Media and Information Literacy – 2nd Quarter – LAS

Learning Competency: Realize the opportunities and challenges in media and

information (MIL11/12OCP-IIIh24);
Objectives:
o Explain the different challenges and opportunities of media
o Imagine how life without all social media today
o Reflect their personal view and experience regarding the opportunities and
challenges of social media.
Schedul Activities Reference/
e Resource
Day 1 Activity 1-Pre-Test Enclosure
Directions: Read enclosure and 1 answer the following questions. 1:1
Choose the letter of the correct answer. Write your answer in your Information
paper. Sheet
Day 2 Activity 2 Enclosure
1:2
There are both endless opportunities and challenges in the Information
Information age. As a digital native, you ought and be able to make sheet
the best use out of the media’s opportunities and hurdle over its
challenges. Read and reflect on how these opportunities and
challenges exist and affect some of the different aspects of society.
Write your answer in your paper.

Day 3 Activity 3 Directions:Fill out this table with your personal view and Enclosure
experience regarding the opportunities and challenges of media 1:3
and information in thew following aspects; Information
Aspect Opportunities Challenges sheet
Informational
Economic
Educational
Political
Social
Day 4 Self-check and review answers in of all activities (guided by parents
or learning facilitators)
Day 5 Performance Task: Imagine a World without Media Short
Media and information has definitely evolved throughout the bond
decades. With the paper, Art
advent of technology, human life has been continually influenced, material
shaped, and
improved. In this warm-up activity, illustrate how you would imagine
yourself and the society without all the media instruments we have
today. Submit your output on an A4-sized bond paper and be ready
 with a brief explanation of your illustration.

Enclosure 1:1 Information Sheet

1. What composes of the New Media?
a. TV and radio c. Books and newspapers
b. Internet and Social Media d. AIs and robots
2. All are cybercrime offenses EXCEPT one:
a. Content-related offenses c. Copyright infringement
b. Computer-related offenses d. Profile stalking
3. Businesses will always be connecting with customers, both actual and potential ones, and social
media enable for a more fast and __________ mechanism.
a. Cost-efficient c. Amazing
b. Hassle d. Challenging
4. This refers to the kind of education where students need not attend classes physically.
a. Modular c. Distance learning
b. Mobile Education d. Summer class
5. The media assists the working of a __________ system through facilitating free speech and
unrestricted public debate .
a. Unfair c. Dictatorial
b. Balanced d. Democratic

6. Refers to ABS-CBN’s citizen journalism arm.

a. Ipaglaban Mo! c. It’s Showtime!
b. Bayan Mo Ipatrol Mo! d. TV Patrol
7. Media, as a vehicle of these targeted contents, brought about action and mobilization
a. True c. Maybe
b. False d. Doubtful
8. What is the revolution in Egypt called?
a. Libyan Revolution c. Ukrainian Revolution
Arab Spring d. Million People March

9.Who was the Philippines President when the Million People March was actualized?
a. Erap Estrada c. Benigno Aquino III
b. Gloria Arroyo d. Rodrigo Duterte
10.Refers to using business and marketing techniques to encourage people to adopt certain
behaviors that would lead to better physical and mental health, and eventually to widescale social
change.
c. Social Marketing c. Promotions
d. Business Marketing d. Protests
Enclosure1:2 Information Sheet
Informational (Social Media and the Web)
Whether we like it or not, the advent of the Internet has forced practically almost
everyone to migrate to the virtual world, especially when most of the information we
need is now available via the Internet. Today the World Wide Web is at the forefront of
information providers given its multimedia format, which have “enriched information
through a synergy of text, audio, image, and video (Liquigan, 2016).” The new media
has enabled audiences to faster, easier, and more efficient access and utilization of
data and information, especially that search engines have made information seeking
more interacting, engaging, and convenient. It also links users through the vast
networks of communication platforms such as e-mail, Internet search, and messaging
applications. Moreover, the Internet has afforded the audiences to a world that connects
people and share cultures transcending physical boundaries.

Aside from the Web, one of our most accessed source of information is social
media. Study the table below for the challenges and opportunities that you, as a
netizen, face in the midst of your engagement with social media (Liquigan, 2016).

