization.

Basic Salary

Salary is the amount received by the employee in lieu of the work done by him/her for a
certain period say a day, a week, a month, etc. It is the money an employee receives from
his/her employer by rendering his/her services

House Rent Allowance

Organizations either provide accommodations to its employees who are from different state
or country or they provide house rent allowances to its employees. This is done to provide
them social security and motivate them to work.

Conveyance

Organizations provide for cab facilities to their employees. Few organizations also provide
vehicles and petrol allowances to their employees to motivate them.

Leave Travel Allowance

These allowances are provided to retain the best talent in the organization. The employees are
given allowances to visit any place they wish with their families. The allowances are scaled
as per the position of employee in the organization.

Medical Reimbursement

Organizations also look after the health conditions of their employees. The employees are

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provided with medi-claims for them and their family members. These medi-claims include
health-insurances and treatment bills reimbursements.

Bonus

Bonus is paid to the employees during festive seasons to motivate them and provide them the
social security. The bonus amount usually amounts to one month’s salary of the employee.

Special Allowance

Special allowance such as overtime, mobile allowances, meals, commissions, travel

expenses, reduced interest loans; insurance, club memberships, etc are provided to employees
to provide them social security and motivate them which improve the organizational
productivity.

Indirect Compensation

Benefits contributions may include: Medical Insurance Prescription Drug Insurance Dental
Insurance Group Life Insurance Long-Term Disability Insurance Accidental Death Benefits

Tax contributions may include: Disability (Medicare) Worker Compensation Insurance,

Unemployment Insurance

Retirement contributions may include: Severance Award, Voluntary or Involuntary

Retirements Benefits such as VRS etc.

Fringe Benefits or Perks

Employee benefits and (especially in British English) benefits in kind (also called fringe

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benefits, perquisites, perks) are various non-wage compensations provided to employees in
addition to their normal wages or salaries. Where an employee exchanges (cash) wages for
some other form of benefit, this is generally referred to as a 'salary sacrifice' arrangement. In
most countries, most kinds of employee benefits are taxable to at least some degree.

Fringe benefits can also include but are not limited to: (employer-provided or employer-paid)
housing, group insurance (health, dental, life etc.), income protection, retirement benefits,
daycare, tuition reimbursement, sick leave, vacation (paid and non-paid), social security,
profit sharing, funding of education, and other specialized benefits

The purpose of the benefits is to increase the economic security of employees.

The term perks is often used colloquially to refer to those benefits of a more discretionary
nature. Often, perks are given to employees who are doing notably well and/or have seniority.
Common perks are company cars, hotel stays, free refreshments, leisure activities on work
time (golf, etc.), stationery, allowances for lunch, and—when multiple choices exist—first
choice of such things as job assignments and vacation scheduling They may also be given
first chance at job promotions when vacancies exist.

Employee benefits in the United States might include relocation assistance; medical,
prescription, vision and dental plans; health and dependent care flexible spending accounts;
retirement benefit plans (pension, 401(k), 403(b)); group-term life and long term care
insurance plans; legal assistance plans; adoption assistance; child care benefits; and possibly
other miscellaneous employee discounts (e.g., movies and theme park tickets, wellness
programs, discounted shopping, hotels and resorts, and so on).

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 NON FINANCIAL COMPENSATION

Non-financial compensation is different incentives given to employees that are not in the form of
direct pay.

Alternative Work Schedules - There are many alternatives to a traditional 5 day, 8-hour work
schedule.

On-the-Job Training- Showing workers how to perform tasks by observing others.

Work/Life Balance - When an employer understands the needs employees have to juggle in their
lives.

Developmental Opportunities - Training and other opportunities for employees to expand their
knowledge and improve their skills.

Casual Dress - Allowing employees to relax their dress code at work.

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 INDUSTRY PROFILE
Chairman Ratan Tata (C) speaks as Ravi Kant (L), company's Managing
Director and P.M. Telang, Executive Director of commercial vehicles,

Tata Motors Limited is India's largest automobile company, with

consolidated revenues of Rs.70, 938.85 crores (US $ 14 billion) in 2008-
09. It is the leader in commercial vehicles in each segment, and among the
top three in passenger vehicles with winning products in the compact,
midsize car and utility vehicle segments. The company is the world's fourth
largest truck manufacturer, and the world's second largest bus manufacturer.

The company's 23,000 employees are guided by the vision to be "best in

the manner in which we operate best in the products we deliver and best
in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length
and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since
the first rolled out in 1954. The company's manufacturing base in India is
spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar
Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a
strategic alliance with Fiat in 2005, it has set up an industrial joint venture
with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both
Fiat and Tata cars and Fiat power trains. The company is establishing a new
plant at Sanand (Gujarat). The company’s dealership, sales, services and
spare parts network comprises over 3500 touch points; Tata Motors also
distributes and markets Fiat branded cars in India.

