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On-Page SEO Template - HubSpot
On-Page SEO Template - HubSpot
This SEO Template will let you organize your website's on-page SEO (search engine op
plan, make it easier to coordinate pages and keywords, and allow you to track both chan
this template easy to use, this cover sheet will break down how to use each section withi
the layout and while providing tips for to help you maximize your productivity using thi
TIP: A quick and easy way to kick off your optimization project is to update all pag
NOTE: There are a few exceptions to this rule. For instance, your home page would
target keywords. The goal of your home page is to explain what your entire website
keywords (four typically) to do that.
Column P: Content
Aim to have at least 500 words per page. Your content needs to be thorough and clear an
target audience. How can you help them? Compelling content is also error free - check s
make it easier to read and digest.
Column Q: Header
Define what you will use as a header to introduce your content. Formatting your headers
digest. It also provides visual cues to your readers and search engines. Typically the very
page. However, if you have clearly defined the purpose of the page somewhere at the top
design rule.
Column R: Subheaders
Subheaders serve the same purpose as headers, but to introduce sub-sections of your con
your content into smaller bite size chunks.
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Description
New Page Description
Length
150 characters max. Short sentence.
Company name's internet marketing software has XYZ for XYZ persona. 67
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Target Keyword Content
Internet Marketing
needs to be updated. See Google doc.
Software
Header Subheaders
/images/internet_marketing_software_demo.jpg
Images
alt text
links to specific product pages and case studies, link to landing pages
Social Media
ks
Sharing
destination page(s) y/n Top of the Funnel (TOFU)