USAID BIN ARSHAD

BBA 182023

ELECTRONIC AD

https://www.youtube.com/watch?v=RdGVz104b3E

Explanation

In this ad company shows there upcoming new brand known as Bugatti Chiron which is upgraded
version of Bugatti Veyron. They show in this ad how they make this car in a luxuries way and it’s also
a world fastest car because of this it is very expensive. Only the millionaire or rich people can buy
this. It shows segment for innovators who have no limits or perimeter when it comes to their
interest because they have a very rich backgrounds. Innovators are mostly popular, successful
people who can buy these luxuries things with their high resources.

PRINT AD
ELECTRONIC AD

https://www.youtube.com/watch?v=YXoeH2AyyXo

This ad belongs to believer segment because mostly they prefer traditional and conventional
purchases which they used in past. They are also strict to established brands. In this ad we see
Samsung launches his new product which have same kind of features, facilities such as chip sets,
camera and battery health etc. which they provide in their flagship phones. Believer can easily buy
these non-flagship phones because they have low resources and these phones are not much
expensive as compared to flagship phones.

PRINT AD
Answer 2

I belong to the thinker segment, thinkers are mostly well educated and actively gathered
information in the decision making process and used products from which they are satisfied,
comfortable and reflective. I used products from which I am satisfied and mostly comfortable with.
Whenever I take decision to buy any product, firstly I gathered information about that particular
brand and their product which I wanted to buy then I take decision. For example: few years back in
my family mostly young people preferred Motorola mobile phones, so when I decided to take a new
phone, I collect information from them about each and everything and taking reviews from different
places about that particular product after seeing everything and feeling satisfied. I decided to buy
Motorola phone. The factor that convince me is there consistency on their facilities which they are
provided in their phones such as they gave high pixel cameras and strong battery health in their
every model which attracts me.