Tata Motors, the first company from India's engineering sector to be

listed in the New York Stock Exchange (September 2004), has also emerged
as an international automobile company. Through subsidiaries and associate

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companies, Tata Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover, a business comprising the two
iconic British brands that was acquired in 2008. In 2004, it acquired the
Daewoo Commercial Vehicles Company, South Korea's second largest truck

maker. The rechristened Tata Daewoo Commercial Vehicles Company

has launched several new products in the Korean market, while also exporting
these products to several international markets. Today two-thirds of heavy
commercial vehicle exports out of South Korea are from Tata Daewoo. In
2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
Spanish bus and coach manufacturer, with an option to acquire the remaining
stake as well. Hispano's presence is being expanded in other markets. In
2006, it formed a joint venture with the Brazil-based Marco polo, a global
leader in body-building for buses and coaches to manufacture fully-built
buses and coaches for India and select international markets. In 2006, Tata
Motors entered into joint venture with Thonburi Automotive Assembly Plant
Company of Thailand to manufacture and market the company's pickup
vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun
production of the Xenon pickup truck, with the Xenon having been launched
in Thailand in 2008.

Tata Motors is also expanding its international footprint, established

through exports since 1961. The company's commercial and passenger
vehicles are already being marketed in several countries in Europe, Africa,
the Middle East, South East Asia, South Asia and South America. It has
franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine,
Russia and Senegal.

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 The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to
translate them into customer-desired offerings through leading edge R&D.
With over 2,000 engineers and scientists, the company's Engineering
Research Centre, established in 1966, has enabled pioneering technologies
and products. The company today has R&D centers’ in Pune, Jamshedpur,
Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata
Motors, which developed the first indigenously developed Light Commercial
Vehicle, India’s first Sports Utility Vehicle and, in 1998, the Tata Indica,
India's first fully indigenous passenger car. Within two years of launch, Tata
Indica became India’s largest selling car in its segment. In 2005, Tata Motors
created a new

segment by launching the Tata Ace, India's first indigenously developed

mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano,
which India and the world have been looking forward to. The Tata Nano has
been subsequently launched, as planned, in India in March 2009. A
development, which signifies a first for the global automobile industry, the
Nano brings the comfort and safety of a car within the reach of thousands of
families. The standard version has been priced at Rs.100,000 (excluding VAT
and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment

with generous leg space and head room. It can comfortably seat four persons.
Its mono-volume design will set a new benchmark among small cars. Its
safety performance exceeds regulatory requirements in India. Its tailpipe
emission performance too exceeds regulatory requirements. In terms of
overall pollutants, it has a lower pollution level than two-wheelers being

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manufactured in India today. The lean design strategy has helped minimize
weight, which helps maximize performance per unit of energy consumed and
delivers high fuel efficiency. The high fuel efficiency also ensures that the car
has low carbon dioxide emissions, thereby providing the twin benefits of an
affordable transportation solution with a low carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by unveiling its
new range of world standard trucks. In their power, speed, carrying capacity,
operating economy and trims, they will introduce new benchmarks in India
and match the best in the world in performance at a lower life-cycle cost.

In June 2009, the exciting new range of premium luxury vehicles from
Jaguar and Land Rover were introduced for the Indian market. These include
the Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover
Sport and Range Rover.

The years to come will see the introduction of several other innovative
vehicles, all rooted in emerging customer needs. Besides product
development, R&D is also focusing on environment-friendly technologies in
emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and

automotive solutions, construction equipment manufacturing, automotive

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 vehicle components manufacturing and supply chain activities, machine tools
and factory automation solutions, high-precision tooling and plastic and
electronic components for automotive and computer applications, and
automotive retailing and service operations.

True to the tradition of the Tata Group, Tata Motors is committed in letter
and spirit to Corporate Social Responsibility. It is a signatory to the United
Nations Global Compact, and is engaged in community and social initiatives
on labor and environment standards in compliance with the principles of the
Global Compact. In accordance with this, it plays an active role in
community development, serving rural communities adjacent to its
manufacturing locations. With the foundation of its rich heritage, Tata Motors
today is etching a refulgent future.

Present Time

In present times, Tata Motors continues to be a brand to reckon with. It's

no mean task to be the largest car manufacturing company in India.

In 2004, Tata Motors got itself listed on the NYSE.

In 2005, the company became one of the top 10 corporations in India.

In March 2008, Tata Motors acquired the British Jaguar Land Rover business
from Ford Motors.

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 Popular Tata Motors Brands

Some of the popular Tata Motors products have been listed below.

