ASSINGMENT-01

BUSINESS RESEARCH METHOD

TOPIC: SALES PROMOTION

NAME: SUNIL KUMAR M

REG NO: 20202MDM0016

SECTION-G

LITERATURE REVIEW OF SALES PROMOTION

 T. John (2001)'O investigated how and why price bundling affect the consumption of a
service based product such as a sporting event or a theatre performance. The results of the
study showed that price bundling leads to a decoupling of the sunk cost and pending
benefits of a transaction there by reducing the likelihood of downstream consumption.
 Vecchio, Del, Devon et.al. (2004) had been integrated. As per the study sales promotions
do not affect post promotion brand preferences in general. But depending upon
characteristics of sales promotion and the promoted product, promotion can either
increase or decrease preference for a brand.
 Laroche, Michel (2006) studied the effect of coupons on consumer's brand categorization
and choice process using fast food restaurants in China. Results suggest that there and
cross advertising effects i.e. the presence of a coupon for a. both direct
 Lewis, Michel (2005) developed an approach for simultaneous measurement of the
influence of a dynamic loyalty programme and more traditional short-term promotions.
They argue that the loyalty programmes under examination successfully alter behavior
and increase retention rates. Email based coupons, shipping fee and general price levels
all significantly affect customers purchase decisions.
Following Table and Graph show about sales promotion information year wise
from 2000-2021
Count of
Row Labels Title
2000 1
2001 19
2002 1
2003 1
2004 2
2005 3
2006 5
2007 6
2008 7
2009 1
2010 1
2011 3
2012 21
2013 8
2014 8
2015 8
2016 8
2017 4
2018 7
2019 7
2020 8
2021 2
Grand Total 131

25

20

15

Total
10 Linear (Total)

0
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
The table show the year and title of sales promotion publish year wise.

• In the 2000 year there is only 1 publishing.

• But in the year 2001 the publishing has been increases to 19

• Then later in 2002 and 2003 publishing been decrease to 1

• 2004 it increases to 2 publishing

• But in later 2005 the publishing increase to 3

• In the year 2006 again increases to 5

• After that in 2007 again increases to 6 publishing

• In the year 2008 increases to 7

• But in the year 2009 and 2010 suddenly it decreases to 1 publication

• Then in the year 2011 there is only 3 publishing

• After that in 2012 it raises to 21 publishing

• But in the year 2013, 2014, 2015 and 2016 there 8 publishing respectively.

• In the year 2017 there are only 4 publishing

• Then in the year 2018 and 2019 there is equal of 7 publishing

• In the year 2020 it increases to 8

• In the year 2021 it decreases to 2 publishing

• Therefore there are 131 total publishing from 2000 to 2021.