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Research Article: Gender Entrepreneurship and Global Marketing by Vanessa Ratten Enter question
The purpose of the article "Gender Entrepreneurship and Global Marketing" is to explain the need to
understand the gender and gender entrepreneurship in Global marketing. The research nding is based
on the literature review. The article reviews the gender concept with its emphasis on entrepreneurial
capability; then, it explains the gender and its role in global marketing (Ratten, 2017). The researcher
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highlight that gender and sex are different. Gender is understood differently in a diverse society. The
perception of gender depends on culture and social conditions. Similarly, gender entrepreneurship results 20 questions remaining
from the cultural, human, and social capital, and gender has a direct and indirect impact on entrepreneurial
intention. Additionally, female entrepreneurship is classi ed as traditional as modern entrepreneurs, and
women with entrepreneurial skills are considered more credible compared to male entrepreneurship.
These female entrepreneurs are underestimated, but the perception changes with the increase in female
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participation in the business (Ratten, 2017). The study concludes that the global marketing plan and an
entrepreneurial capability with investment overseas play a crucial role in the performance of the company. phone to post a question
Additionally, gender-neutral services are becoming the norm in international marketing. The inclusion of We'll send you a one-time download
gender and gender entrepreneurship in companies' strategic plan is essential for global business. link

Discussion:
Identify which of the marketing mix elements (4Ps) you believe the research ndings and/or 888-888-8888 Text me
recommendations are more applicable or focused on. If not related to the 4Ps, then specify which other
areas/functions of marketing the research is about (e,g., consumer behavior, market research,
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segmentation, ethical issues, etc.). Did you learn something new from the research results? or were they automated text message with a link to get the app. Standard
messaging rates may apply.
intuitive? Why or why not? If you were to do a research project on international marketing, what do you
think is a topic or problem that warrants investigation?

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8,514 answers

This assessment will explain the area of which marketing research ndings is about and what did I learn
from the results:
Object- Thermodyn… Fundamental
In my view, the research nding is related to one of the most critical areas of marketing, which is consumer Oriented... 7th Edition s of...
behavior. 8th Edition 4th Edition

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Indeed, the result nding is related to consumer behavior and, most importantly, the psychological factor
in uencing consumer behavior, including perception, beliefs, and attitudes.

Whatsoever, the research ndings also talked about these three concepts and also talks about cultural
factors that also in uence consumer behavior.

Yes, I learned something new from the research ndings that perception and attitude of culture and
society signi cantly impact the business and its marketing strategies. I knew how even gender and sex
could be different from each other.

It was not intuitive for me because I did not think of it in that way.

I always believed that gender does not matter in the business; it is the abilities and skills that matter most.

If I want to do a research project on international marketing, the most important topic or a problem that
warrants investigation would be the attitude, perceptions, and cultures of various countries or societies.

There are chances that one thing which is very palpable in one country or society would be unacceptable
in the other.

As such, we are learning about the cultures and perceptions of society would be the most crucial factor to
consider in the investigation of why conducting international marketing.
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