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PROJECT AND CHANGE MANAGEMENT

Name : Dewi Sri Rezeki

NIM : 2240108122

MGMT8046 – Project and Change Management

 Personal Assignment 1

A. Proses Manajemen Strategik (Strategic Management Process)

Dengan mengacu pada gambar Proses Manajemen Strategik (Strategic Management

Process) diatas jawablah pertanyaan2 dibawah ini:

1. Uraikan komponen2 pokok dari Proses Manajemen Strategik (Strategic Management

Process)
Answer :
The strategic management process means defining the organization’s strategy. It is also
defined as the process by which managers make a choice of a set of strategies for the
organization that will enable it to achieve better performance.
Strategic management is a continuous process that appraises the business and industries
in which the organization is involved; appraises it’s competitors; and fixes goals to meet
all the present and future competitor’s and then reassesses each strategy.

MGMT8046 – Project and Change Management

 Strategic management process has following four steps:
1. Environmental Scanning- Environmental scanning refers to a process of collecting,
scrutinizing and providing information for strategic purposes. It helps in analyzing
the internal and external factors influencing an organization. After executing the
environmental analysis process, management should evaluate it on a continuous
basis and strive to improve it.
2. Strategy Formulation- Strategy formulation is the process of deciding best course of
action for accomplishing organizational objectives and hence achieving
organizational purpose. After conducting environment scanning, managers
formulate corporate, business and functional strategies.

3. Strategy Implementation- Strategy implementation implies making the strategy work

as intended or putting the organization’s chosen strategy into action. Strategy
implementation includes designing the organization’s structure, distributing
resources, developing decision making process, and managing human resources.

4. Strategy Evaluation- Strategy evaluation is the final step of strategy management

process. The key strategy evaluation activities are: appraising internal and external
factors that are the root of present strategies, measuring performance, and taking
remedial / corrective actions. Evaluation makes sure that the organizational strategy
as well as it’s implementation meets the organizational objectives.

These components are steps that are carried, in chronological order, when creating a
new strategic management plan. Present businesses that have already created a
strategic management plan will revert to these steps as per the situation’s requirement,
so as to make essential changes.

2. Bagaimana peran dari proyek2 pada Proses Manajemen Strategik (Strategic

Management Process)?
Answer :
Because of projects' limited scope and short execution time, senior managers can use
them to analyze operational issues, solve problems and explore new possibilities
without disrupting tactical operations. Strategic management operates on long-term
plans and applies information gained from projects to set the organization's future
priorities. As part of the strategic management process, projects may focus on both the

MGMT8046 – Project and Change Management

external customer environment and internal activities required to support better
alignment of operations and strategic objectives.

1. Research and Development

Many large companies allocate a portion of their profit or operating capital for
research and development – R&D -- projects. Companies select R&D projects based
on an assessment of potential revenue or their desire to acquire patents and
intellectual property that support strategic initiatives. The selection of R&D projects
helps position an organization to test new product ideas and find ways to solve
existing quality challenges, reduce defects or improve performance.

2. Winning Customers
Prototype solutions developed on projects may offer a solution to customer
problems or demonstrate potential products that can become part of marketing
campaigns to increase an organization’s customer base. The business intelligence
function of strategic management identifies future business areas for consideration.
Using information on the needs of current customers or a marketplace analysis, the
business analyst suggests demonstration projects to enhance the company’s
competitive position.

3. Risk Education
Identifying and managing risks to business operations fall within the purview of
strategic management. Areas of potential risk assessed by management include
problems with customer satisfaction, product failures and competition. Not all risks
can be eliminated. However, using projects to assess the business impact of risk
conditions allows strategic managers to choose which risks they should address pre-
emptively and which ones they can either monitor or ignore.

4. Peronnel Evaluation
Strategic management continuously seeks to identify and mentor promising
employees for future roles in management. By giving aspiring managers or lead
technologists the opportunity to manage a project, senior managers have the
opportunity to assess their potential for advancement under realistic management
conditions. The role of project manager offers many opportunities for training in key
skills that can later apply to operational or senior management positions, such as
creating a work breakdown, assigning and monitor staff performance and managing
a project budget.

MGMT8046 – Project and Change Management

B. Project Selection

3. You are the head of the project selection team at SIMSOX. Your team is cosidering three
different projects. Based on past history, SIMSOX expects at least a rate of return of 20
percent. Your financial advisors predict inflation to remain at 3 percent into the
foreseeable future.

Given the following information for each project, which one should be SIMSOX first
priority? Should SIMSOX fund any of the other projects? If so, what should be the order
of priority based on return on investment?

Project: Dust Devils

Year Investment Revenue Stream
0 $500.000 $0
1 $50.000
2 $250.000
3 $350.000

Project: Ospry
Year Investment Revenue Stream
0 $250.000 $0
1 $75.000
2 $75.000
3 $75.000
4 $50.000

Project: Voyagers
Year Investment Revenue Stream
0 $75.000 $0
1 $15.000
2 $25.000
3 $50.000
4 $50.000
5 $150.000

MGMT8046 – Project and Change Management

Answer :
- First Step

- Another Step

MGMT8046 – Project and Change Management

1. Which project should be SIMSOX first priority?
Base on answer above, the first priority project is Project Voyagers because it has
highest NPV (Net Present Value) which cover the lowest expected rate plus inflation
rate (23%). It also doesn’t get minus value on NPV compare with two others.
2. Should SIMSOX fund any other projects?
SIMSOX shoud not invest other project because the project get minus value on NPV
(Net Present Value)

MGMT8046 – Project and Change Management

Source :
1. https://quizlet.com/7023061/business-project-management-ch-2-flash-cards/
2. https://slideplayer.com/slide/5356722/
3. https://slideplayer.com/slide/3957543/
4. https://slideplayer.com/slide/8080479/
5. https://slideplayer.com/slide/8728228/
6. http://ahmadnazif.weebly.com/uploads/7/8/3/7/7837899/2_-
_organization_strategy__project_selection.pdf
7. https://pdfs.semanticscholar.org/6c8b/a7c4612418dfabb3432154a56a29980e241d.
pdf
8. https://studydaddy.com/attachment/110952/Week+2+Question+3.docx
9. https://s3.studentvip.com.au/notes/16149-sample.pdf
10. https://managementstudyguide.com/environmental-scanning.html
11. Wharton University of Pennsylvania: Strategic R&D Management

12. “Harvard Business Review”; How to Make the Most of Your Company’s Strategy;
Stephen Bungay; 2011

MGMT8046 – Project and Change Management