Mexico

Korean media in Mexico experienced a surge in 2002 after Mexican governor, Arturo Montiel Rojas,
visited South Korea.[323] From his trip, he brought Korean series, movies, and other programs to Mexico
State's broadcasting channel:[324] Televisión Mexiquense (channel 34). Korean dramas exposed the
Mexican public to Korean products and spurred interest in other aspects of Korean culture. K-pop began
to gain ground in Mexico due to the series the music accompanied. Fans particularly sought out the music
of soundtracks respective to Korean dramas that were broadcast.

However, K-pop's arrival to Mexico is also attributed to an influence of Japanese media in Mexico and
the introduction of PIU (Pump It Up). The comic convention, La Mole, commenced selling Japanese
comics and music and later commenced to sell K-pop. PIUs combined gaming and dancing, introducing
the Mexican youth to Korean gaming software and generating interest in Korean music.[325]