 Safari 2.2 vtt

 Tata Indigo eCS
 Tata Indigo Manza
 Tata Indica eV2
 Tata Indica Vista
 Tata Nano
 Tata Grande MK II
 Tata Motor's Nano Car
 Tata Aria
 Tata Venture
 Victa DI Turbo
Tata Motors is manufacturing a car, Nano that aims to be the world's most
inexpensive production car. The Nano car is priced around Rs. 1, 00,000.
That has caused other automobile companies like Bajaj Auto and Mahindra-
Renault to announce plans to launch cars within the same price range.

International operations

In recent years, Tata Motors has expanded globally and now has significant
presence in several, major countries of the world. Tata Motors carries out
production and assembly operations in the following countries.

 South Korea
 Thailand
 South Africa

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  Argentina

PLANTS OF TATA
MOTORS

Tata Motors' plants are located at Jamshedpur (eastern India), Pune and
Sanand (west), and Lucknow and Pantnagar (north). Tata Motors and Fiat
have set up a common manufacturing facility at Ranjangaon, near Pune.

Tata Motors is India's largest automobile company, with consolidated revenues

of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and
associate companies, Tata Motors has operations in the UK, South Korea,
Thailand and Spain. Among them is Jaguar Land Rover, the business
comprising the two iconic British brands. It also has an industrial joint
venture with Fiat in India.

Tata Motors is the country's market leader in commercial vehicles and

among the top three in passenger vehicles. It is also the world's fourth largest
manufacturer of medium / heavy commercial vehicles, and the second largest
bus manufacturer. Tata cars, buses and trucks are being marketed in several
countries in Europe, Africa, the Middle East, South Asia, South East Asia and
South America.

The company, formerly known as Tata Engineering and Locomotive

Company, began manufacturing commercial vehicles in 1954 with a 15-year
collaboration agreement with Daimler Benz of Germany. It has, since,
developed Tata Ace, India's first indigenous light commercial vehicle, Tata
Safari, India's first sports utility vehicle, Tata Indica, India's first indigenously
manufactured passenger car, and the Nano, the world's cheapest car.

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 Tata Motors has over 1,400 engineers and scientists in six R&D centres
in India, South Korea, Spain and the UK.

Areas of business
Tata Motors makes passenger cars, multi-utility vehicles and light, medium
and heavy commercial vehicles.

 Passenger cars: The company launched the compact Tata Indica in 1998,
the sedan Indigo in 2002 and the station wagon Indigo Marina in 2004. Tata
Motors also distributes Fiat’s cars in India.
 Utility vehicles: The Tata Sumo was launched in 1994 and the Tata Safari
in 1998.

 Commercial vehicles: The commercial vehicle range extends from the

light two-tonne truck to heavy dumpers and multi-axled vehicles in the above
40-tonne segment.

 Passenger buses: The company also manufactures and sells passenger

buses, 12-seaters to 60-seaters, in the light, medium and heavy segments.

Joint ventures, subsidiaries, associates

Tata Motors has joint ventures with Marcopolo, the Brazil-based maker of
bus and coach bodies, and with Fiat Auto (to build a commercial vehicle at
Fiat's facilities in Córdoba, Argentina).

Other associates include:

 Tata Daewoo Commercial Vehicle Company, a 100-per cent subsidiary

of Tata Motors in the business of heavy commercial vehicles.

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 Tata Motors European Technical Centre is a UK-based, 100-per cent
subsidiary engaged in design engineering and development of products.

 Telco Construction Equipment Company makes construction equipment

and allied services. Tata Motors has a 60 per cent holding; the rest is held by
Hitachi Construction Machinery Company, Japan.

 Tata Technologies  provides specialised engineering and design services,

product lifecycle management and product-centric information technology
services.

 Tata Motors (Thailand) is a joint venture between Tata Motors (70 per
cent) and Thonburi Automotive Assembly Plant Co (30 per cent) to
manufacture and market the company’s pickup vehicles in Thailand.

 Tata Cummins manufactures high horsepower engines used in the

company’s range of commercial vehicles.

 HV Transmissions and HV Axles are 100-per cent subsidiaries that make

gearboxes and axles for heavy and medium commercial vehicles.

 TAL Manufacturing Solutions is a 100-per cent subsidiary that provides

factory automation solutions and designs and manufactures a wide range
of machine tools

 Hispano Carrocera is a Spanish bus manufacturing company in which

Tata Motors has a 21-per cent stake

 Concorde Motors is a 100 per cent subsidiary retailing Tata Motors’

range of passenger vehicles

 Tata Motors Finance is a 100 per cent subsidiary in the business of

financing customers and channel partners of Tata Motors.

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TATA Indica-Technical specifications

Tata Indica eV2 is the most fuel efficient hatchback from Tata Motors in
India. It was launched on March 10th 2011. In the name Tata Indica eV2 ‘e’
stands for economical. It is an upgraded version of Tata Indica V2. As per
as the official reports of ARIA (Automotive Research Association of India),
the new vehicle has capacity to generate 25 Kmpl. The price tag of this car
stands at low compare to similar hatchbacks.