Table 9.1. The Challenges/Opportunities of Social Media

In terms of: Challenges/Opportunities
Collaborativ • Projects enable the joint • The joint effort of many actors
e projects and simultaneous creation leads to a better outcome than
of content by many end- any actor could achieve
users individually.
• Wikis-Websites which allow • From a corporate perspective,
users to add, remove, and firms must be aware that
change text-based content, collaborative projects are
e.g., online encyclopedia trending toward becoming the
Wikipedia currently main source
available in more than 230 of information for many
different languages consumers.
Blogs • Special types of websites
that usually display date-
stamped
entries in reverse
chronological order.
• The social media
equivalent of personal web
pages and can come in a
multitude of different
variations, from personal
diaries describing the
author’s life to summaries
of all relevant information in
one specific content area
In terms of:
Content • Main objective of content
communities communities is the sharing
of media content between
users
• Exist for a wide range of
different media types
including text, photos,
videos, and PowerPoint
presentations
Social • Applications that enable
networking users to connect by
sites creating personal
information profiles, inviting
friends and colleagues to
have access to those
profiles, and sending e-
• Many companies are already
using blogs to update
employees, customers, and
shareholders on developments
they consider to be important.
• [It is risky because] customers
who turn out to be dissatisfied
with or disappointed by the
company’s offerings may
decide to engage in virtual
complaints, which results in the
availability of potentially
damaging information in online
space.
Challenges/Opportunities
• From a corporate viewpoint,
content communities carry the
risk of being used as platforms
for the sharing of copyright-
protected materials
• While major content
communities have rules in
place to ban and remove such
illegal content, it is difficult to
avoid popular videos being
uploaded only hours after they
have been aired on television.
• On the positive side, the high
popularity of content
communities makes them a
very attractive contact channel
for many firms.
• Other firms rely on content
communities to share recruiting
videos, as well as keynote
speeches and press
announcements, with their
employees and investors.
• High popularity, specifically
among younger Internet users
 mails and instant messages
between each other
• Can include any type of
information, including
photos, video, audio files,
and blogs
Source: Media and Information Literacy (Liquigan, 2016)

According to the 2001 Budapest Convention on Cybercrime, criminal offenses in

cyberspace include:

1. offenses against the confidentiality, integrity, and availability of computer data

and systems;
2. computer-related offenses;
3. content-related offenses; and
4. offenses related to infringements of copyright and related rights

2. Economic (Business and Marketing)

To put up a business means having to disburse money. It’s an expensive
endeavor. Starting a business is one thing, but sustaining and marketing your business
is another. In the old days, traditional marketing mediums such as print and broadcast
were very costly, and actually even until now. Due to the impact of social media as a
new medium, the relationship between brands and consumers has changed a lot. Now,
through social media marketing, business owners can connect with their target
consumers for free through using social media platforms like Facebook, Twitter, etc.,
and can significantly lower their marketing costs.
However, its opportunities are also its disadvantages. First, because the connection to
customers is put on a priority, you may have to spend more time being active in social
media answering queries, responding to feedback, and updating your online presence
with creative marketing content. This may be a challenge for some as this is time-
consuming and may compromise the time you get to use for actual work or production
instead. Moreover, the ability for new media to cater to online feedback may also pose a
challenge as they can also spread bad things from your product or brand. Competitors
may also be lurking around studying your business.

3. Educational
Media and information have made a radical impact on education (Gonzales,
2016). Today, learning has never been easier and faster. When we talk about
education, we usually refer to its most technical sense, “the knowledge, skill, and
understanding that you get from attending a school, college, or university (Merriam-
Webster’s Dictionary).” In the past decades, society has been limited to the idea that
people can only learn and get an education through sitting and listening to lectures in a
classroom, passing exams, or doing projects. Today, learning and education have taken
a whole new meaning with media and information.

At present, the advancement in media tools and information dissemination has

made learning and education resources more open and free for public use. What we
had to research in the library before can already be sought through your laptop or
phone today. Thanks to the Internet, a learner may also get information from a wide
variety of sources like e-books, articles, videos, and the like.

Furthermore, it has also opened the opportunity for various modes of learning to
exist, both informal and non-formal arrangements. One of the growing trends in
education is distance or online learning where students need not attend classes
physically, instead, register to online courses or programs and attend in such even in
the comfort of their homes. This is especially beneficial to people who are constrained
by their schedules or due to some personal reasons. The convenience, abundance, and
interconnection, aspect of media and information for education are opportunities worth
taking advantage of (Gonzales, 2016).

