Apple Inc.

is a well-known company that encounter problems such as

Aggressive competition involving large multinational like Samsung and
Microsoft also Imitation of some products, such as iPhone, local and
multinational firms could imitate the design and features of Apple’s product.
Based on the SWOT analysis that they did recommended to continue the
aggressive and rapid innovation in developing the company’s products. As
they are known for its strong brand image and rapid innovation processes to
successfully develop and launch new technology product lines in that way a
technological innovation reduces the adverse effects of imitation.