Tata Indica eV2 Engine –Recently launched Tata Indica eV2 is loaded
with new CR4 Common Rail Diesel engine that has a displacement of 1396
cc delivering 70 PS at 4000 RPM. The new CR4 engine has got massive
power; compare to earlier model it has 32 percent of more power, 65 percent
of increasing torque and 46 percent of better fuel efficiency. It is available in
both petrol and diesel versions in domestic market. New Tata Indica eV2, a
5-speed Manual Gear Transmission hatchback holds an autonomous
Wishbone, Semi-trailing Arm suspension in it.

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 Tata Indica
Tata Indica ev2 Interiors – Tata Indica eV2 comes with extraordinary

interior features. The wide dashboard with quality AC vents provides you
soothe even in the long journeys. It is a five-seater where you need not to
agonize about space. Head and leg room is excellent compare to other
similar models in India. The features like Single DIN music system with
USB and AUX port, wooden finish for the centre console, Tachometer, New
graphic decals on the front and rear door, power steering, armrests, gear

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Knob, body colored mirrors, elegant Dashing board, and Air condition adds
much more comfort with good fuel efficiency. The seats inside the car look
tiny yet it can give enough room to feel comfy.  It has Shadow beige
interiors which give airy and spacious feel. All the passengers will get
adequate space and head rests to feel free.

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 Tata Indica eV2 Exteriors –
Tata Indica exterior features. The
broad 14 inch alloy wheels looks sporty; it has got a new tail and rear
bumper which makes the car even sportier. The aerodynamic design of the
car allows air intake very freely. The smartly designed grille looks great
having Tata’s logo eV2 has awesome light cluster right at the centre. It looks
very similar to Tata Nano from the rear. The plastic wheel arcs have been
removed to give cleaner look.  

Tata Indica eV2 Safety Features – Tata Indica eV2 is loaded with advance
safety features like Seatbelts, ABS, child safety locks on rear doors, anti-
submarine seats, collapsible steering column, Clutch to start feature,
headlamp leveler, provision for rear fog lamps and side intrusion beam on all
four doors. The electronic instrument cluster looks classy with all new
tachometer with two trip meters that are equipped with light intensity
controls etc make the car perfect.

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Tata Indica eV2 Colors – Tata Indica eV2 is available in mind blowing colors
like Mint White, Apple Green, Arctic Silver and Neo Orange in India.

Tata Indica eV2 Models – Tata Indica eV2 is available in 4 models they are

 Tata Indica eV2 L

 Tata Indica eV2 LE

 Tata Indica eV2 LS

 Tata Indica eV2 LX

Tata Indica eV2 Mileage - Tata Indica eV2 is the most fuel efficient car in
India, it gives 18 Kmpl in City and 25 Kmpl in Highways.  According to the
official press release of the Company, This mileage of 25 kmpl is hinged on
three technological advancements.

1) SMART EMS (Engine Management System) CHIP that involves perfectly

calibrating every minute engine component to optimize functionality - Right
from valve timing to compression ratios to pressure volume ratios, it
flawlessly synchronizes every engine function to deliver this mileage.

2) MAXIMUM CHARGE COMBUSTION - An innovatively designed engine

block and piston assembly that ensures effective intake and circulation of
charge (mixture of air and fuel), thereby almost preventing friction between

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 parts. The result is max combustion of charge, increased efficiency and
power.

3) DRAG REDUCTION - Redesigned wheel arches and subtle alterations on

the exterior combined with a lighter shell and engine have collectively
contributed to making the car more aerodynamic, reducing the drag
coefficient.

Tata Indica eV2 Price – The diesel version of Tata Indica eV2 is in the range
of Rs. 3.95 lakhs and Rs. 4.77 lakhs. Whereas the petrol version is price
starts at Rs. 2.95 lakhs and goes up to Rs. 3.58 lakhs in India.

Tata Indica eV2 Competitors - Tata Indica eV2 directly competes with the
models like ford figo, maruti wagonr, maruti swift, maruti santro and it also
competes with the upcoming models like maruti cervo, honda brio, and
toyota etios liva in indian market.

Tata Indica eV2 Specifications – Tata Indica eV2 comes with a powerful
CR4 Common Rail Diesel engine that has a displacement of 1396 cc
delivering 70 PS at 4000 RPM. It has extraordinary safety features like anti-
submarine seats, collapsible steering column, Clutch to start feature,
headlamp leveler, provision for rear fog lamps, Seatbelts, ABS, child safety
locks on rear doors, and side intrusion beam on all four doors etc. It is
capable to churn 25 Kmpl of mileage.

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Tata Indica eV2 Maintenance Cost – Tata Indica eV2 maintenance cost is
very low; you will get 3 car services for free from Company. Tata has wide
network around the country so you need not to worry about the spare parts.
You will get guanine accessories of this model around the country. You may
need to spend less than 7 thousand for general service like Oil change, Fuel
Injector Cleaning, electrical work etc.