However, the opportunities that media and information brought has also opened
several challenges. For instance, the problem with overflowing information available for
public use is people having to assess and evaluate the usefulness and credibility of the
information on their hands. It is unfortunate, though, that people in some communities,
especially rural ones, don’t even have the chance to evaluate information because they
have no access to such technology and data in the first place. As the world and
education rapidly progress, people who have been left behind are even stuck at a
farther distance making it more difficult for them to catch up.

4. Political (Politics and Governance)

The communication of political information is an important process in the political
system, and the mass media play a central role in this activity (Coxall et al., 2003).
Media, as a vehicle in communication, can provide the audience with news and
information, which will help them develop more informed opinions and choices. For
instance, during the election period, most of what the people would know about political
candidates and political parties is the information we get from media, which often affects
how they perceive a certain candidate or party, both positively and negatively. The
media also acts as a watchdog that monitors the conduct and governance of elected
government officials. In today’s politics and society at large, media is essential to
safeguarding the transparency of democratic processes.
Through media and more information provided to the public, a bigger platform for
political discussions has also been opened. This validates that “the media assist the
working of a democratic system through facilitating free speech and unrestricted
public debate
(Coxall et al., 2003).”
On the other way around, politics can also have an effect on media as, at times,
although not explicitly, powerful political figures and even the government can
manipulate or influence media’s content. This kind of media regulation can be best seen
in communist systems like North Korea’s, where the government enforces rules and
regulations governing the media industry and prescribing the kind of information they
are allowed to broadcast. This is one of the challenges of media as an element in
politics, the truth or information the media disseminates may be manipulated by external
factors. An example of this is what we call propaganda, a communication that is
primarily used to influence an audience and further an agenda; thus, information may be
made incomplete, twisted, or presented selectively
5. Social (Citizen Engagement and Social Change)
Have you ever heard of ABS-CBN’s “Bayan mo, Ipatrol Mo!”? The program
where ordinary citizens send reports, photos, videos, of problems in their communities,
issues they want to put the spotlight on, or advocacies they want to promote. How about
this, have you ever noticed that news organizations are now using photos and footages
from ordinary citizens when reporting for a story? Have you ever wondered at what
point did ordinary citizens take part in providing information for mass broadcast? This
trend is brought about by advancements in technology and the fast and widespread
dissemination of information. This is what we call citizen journalism.

1. Libyan Revolution – When official media outlets like television and print media
were controlled by the state, social media became the reliable source of information
for the revolutionaries and even a platform used to distribute information and
firsthand accounts of what was going on within the country. As a result, media tools
like tablets and phones played crucial roles in the revolution.
2. Arab Spring – In 2011, an online frenzy of activity commenced a revolution in
Egypt which saw more than 3 million tweets on Twitter, hundreds of hours of
Youtube video, and countless posts on Facebook and blogs which told stories of the
revolution from citizens who needed to get their voices heard.

3. Ukrainian Revolution – In Ukraine, much like traditional revolutions, protesters

line the streets to call for social change. Nonetheless, social media still played a role
in the movement as protester used some as a strategic tool for communication,
 using platforms such as Twitter and Facebook to organize thousands of like-minded
individuals.

Apart from mass protests, calls for social change may also be in the form of what
we call social marketing. Social marketing refers to using business and marketing
techniques to encourage people to adopt certain behaviors that would lead to better
physical and mental health, and eventually to wide-scale social change.

On the other hand, although media has the ability to bring people together,
conversely, it also has the potential to bring people apart, attitude, and ideology-wise.
As earlier mentioned, social media and the World Wide Web offers the audience a
wider avenue for intellectual discussion and productive conversations. However, due to
the influx of various differing ideas, the broadening problem of polarization has been
one of the undeniable challenges in media and information. Because of the differences
in views and opinions of the audience, a culture of social division is becoming evident
and is taking a toll on unity and even social trust.

References
ABREU , JARITZA. “Social Media Is the Platform for the Start of a Revolution.”
Continuing Revolutions. Accessed June 3, 2020.
http://web.colby.edu/continuingrevolutions/2016/10/03/social-media-is-the-
platform-forthe-start-of-a-revolution/.