Using This SEO Template

This SEO Template will let you organize your website's on-page SEO (search engine op
plan, make it easier to coordinate pages and keywords, and allow you to track both chan
this template easy to use, this cover sheet will break down how to use each section withi
the layout and while providing tips for to help you maximize your productivity using thi

Column A: Content Type

The content type denotes the type of page you are working on. Is it your home page or a
blog post? A product page or a thank-you page? It's important to note which page you ar
relate to the overall mission of that page.

Column B: Current URL

The current URL is something that can be entered manually or exported from a site craw
tool (under Reports > Analytics Tools) allows you to export all indexed pages on your s
simply copy and paste the URLs. If you are not using HubSpot, you can try using a free
link-sleuth.en.softonic.com).
NOTE: You will inevitably have to do some sort of file clean up on this file import.
review, most tools will export pages from your webiste that you may not want to op
template/spreadsheet by order of importance and focus on optimizing 5-10 pages a
you to pace yourself and use your time wisely on the road to optimization.

Column C: Current Page Title

The current page title is as simple as it sounds – the current title of the page you have se
exported with either tool mentioned above (in the "current URL" section).

Column E: Current Page Description

The current page description is a simple the description of your page. It is also commonl
Page descriptions can be exported with either tool mentioned above (in the "current URL

Column G: What's the purpose of the page?

Define the overall goal of this page. This is something you will want to manually define
pages). Is it to provide product information, define a solution, serve as FAQ, promote an
content on this page delivered that purpose?

Column H: Who is the target audience?

On-page SEO starts with this key concept. Your target audience, or buyer persona, is the
content. If you don't know who you are writing for, or who you are trying to attract throu
aimless. Clearly define which persona type each page targets.

Column J: Edit Date

Make a manual note of the date each time you edit a particular page. In the end you cann
to note when changes occurred -- especially if you have to report progress back to someo

Column K: New Page Title

This is where the planning for your new SEO strategy begins. Manually note/plan new p
here is to lay out the purpose of the page without being redundant. Best practice for page
See an example on the optimization template.

Column L: Page Title Length

The length columns will make sure that you adhere to certain character limits. The reco
characters. This template automatically calculates page length for you.

TIP: A quick and easy way to kick off your optimization project is to update all pag

Column L: New Page Description

Enter your new page description. Descriptions should be one short, declarative sentence
you laid out in your page title – in some form. The page content should not just repeat ve
itself.

Column N: Page Description Length

The length columns will make sure that you adhere to certain character limits. This will
recommended length for page titles is 150 characters.
Column O: Target Keyword
Think of your target keyword as the designated topic for a particular page. Define only o
more in depth and provide detailed information. This means that you are also only optim

NOTE: There are a few exceptions to this rule. For instance, your home page would
target keywords. The goal of your home page is to explain what your entire website
keywords (four typically) to do that.

Column P: Content
Aim to have at least 500 words per page. Your content needs to be thorough and clear an
target audience. How can you help them? Compelling content is also error free - check s
make it easier to read and digest.
Column Q: Header
Define what you will use as a header to introduce your content. Formatting your headers
digest. It also provides visual cues to your readers and search engines. Typically the very
page. However, if you have clearly defined the purpose of the page somewhere at the top
design rule.

Column R: Subheaders
Subheaders serve the same purpose as headers, but to introduce sub-sections of your con
your content into smaller bite size chunks.

Columns S-T: Images

Another great visual cue to offer your readers is an image. An image on your page is a g
particularly for blog posts. Ensure the image is relevant, related to your content, and larg
name the image file appropriately. Include a keyword and context with your image name
"keyword_and_how_it_relates.jpg" rather than "image123.jpg". Provide an alt text descr

Columns U-V: Internal links

Anytime you include references to other sources or pages in your content, you need to p
whether it is your own content or an external source. When you link to outside sources y
or not. If you decide not to pass credit, that link becomes "no-follow" link. A "no-follow
not follow that URL/link. However, as long as the site is reputable, the best practice is to
link to it. Linking to other pages is used to cite sources and to provide more in-depth inf
overview page where the goal is just to highlight and briefly touch upon a subject, and y
into more detail, it makes sense to link to that internal page from your overview. The tex
the anchor text. Often, you'll see the words "click here" or "read more" as anchor text. T
whenever possible naturally incorporate a few words (ideally including a keyword) to th
Column W: Social Media Sharing
How people use your content is a critical factor of a page's performance, and social med
SEO. Make it easy for people to share your content by including share links in a visible

Column AA: Calls-to-action

Every page of your website is a conversion opportunity. To make this possible, include
Many pages may have multiple calls-to-action. When possible include a call-to-action at
the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). A
(perhaps making them more relevant), be sure to also note conversion rate changes.

Column AG: Notes

Make notes if needed. You may want to note if a page needs to be updated entirely beca
topic needs to be explained further and thus you want to blog more about it. Note if a pa
changes, or if a 301 redirect needs to be set up. It's a good place to track to-dos.
Additional Tips:
* Plan each SEO element in columns B through AG on the next tab.
* Use a variation of the "Target Keyword" in each element.
* Optimize each page for one term only.
* Once you finalize your SEO plans, implement these changes on your
website, or pass the work along to someone (IT or a third party) to implement
for you.
Note: This will take time to complete. Aim to work on 5-10 pages a week.
Scroll to the right to view all elements >>
Plan each SEO element in columns B-AG. Use a variation of your Target Keyword in each element.

Content Type Current URL

i.e. website page, blog post,
landing page etc.

Example (home page) http://www.domain.com

Home Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
ments >>
B-AG. Use a variation of your Target Keyword in each element.

Current Page Title

Company Name :: Internet Marketing Systems, Internet Marketing, Marketing Software

 Length Current Page Description Length
70 character max 150 character max

82 Internet Marketing Software, Internet Marketing, Marketing Software 67

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What's the purpose of the page? Who is the target audience?
define value proposition define persona

home page, explain scope of business enterprise, 200+ employees, technical

 Marketing Campaign Edit Date
list each related campaign

Branding and Social Media Campaign MM-DD-YY

 Title
New Page Title
Length
70 characters max, separate keyword phrases w/pipes (keyword | keyword)

Internet Marketing Software | Product Name & Type 49

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 Description
New Page Description
Length
150 characters max. Short sentence.

Company name's internet marketing software has XYZ for XYZ persona. 67

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Target Keyword Content

Internet Marketing
needs to be updated. See Google doc.
Software
 Header Subheaders

All-in-one Internet Marketing Software Product specific sections

 Images
keyword inclusive file name

/images/internet_marketing_software_demo.jpg
Images
alt text

free demo of our internet marketing software

 Internal Links
anchor text(s)

links to specific product pages and case studies, link to landing pages
 Social Media
ks
Sharing
destination page(s) y/n Top of the Funnel (TOFU)

http://www.domain.com/internal-page Yes whitepaper download

 Calls to Actions
TOFU Pre Optimization TOFU Post Optimization MOFU Pre Optimization
Middle of the Funnel (MOFU)
Conversion Rate Conversion Rate Conversion Rate

12% 25% needs to be worked on NA

 NOTE
S
BOFU Pre BOFU Post
MOFU Post Optimization Bottom of the Funnel
Optimization Optimization
Conversion Rate (BOFU)
Conversion Rate Conversion Rate

13% free demo offer 5% 15%