Lo3:

"Brand management" is one of the most important tasks of an organization, and it is used in managing
to improve the precise appeal of a product or brand using different techniques. It is possible to increase
the price of goods by using successful brand management. It creates a high brand image and develops a
loyal customer base through positive brand association. The importance of a company and its intended
demographic must be understood by an organization.

The merger of brands is one of the tactics used by companies like Gul Ahmed to boost their bottom line.
Aside from that, Gul Ahmed will undergo a reorganization in order to implement new innovations that
are essential for both the company and its consumers. Furthermore, businesses like collecting
information from a variety of domestic and foreign sources. Internal organization experiments, such as
study and growth, as well as external practices, such as inter-organizational learning, may be used to
collect information.

The double loop initiative was associated with the partnership with the international collaborator.
Furthermore, domestic schooling can be thought of as a continuous cycle. In order to participate in
international cooperation, Gul Ahmed would have to put in more time. The international cooperation
will assist the organization in gaining access to more complex and advanced sources of expertise that are
focused on various nation-based innovation systems. Brand association and alliance assist the firm in
expanding its market while also improving the brand's profile. Whereas
this study provides a review of the Khaadi clothing line, with the aim of examining how the chosen fashi
on brand utilizes a variety of social media platforms to attract customers and sustain brand image conta
ct. 
The aim of this paper is to look at how social media can be used as a managing tool in the retail fashion i
ndustry. 
This research would allow users to focus on particular social media platforms, goals, and facts, as well as 
provide advice for advertisers to use social media to develop future plans. The focus of this research is o
n the fashion industry's social media management branding approach and how Khaadi engages with curr
ent and potential consumers on Facebook and Twitter.
Content review of Khaadi's official social media accounts offers detailed documentation of the company'
s promotional strategy and techniques. Companies like Gul Ahmed will benefit from this alliance or
cooperation because it will help them expand their client base and run their operations more efficiently.
Recently, the firm has had a lot of cooperation with other telecom firms, which has expanded the
company's revenue and strengthened their customer base. Collaborations can be broken down into a
few moves that will benefit the company:

The innovator's stage: This stage of creativity aids in the development of the company's products as
well as the advancement of the company's name. Collaboration with domestic partners would aid in the
development of the organization at this time. Collaboration arrangements between countries.
Furthermore, the frameworks for assisting partner cooperation are context-specific which can be used
on a consistent basis. Specific requests are made by different partners. As a result, it is important to
cooperate in order to improve the organization.

The second step of innovation: at this stage of innovation, businesses are concerned with the
transformation of information inputs, which involves contributions from external (international)
collaborators in their product developments. Many organizations use feedback to refine their offerings,
and it may also assist businesses in creating a new product for the marketplace with the assistance of a
partner firm.

The third level of innovation: At this stage, businesses are receiving outputs linked to goods and
technologies, which improves the company's revenue efficiency. The corporation would be able to refine
the quality and increase sales growth rates with the aid of product creativity. The company's business
ranges will be expanded as a result of the recent introduction of radical goods. Gul Ahmed's brand
positioning allows the company to gain a larger market share and raise the number of customers willing
to pay a higher price for its products.

M2 evaluates the effectiveness of various strategies for leveraging and extending labels.

Brand extension is a managing strategy in which a company applies the same brand identity to a
particular product segment in order to develop the image of the product. To put it another way, the
commodity is known as a spin-off. It has been used to boost the brand equity's leverage. Furthermore,
brand amplification is one of the techniques for leveraging the strength of a company's current brand
identity to promote a new product in a different product segment, which would be based on the useful
input supplied by the consumer. Various brand leveraging and brand expansion strategies and
approaches: Many businesses that create brand loyalty leverage powerful brands by using them as a
tool to introduce new products in other sectors or serve other consumer groups in the same market.
The primary motivation for using a brand name is to benefit from the prestige and strength of the brand
control.

1. Brand outgrowth: this approach is used to develop a brand identity within a new product group. The
segment in which the brands reach is expected to grow.

2. Line Extension: Under the same segment, new product changes such as formulas or models, as well
as new flavors, were introduced under the existing brand name.

3. Brand stretching: This approach is used by companies to extend their brands and consumer value
categories. Up scaling and downscaling are terms used in brand stretching to describe product motions.

The below are some of the methods and strategies used in brand extension:

1. It is necessary for Gul Ahmed to make their own products; this would enable them to expand
their brand.
2. Also it is important for the organization to have its own retail services.
3. If the business is outsourcing the commodity, the name of the company must be used.
4. Licensing allows the business to expand the brand into other categories with the aid of the
brand.

These strategies would aid Gul Ahmed in expanding its brand and increasing its market share. Since they
are all part of the same approach, brand leveraging and brand extension are inextricably linked. These
strategies demonstrate that brand managing is one of the most critical aspects of Gul Ahmed's business,
and that these methods assist the group in expanding its product line and allowing them to succeed in
more than just one product or service. If the firm is able to extend the product's market to enter into
new ones both domestically and internationally, it would also allow the product to boost its sales.