Tata Indica eV2 Ride and Handling – While driving Tata Indica eV2 you
will feel like touching the sky. The powerful engine generates excellent
pulling power. Auto drive assist feature guarantees that the engine does not
booth even if the foot is completely taken off the clutch pedal, allowing the
driver to easily handle his foot to the accelerator when driving on undulating
roads.

Compare Tata Indica eV2 with other models

Tata Indica eV2 vs Toyota Etios Liva – The cost of both cars is very much
similar. Toyota Etios Liva looks better than Tata Indica eV2, when it comes
to mileage Tata Indica eV2 will be the best. compare tata indica ev2 and
toyota etios liva on the Technical basis, features, Specifications, Price and
Technical data. 

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Tata Indica eV2 vs Ford Figo – Tata Indica eV2 is bit costlier than Ford Figo
and it has very good pulling power along with the excellent fuel efficiency.
Ford Figo looks great and it has won ‘Car of the year’ award. Compare
Tata Indica eV2 and Ford Figo on the Technical basis, features, Specifications, Price
and Technical data.

Tata Indica eV2 vs Maruti Swift - Tata Indica eV2 churns better mileage than
Maruti Swift and cheaper than it. Whereas Maruti Swift has got huge
response from the customers and has won many awards and it looks
amazing. Compare Tata Indica eV2 and Maruti Swift on the Technical basis,
features, Specifications, Price and Technical data.

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 Tata Indica eV2 vs Maruti Ritz - Tata Indica eV2 is bit expensive than
Maruti Ritz but it generates better mileage. Whereas Maruti Ritz looks
awesome, it provides good leg and head space with advanced safety features.
Compare Tata Indica eV2 and Maruti Ritz on the Technical basis, features,
Specifications, Price and Technical data. 

Tata Indica eV2 vs Maruti WagonR - Tata Indica eV2 is little costlier than
Maruti WagonR with good fuel efficiency. Tata Indica eV2 has better look
sportier with its 14 inch Alloy wheels whereas Maruti WagonR looks dump.
Compare Tata Indica eV2 and Maruti WagonR on the Technical basis, features,
Specifications, Price and Technical data.

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 Tata Indica eV2 vs Honda Brio - Honda Brio will be costlier than Tata
Indica eV2 but looks impressive. The new Tata Indica eV2 has capacity to
churn better mileage than Honda Brio. Compare Tata Indica eV2 and
Honda Brio on the Technical basis, features, Specifications, Price and Technical data.

 The Tata advantage

 Easy maintenance
 Broader service center
 Enhanced service
 Smooth and comfortable operation
 Reliable and durable performance
 Powerful turbo engine

Showrooms and Workshops

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 Showrooms and Workshops are well equipped with latest technology and
skilled manpower, Customer satisfaction is the prime Moto of the Company
and an efficient team of highly experienced personnel do their best to
understand the needs of a customer and then suggest the models best suited
to his/her requirements. Special attention is given to the models that are
popular choices.

Organization has a QUALITY MANAGEMENT SYSTEM

“Customer satisfaction is the main Moto of the company which gives an

edge in the market and makes a brand image.”

Organizational structure

RAPL has got an edge with other competitors is just because of strong
and efficient team headed by C E O. Company has made several
departments with department heads for smooth functioning of business
under a certain guidelines and certain set principles for smooth flow of
system .

Marketing Department:

The most important department is headed by the Sales Manager and local
administration is in the hand of General Manager. Whole sales team are
guided and motivated by the C E O of the Company who takes in principal
decision of sales and makes sales policy considering market situation and
other factors which helps sales manger to take decisions. Strong sales team
with well coordination with the sales executives, Car sales in the market is

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 one step ahead than other competitors and moreover customer satisfaction is
also a key-note for market capture.

Delivery Department:

Delivery In charge of this department takes care of the delivery of four

wheelers. A

Delivery Executive is also appointed to perform the delivery ceremony and

make all efforts to make the delivery process quite social and memorable for
the customer. Delivery department has also got key role to play.

Customer Care Department:

Customer care Department is also important and sensitive department

where customer satisfaction is the prime Moto of the company. Company is
very much sensitive towards customer satisfaction. Customer care manager
does timely PSF and keeps a track of all the customers and passes on
information about new advancements from time to time. Customer care
manager organizes regular customer meets and encourages more and more
customers’ participation for sharing their car buying experience, learn more
about safety tips and warranty clause etc.

Accessories Department:

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 There is a accessories incharge in Accessories Department. Accessories
incharge promote the accessories sale with special focus on MGA. Work of
accessories Executive is to maintain the stock of accessories purchased and
keep a record of the parts that are old he potential while/after delivery in the
car. To do the fitting work, there are fitters under the Accessories Incharge.

