Topic: “Provide stages in developing and

launching the products and suggest some

solutions to make your customers wants”
 Provide stages in developing and launching
the products:
1.Idea generation
2.Idea screening
3.Testing the concept
4.Marketing
5.Analysis
6.Product development
7.Market testing
8.Prepare for launch
 Some solutions to make your customers wants
1.Link your product benefits to outcomes that
customers want
2.Show potential customers how your product
overcomes their objectives
3.Make your product multi-purpose
4.Emphasize what’s unique to your product
5.Create an effective marketing campaign