Name Zahid Bin Ali

ID 2019110000010
Course Name Pricipal Of Marketing
Course Code MKT 101

Price:
Price structure is characterized as a progression of the value levels that speak to how an item will
be priced.Generally cost of an item/item differs with market-division. The more subsegments the
more advertisers can serve their clients properly.In this case RFL can serve its clients
appropriately as they have some sub-portions of their clients based on items highlights. Here
they get a few advantages:
 Greater adaptability in evaluating
 Rapid acclimation to serious patterns in the commercial center
 Enhancement of market division methodologies.

Pricing strategies:
 Scale: Pran observe the size of their the drinking Water purchases pricing separately
for individual customers.

 Consumer knowledge: Pran observes whether their actual and potential

customers are aware of their products.

 Demand: Pran observe how the law of demand is working in case of their
customers. Besides they observe whether price can influence the purchasing
decision of the consumers.

 Information: In this case the marketers are to know about the micro and macro
environment factors of pricing their malt drinks.

 Patronage: Pran observe whether customers will favor their competitors for nonprice
reasons. In that case Pran consider their product, promotion and place to fight with.
 Pricing decisions
Pricing environment:
Even though the pricing environment varies from industry to industry there are some basic
objectives and strategies that may apply equally to various industries. pran attempts to carve out
a niche or small viable market segment that can be addressed with a unique marketing
strategy. pran follows a segmentation strategy. In segmenting the market, pran considers the
following characteristics—
o Lifestyle
o Income level
o Geographic location
o Brand personality
o Prestige
o Occupation
o Status
o Life standard