Insurance Department:

Insurance department looks after the new insurance plans that provide
benefits to the customers. Insurance manager maintains record about new
insurance schemes as well as the old ones. Insurance executive, who works
for the renewal of existing insurance plan, assists him. This department also,
has tele-callers to inform customers about the expiry of the insurance of
their four wheeler and also about the prevailing offers and schemes for
insurance renewal through insurance.

Finance and Accounts Department:

Accounts and finance department is the important department, headed by

Accounts Managers, controls all accounting, Tax and Banking matter of the
Company. In this department support staffs like Accounts assistant
,Computer operator, Cashier looks after the day to day punching , Banking
transactions and other financial transaction of the Company. Accounts
department is the controlling department for company’s income and
expenses.

Human Resource Department

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 Human Resource Department is headed by the Human Resource Manager
(H R M). H R Manager has a key role to play in the company which consists
to Hire and retain competent work force to achieve the goal of the
Organization in an effective and efficient manner. Human resource
Manager‘s main duty is to look after the overall satisfaction of the
employees. The H R executive helps to develop the potential of employees
fully and motivate them to sharpen and improve their skills for better
performance.

ORGANISATIONAL CHART

SRM MOTORS PVT LTD

Vikas Nagar Ring Road,

Lucknow

Designation

 Managing Director
 General Manager:
 Accounts Manager
 Sales Manager
 Human Resource Manager
 True Value Manager
 Insurance Manager
 Work Manager
 Accessories Manager
 Spare Parts Manager

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Accounts Manager:

 Accounts assistants
 Computer Operators
Sales Manager:

 Team leaders:
 Dealer Sales Executives (DSE)
 Resident Dealer Sales executives (RDSE)
Human Resource Manager

 H R assistant
 True Value Manager
 True Value evaluators
 Customer Care executive.

Insurance Manager:

 Tele Callers
 Computer operators
 Insurance assistants.
 Works Manager :
Supervisors:

 Mechanics
 Electrician
 Asst. Mechanic

Accessories Manager:

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 Accessories Asst.Staff.
 Spares Parts Manager:
 Asst. in spares parts.

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1
 Sales Hierarchy

Director/C.E.O

HR Department Accounts Department

Chief Of
Operations

Telecallers DSSM Receptionist or Sales manager

Sales Manager
Showroom (Car)
Hostess (UV)

Asst. Sales
Manager
UP Country

Aria
CRO Delivery Officer

Safari

Grande
Nano Flat Indica Vista Indigo Manza

TL TL TL TL TL TL Venture

Sales Sales Sales Sales Sales Sales

executive execu exec execu execu executive
utive tive tive
tive

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 Service Hierarchy

Director/C.E.O

HR Department Chief of operations Accounts Depart ment

G.M Service

CRM WORKS MANAGER

Team Leader

Spare parts
Receptionist CRO Service Adviser Tele Caller
Department

Job controller

Technician

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 KEY STAFF

Company Name: SRM Motors Pvt. Ltd.

Address: 11/CP-2 Ring Road, Vikas Nagar, Lucknow 226022

Email:srm@srm-motors.com

Type: Private

Founded : 4 july 2010-

Key People: Mr. Piyush Agarwal (Managing Director)

COO- Mr. Y.N Shukla

Managerial Hierarchy SRM Motors Pvt.Ltd

Managing Director - Mr. Piyush Agarwal

General Manager (COO) - Mr. Y.N Shukla

Human Resource Manager - Ms. Anupam tiwari

Sales Manager - Mr. Arindam Ghosh (UV)

Mr. Arya Vishwash Dwivedi (Car)

Dealership Sales Satisfaction Manager (D.S.S.M) - Ms. Swati Samrat

Workshop Manager - Mr. Pankaj Malviya

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 Accounts Manager - Mr. Mukesh Sinha

WORKSHOP
MANAGEMENT
Mr. Pankaj Malviya
Service Advisor/ Pre-delivery Accidental Unit Customer Back
Office
Supervisor Inspection Manager

↓ ↓

Customer Care
Mecha Manager
nic
↓

Mechanic
↓

Jr.Mechanic
↓

Electrician-
> denter
painter

Duties and Responsibilities of the Staff

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 To sale maximum vehicles.
 To maintain all the a/c with honesty.
 To create healthy environment in the organization.
 To co-operate with each other in the organization.
 To maintain good relation with the customers.

 To be in the office at right time.

 To provide all the facilities and services to the customers which are
given by Company to their customer?
 To complete the target of selling vehicles of dealers.

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 OBJECTIVE OF THE STUDY

This project attempts to understand the objectives:-

 To understand in details how to establish pay rates to different level of employee.

 To understand the impact of compensation management on performance level.
 A comparative study of the compensation management strategies followed in
different TATA Motors .

