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NETFLIX

Grand Strategy Matrix

Rapid Market Growth

Quadrant 2 Quadrant 1

Backward Integration Horizontal Integration

Divestiture Market Development
Forward Integration Market Penetration
Liquidation Product Development
Related Diversification

Weak Strong
Competitive competitive
position position

Quadrant 3 Quadrant 4

Concentric Diversification Concentric Diversification

Conglomerate Diversification Conglomerate Diversification
Divestiture Horizontal Diversification
Horizontal Diversification
Liquidation
Retrenchment

Slow Market Growth

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