Question Number 1

Comparison Comparison

Brand: Brand:
Frito-Lay United Snacks
Product: Product:
Lays Chips Oye HOye Chips
Benefits: Benefits:
Daily Goals: Daily Goals:
130 Calories 53 Calories
Fitness Goals: Others:
Healthy Heart Crunchy
Fats 7g Convenient
Sodium 250mg Satisfies appetite
Cholesterol 0 Food Fantastic
Others: Affordable Price
Satisfaction Design
Affordable Price Taste
Design
Convenient
Taste

Similarities
Convenient
Affordable
Design
Taste

Differentiate
Lay’s Chips Oye Hoye Chips
Healthy Heart Daily Goals:
Fats 7g 53 Calories
Sodium 250mg Crunchy
Cholesterol 0 Satisfies appetite
130 Calories Food Fantastic
Satisfaction
 Question Number 2
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