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 LIMITATIONS

Everything has some pros and cons and so certain limitations of this study that we could
observe are as follows:

The area of project work is banking sector so, the data or result may be approximate as the
conclusion is based on the survey method i.e. primary & secondary source (filling of
questionnaire from the employees) may be hypothetical (imaginary) data.

 The organizations which have been studied and surveyed are not providing us with
full information which has hampered the result and conclusion.

 Exact data was not been provided.

SCOPE

The scope of this project is to study of the compensation management strategies in TATA
Motors & to evaluate the behaviour & performance of employee on their work.

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 RESEARCH METHODOLOGY

RESEARCH DESIGN

INTRODUCTION

A Research Design is the framework or plan for a study which is used as a

guide in collecting and analyzing the data collected. It specifies the methods
and procedures for acquiring the information needed to conduct the research
effectively.

RESEARCH METHODOLOGY

TYPE OF DATA COLLECTED

There are two types of data used. They are primary and secondary data. Primary
data is defined as data that is collected from original sources for a specific
purpose. Secondary data is data collected from indirect sources.

PRIMARY SOURCES

Questionnaire consists of a set of questions presented to respondents. Because

of its flexibility, it is by far the most common instrument used to collect
primary data.

SECONDARY SOURCES

These include books, the internet, the company website etc,

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 LIMITATIONS OF THE STUDY

 There is Limited time available for interviewing the respondents. As a

result of this it was not possible to gather full information about the
respondents.
 If the employees answer does not falls between amongst the options
given then it will turn up to be a biased answer.
 Some employees do not tell their actual details.

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DATA ANALYSIS AND ITS
INTERPRETATION

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QUESTIONNAIRE FILLED BY EMPLOYEES

1. When was your organization established?

2. What types of compensation are available?

Analysis:

There are two type of compensation are available are direct or indirect
compensation. Direct includes Base Pay,Commissions,Overtime Pay,
Bonuses, Travel/Meal/Housing Allowance and indirect compensation
includes vacation, leaves, retirement, taxes.

3. Who handle the compensation management department in your organization?

_______MANAGER__________________________________________

Analysis:

The manager handle the compenstation management department in their

organization.

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4. On what basis company provide compensation to their employees.

a) Base Pay b) Commissions

c) Travelling/meal/housing allowance d) Any other

Sales

0%
Base Pay
20%
0%
Commissions

80% Travelling/meal/housing
allowance

Any other

Analysis:

This graph shows that company provide compensation to their employees on the
basis of base pay & Travelling/meal/housing allowance.80% of employee
prefer Travelling/meal/housing allowance & only 20% of employee prefer
base pay.

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5. What kind of compensation you prefer.

a) Monetary b) Rewarding

c) Motivation d) Holiday packages

Analysis:

From the chart above we find that, 67% of employee prefers monetary benefits
& only 33% of employee are happy & satisfied with non monetary benefits
like rewards. In this company neither the employee are motivated nor are
they satisfied with holiday package as compensation.

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6. Are you satisfied with the compensation you receive.

a) Yes b) No

Analysis:

From the chart given above we can clearly see that 80% of employees are
satisfied with the compensation they receives & only 20% of employees are
dissatisfied with the compensation they receives.

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7. What do you think that TATA MOTORS is providing better compensation
package to the employees.

  a) Yes b) No

If “NO” than which organization do you think?

Analysis:

Yes, TATA MOTORS is providing better compensation package to the employees out

of 10 employee % of employees are satisfied with the compensation they

get and % of employee are dissatisfied with the compensation provided by
the company.

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8. Is there different type of compensation for different type of services.

a) Yes b) No

100% 0%

YES

NO

Analysis:

Yes, there are different types of compensation for different type of services like
direct and indirect compensation provided to the employee of the
organization for increasing their motivation and retention of employees.

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9. Is cash still king in employee compensation.

a) Yes b) No

Analysis:

From the chart given above we can clearly see that the cash is still king there
because everyone is satisfied with the monetary motivation and not by
non monetary motivation. Here we can see that 90% of employees are
satisfied with monetary value rather than

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10. Is Compensation based more on group performance and less on individual
contribution.

a) Yes b) No

Analysis:

In this organization compensation is based more on individual contribution

because every employee is single entity there and they are judge on the basis
of self performance.

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11. Is there any procedure of receiving formal feedback by employees on
Company policies, compensation, benefits, and employee attitudes.

a) Yes b) No

Analysis:

Yes, there are procedure of receiving formal feedback by employees on

Company policies, compensation, benefits, and employee attitudes. It helps
in bringing out new ideas. It also helps in improving employee and
management relationship number of ideas helps in choosing the better option
from them which will be more effective and beneficial for the organisation.

