Marketing Plan

Price

Sim Throttle is looking to make our prices compete with other bigger companies

while also keeping the prices a bit lower to drag people over to us. There are many

different small businesses selling similar products that we are, but the quality is our

number one thing, to make sure our product is worth what we ask. We are keeping

the prices around the middle to budget range of sim racing gear, with our main

competitors being Thrustmaster and Logitech, and Fanatec more at the top of the

price point.

Place

Sim Throttle is a home-based company, and we ship our products world-wide, so

place isn’t too important, but it still contributes. We are in a good spot to reach the

whole North American market, which is probably where we will get most sales.

Places in Europe will be a bit harder to reach, but we can make it happen.

Promotion

Our main ways of promoting will be in things like social media pop ups, YouTube

ads, and other things on the internet. Other things like surveys are also a good way

to get people to know who we are, and to get customer input. It is also a possibility
for me to start a YouTube channel explaining the company and the different

products, so customers really know what their getting when they order from us.

Products

Our products consist of a steering wheel, a pedal set, a shifter, and a handbrake.

We are looking to keep our products the best of any for the price point, which is

quite competitive.