THE IFE TOTAL WEIGHTED SCORES

4 3 2
I II

4 1

3
IV V
THE EFE 3
TOTAL
WEIGHTED
SCORES 2
2
VII VIII

Division Sales

1. Company Stores $325,306

2. Domestic Franchise 13,450
3. International Franchise 28,598
4. KKD Supply Chain 122,980
Total $490,334

As indicated in the Figure 1 above, the position of the circles correspond the estimated IFE and EFE sc
each division of Krispy Kreme Doughnut, Inc. Note that Company Stores, labeled as Division 1 has th
sales or revenue which is illustrated by the largest circle in the matrix. Meanwhile, KKD Supply Chain
Division 4 has the largest profit which is illustrated by the largest pie slice. The positions of the circles
different strategies to pursue which is relevant in establishing effective strategies and recommendation
divisions of the firm. Both division 1 and 4 fall under grow and build strategies while both Division 2 a
under hold and maintain strategies.
ORES
1
III

VI

IX

Percent IFE EFE

Percent Sales Profits
Profits Scores Scores
66% $9,287 12% 2.8 3.1
3% 8,103 10% 2.1 2.3
6% 20,026 25% 2.5 2.9
25% 41,823 53% 3.5 3.2
100% $79,239 100% - -

es correspond the estimated IFE and EFE scores of

ompany Stores, labeled as Division 1 has the largest
the matrix. Meanwhile, KKD Supply Chain, labeled as
largest pie slice. The positions of the circles imply
ng effective strategies and recommendations for the
w and build strategies while both Division 2 and 3 are
 The Quantitative Strategic Planning Matrix

STRATEGIC ALTERNATIVES
(1) Domestic Expansion

Attractiveness Total Attractiveness

Key Factors Weight
Score Score
OPPORTUNITIES
Add healthier options to compete more
directly with other business in same 0.08 1 0.08
industry
Product and services development 0.14 3 0.42
Product Diversification 0.10 3 0.3
Market Expansion 0.14 4 0.56
Internet Media Advertising 0.07 3 0.21
Merging with other businesses 0.08 4 0.32

THREATS
Strong Competition with other brands
0.07 1 0.07
due to common product
Competitors providing more options and
0.11 1 0.11
menu to consumers
Economic slowdown due to external 0.10 1 0.1
changes
Increased health conscious individuals 0.11 2 0.22
Total 1.00

STRENGTHS
Well-known brand 0.09 3 0.27
Well-known Product Signature “hot and 0.08 3 0.24
fresh doughnuts”
Loyal Customers 0.08 3 0.24
Excellent reputation among customers 0.11 -
Products available at many wholesale
0.06 -
locations
Longevity in the Market 0.09 2 0.18

Product exchange at thousands of

supermarkets, convenience stores,
gasoline stations, and retail outlets raises 0.10 3 0.3
product awareness to the uttermost
number of target consumers.

WEAKNESSES
Market shares are low 0.12 -
Limited options in the menu 0.08 1 0.08
Failed Market Penetration 0.12 2 0.24
No major publicizing (100% reliance on 0.07 -
reputation)
Total 1.00 3.94
Matrix

S
(2) Add new products(beverage) &
include healthy options
Attractiveness Total Attractiveness
Score Score

4 0.32

4 0.56
4 0.4
3 0.42
1 0.07
1 0.08

3 0.21

4 0.44

2 0.2

4 0.44

2 0.18

2 0.16

2 0.16
-

3 0.27

2 0.2

-
3 0.24
1 0.12
-

4.47