D1 Provide a crucial assessment that is backed up by documentation, showing a thorough

understanding of branding in the context of an organization.

It is clear that one of the most critical factors for the business is brand managing. The company's
branding assists it in increasing revenue and profits. It is also necessary for the company to partner with
other businesses since this will enable them to obtain many of the inventions that other companies are
employing, and these innovations will assist the company in improving their goods. This cutting-edge
technologies enable the company to develop a wide range of new products and services that it can
market as a standalone product in a new sector or as part of an existing one. The corporation uses a
variety of approaches to expand their product and service offerings.

LO4

There are some methods for determining an organization's brand worth. Any company's brand image is
significant because it offers visibility for that company. Aside from that, the brand image is important for
the organization to use as a weapon to boost sales.
1. Brand awareness: One of the metrics used by Gul Ahmed to determine the importance of their brand
is brand awareness. Customers' understanding of the goods and services is crucial. It can be assessed by
listening to consumers' conversations on a regular basis. Many of these items can be measured by polls
and focus group interviews, as well as by tracking web access and search volumes.

2. Financial Measures: Selling fresh are closely associated with brand equity and are specifically related
to revenue success. If these metrics are linked to the financial worth of the Gul Ahmed brand, so the
company's sales would undoubtedly rise in the same direction.

One of the most critical aspects of any business, such as Gul Ahmed, is brand management. It improves
consumer expectations of the company's name. It will also assist in the development of productive
relationships with the intended target demographic, which is critical for brand management. The below
are some of the different methods for managing brands:

1. Make the most of the brand's unique selling proposition (USP): The USP distinguishes the firm from
its rivals. It would assist the corporation in standing out from the competition, allowing them to sell their
goods more quickly than their competitors. Gul Ahmed must comprehend the commodity as well as the
organization in which it operates in order to have a unique selling proposition.

2. Internal adaptation: The Company’s identity must be developed within the company. Both employees
are brand ambassadors for the company, and it is necessary for them to embrace the brand in order for
the brand to retain continuity.  With the assistance of these strategies, it is possible to see why
measuring and controlling brands is essential for the business and how it can help them grow and
increase their sales. These strategies were critical in helping the organization comprehend the
importance of their products. Gul Ahmed will be able to implement some of the required improvements
as a result of the principles. Gul Ahmed consistently employs these methods in the creation of their
tactics. This technique assists the business in increasing revenue or increasing production. The
corporation would be able to give stability to the brand by controlling the products.

M5 objectively assesses the use of tools for assessing and handling brand worth in the context of
building a good and long-lasting brand.

Brand worth and brand equity are two terms that are used interchangeably. The brand equity is
concerned with the customer's viewpoint, while the brand valuation is concerned with the
accompanying perspective. The method of brand assessment is critical for not just brand but also the
respective business to increase their market value. There are some approaches to determining the
brand value:

Cost-based strategy: Aaker and Keller popularized this approach, which is mostly concerned with the
cost of making a brand. The market-driven approach to determining brand worth is based on the price
at which the item was already marketed. Furthermore, it is linked to the highest price that can be paid
for a given asset. When an organization wants to market its brand, this method is more widely used.

The numerous approaches that have been used to calculate or handle brands have also aided in the
development of the company. These strategies assist the business in learning more about the product
and that it can better serve the business. The brand measure will assist the corporation in learning more
about the product and its role in the market; once they are able to obtain sufficient statistics, they will
be able to formulate the next approach. Both tactics will assist the organization in improving the brand
and that the flaws that cause the brand to fall short of the competition. The corporation will be able to
learn more about the product's strengths thanks to market management.

D1 Provide a crucial assessment that is backed up by documentation, showing a thorough

understanding of branding in the context of an organization.

Gul Ahmed has changed their brand branding policy, which is now in effect in all of their business's
markets. In which the Gul Ahmed brand is presented, and which is intended to emphasize Gul Ahmed's
conviction that emerging technology and digital services can play a positive role in changing local society
and improving life for each person in the coming years. Gul Ahmed's brand positioning was focused on a
sense of hope for the future. Both factors contribute to the company's growth and, as a result, to the
enhancement of its market image. By adjusting the brand's branding, the company can now draw more
consumers that are not connected to the company; they can now be a member of the company if their
brand can attract customers. Both of the strategies will assist an organization in increasing the value of
their brands, which can help them boost their sales performance indirectly.

Final thoughts

According to a project, brand managing is one of the company's most valuable components, and it can
assist the enterprise in achieving the desired objectives. Brand management aids in the expansion of a
company's operations. There are many brand tactics that can assist the organization in enhancing its
brand value. Aside from that, this project will provide an examination of the various tactics that aid the
company, as well as how brand partnership aids the company in improving its success and expanding its
market.