MIKE F. ANTOLINO JR.

BSAIS 3C

Chapter Questions
1. Enumerate and discuss the 5 questions an organization should
ask itself to determine its readiness for a new international venture?
1. Should You be in that international market?
Identifying the opportunity, threats and also the other factor when you are
going to enter in international market.
In addition, also you need to identify your competitors in international market,
because you're in the next level your competitors are not the same as your
past competitors you experience.
Also, you’ll identify you 4 p’s the Price, Place, Promotion and Product that fit
with in the market you're selling at.
2. What is your market entry strategy?
Once you enter in the international market you should identify the
appropriate strategy to your business. Because in new international business
each market has its own pros and cons which you must study the market you
enter in. So, executing a strategy is the best, for you to succeed you must
plan, plan and plan until you find it enough or more than enough for your
business maintain its continuity to its market.
3. How will culture affect your global business?
You also need to know what cultural differences will impact your business.
Culture plays an integral role in all business relationships. You have to
understand how this works in the market you are going to enter.
4. Would the planned expansion offer unique opportunities for
innovation?
Advances in technology bring ever-changing possibilities for businesses to
expand their offerings and reach new customers. Because innovation is very
critical to business success in the modern era, internationalizing firms should
proactively and systemically assess the potential for innovation in their
international expansion efforts.” If technology may predictably surpass the
need for your product, international expansion would not be a smart move.
 5. Do you have all the documents and processes in place?
You have made the commitment to enter an international market and try your
well planned luck. Do you have all the proper forms and documents for
company registration and have you got all the appropriate government
approvals that will allow you to do business in the country?

2. Which markets are more attractive? Develop, Emerging of

Frontier Markets?
It depends on company objectives and entry mode: if you look for FMCG
exports, frontier markets can be attractive, but if you want to have a stable
long- term FDI, you'd probably look for a developed country
Frontier markets highlight interesting opportunities under different
perspectives, from improvement of power supply and other technological
development to advances toward a healthier society. Therefore, positive
investment prospects are present.
Most experts agree the term “emerging market investments” refers to
countries or regions undergoing fast economic growth.

3. How does international opportunity recognition differ from

entrepreneurial opportunity recognition?

The way an entrepreneur discovers the opportunity to exchange products and

services with a new or existing partner in a new international market for the
first time. In this study, we perform an in-depth literature review on the
international opportunity recognition concept, and we suggest future lines of
research in this topic. Opportunity recognition is one of the characteristics of
entrepreneurial behaviour. It can be international, but also local opportunity.
entrepreneurial opportunity recognition as a process whereby individuals
identify, recognize, and discover potential opportunities to create and develop
new business, ventures, markets, and technology.
So with this two the difference would be seen in their own scope area of
opportunity they can market have.