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12. In your organization employees receive effective performance appraisal.

a) Yes b) No

Sales

YES NO

Analysis:

Yes, in our organization employee receive effective performance appraisal

because it give pleasure to the employee by rewards and they also get
motivated which leads to the effective performance.It enhances effectiveness
of employees and boosts the confidence level of employees.

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13. Are you getting training for improving the performance.

a) Yes b) No c) can’t say

Analysis:

Yes, tanning help in improving the performance of employee. It helps in

developing skills & motivation level of employees. It also provides practical
knowledge. It is necessary for the organization to provide training to their
employees for better performance and update employee time to time. It helps
in increase in the performance & motivation level of employee and also
enhance effectiveness of employees.

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14. Are you free to give ideas to the higher management.

a) Yes b) No

Analysis:

Yes, the employees are free to give ideas and suggestions to the higher
management. By this new and different ideas are bring out of the box and
this help in taking better decision which may be beneficial for the
organization. It also boosts the confidence level of employees and their ideas
are entertained so they get motivated also.

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 FINDINGS

The compensation management policy is good in TATA Motors .

The employee of the organization is satisfactory to the employees.

The employees are motivated because of the environment of the organization.

The products of TATA Motors have good credibility in the region.

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 SWOT ANALYSIS

STRENGTH.
 Superior customer service vs. competitors.

 Great Brand Image

 Products have required accreditations.

 High degree of customer satisfaction.

 Good place to work

 Lower response time with efficient and effective service.

 Dedicated workforce aiming at making a long-term career in the

field.

WEAKNESSES

 Some gaps in range for certain sectors.

 Customer service staff needs training.

 Processes and systems, etc

 Management cover insufficient.

 Sectorial growth is constrained by low unemployment levels and

competition for staff

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 Opportunities

 Profit margins will be good.

 Could extend to overseas broadly.

 New specialist applications.

 Could seek better customer deals.

 Fast-track career development opportunities on an industry-wide basis.

 An applied research centre to create opportunities for developing

techniques to provide added-value services.

Threats

 Legislation could impact.

 Great risk involved

 Very high competition prevailing in the industry.

 Vulnerable to reactive attack by major competitors.

 Lack of infrastructure in rural areas could constrain investment.

High volume/low cost market is intensely competitive.

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 CONCLUSION

It is easy to analyse the short-comings of and organization and an accordance to that

training programmes can be designed. Moreover these programmes must be designed

as per the requirement of the company. A review of training programmes timely

surveys checks and records must be maintained learning environment provided to the

workers and managers must be appropriate and adequately supplied with the

necessicities of the programmes for eg. Chart, classrooms and study materials.

The trainee should be interview an their response and suggestion should be noted.

Feedback is an effective method by which efficiencies and deficiencies of the

training programmes can be viewed. Personnel Department must implement the good

suggestions.

Appropriate works standard can be achieved through proper training programmes either

they are on the hob or off the job. As training programmes are expensive so the

organization must reframe them in accordance to the policies and procedures.

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 BIBLIOGRAPHY

1. BOOKS

 Robbins P. Stephens, Organizational Behavior, Prentice Hall, 7th Edition,

Chapter 16, pages 636-641.

 Koontz Harold & Weihrich Heinz, Essentials of Management, Mc Graw

Hill, 5th Edition, Chapter 11, pages 217-245.

 Decenzo A. David & Robbins P. Stephen, Personnel/HR Management,

Prentice Hall, 3rd Edition, Chapters 6,7 & 8, pages 117-209.

2. Magazines

 India Today

 Today’s traveller

 Business Today

3. News Paper

 Times of India

 Hindustan Times

 Economic Times

4. Web sites

 www.Tata Motorsindia.com

 www.indiatimes.com

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 QUESTIONNAIRE

1. When was your organization established?

______________________________________________________________

2. What types of compensation are available?

3. Who handle the compensation management department in your organization?

________________________________________________________

4. On what basis company provide compensation to their employees?

a)Base Pay b)Commissions

c)Travel/Meal/Housing Allowance d)Any other

5. What kind of compensation you prefer?

a) Monetary b) Rewarding

c) Motivation d) Holiday packages

6. Are you satisfied with the compensation you receives?

a) Yes b) No

7. What do you think that TATA MOTORS is providing better compensation package to the
employees?

  a) Yes b) No

1
If “NO” than which organization do you think.

8. .Is there different type of compensation for different type of services?

a) Yes b) No

9. Is cash still king in employee compensation?

a)Yes b) No

10. Is Compensation based more on group performance and less on individual contribution?

a)Yes b) No

11. Is there any procedure of receiving formal feedback by employees on Company policies,
compensation, benefits, employee attitudes?
a) Yes b) No

12. In your organization employee receive effective performance appraisal?

a) Yes b) No

13. Are you getting training for improving the performance?

a) Yes b) No c) can’t say

 14. Are you free to give ideas to the higher management?

a) Yes b) No